Bundling means offering multiple products or services together as a single package at a discounted price. It attracts customers to buy more.
An error, flaw, or unexpected behavior in a computer program or system. Bugs can cause crashes, incorrect results, or unintended actions.
Software that lets you access and interact with websites. Browsers translate web code into readable text, images and videos. Popular examples are Chrome, Safari, etc.
A hyperlink on a webpage that leads to a non-existent page or resource. Broken links can frustrate users and hurt a website’s SEO by hindering crawlers and conveying a lack of maintenance.
An important update to Google’s search algorithm, happening several times a year to improve the overall quality of search results by referring how Google understands and ranks webpages.
On websites, breadcrumbs are a navigational tool that shows a user’s location within the website’s hierarchy. They usually appear as a row of text links, separated by arrows or breadcrumbs symbols that lead the user back to previous pages.
Breadcrumb navigation keeps you from getting lost online. These clickable links show your browsing path. The normal format is: “Home > SubCategory1 > Content” and shows the website’s structure.
Breadcrumb is a website’s secondary navigation scheme that shows where the users are and how they got there. They are helpful for users as well as SEO.
Branded keywords contain your brand name and lead people directly to your website. They are good for brand awareness and targeted traffic. Examples: “Nike shoes” or “Hilton hotels”.
Brand stacking happens when your brand takes up multiple spots on a search engine results page. This can increase your website traffic.
A brand is more than just a logo, it’s the overall experience a customer has with a company. A strong builds loyalty and recognition. For example, Adidas is a sports brand.
Bounce rate measures how many visitors leave your website after just one page. A lower bounce rate is generally better as it indicates visitors are finding what they need.
Bots are also known as crawlers and spiders scour the web to find and index content. They keep search engines stocked with fresh webpages.
An automated program that roams the internet. Search engines use them to discover and index web pages, but spammers might misuse them.
A bot is a software program that runs on the web, follows instructions and automates tasks online. Chatbots are helpful, but spambots can bombard you with spam.
Bootstrap is a pre-built toolkit of design elements and code snippets that make creating websites faster and easier. It helps web developers save a lot of time.
Boolean search refines your web searches using keywords and AND, OR and NOT operators. It’s a way to tell search engines exactly what you’re looking for.
Bookmark is a link to save a webpage for later reference, handy for revisiting recipes, articles or anything you find online.
A blog is a publication of content in chronological order. Businesses or individuals share their thoughts, stories, and expertise with their audience.
Black hat SEO uses deceptive techniques to rank higher in search and they do not follow the search engine’s defined guidelines. These tactics can get your site penalized, so it’s best to avoid them.
Black box is used to describe a system where the inner workings are unknown. In SEO, it means an algorithm that makes decisions like ad targeting without revealing its exact logic.
The Benefits of Using Bing Ads Bing Ads is a platform that allows businesses to bid on keywords and display ads to people searching on Bing, Yahoo, and other partner websites. It’s a pay-per-click advertising model, meaning you only pay when someone clicks on your ad. Although Google is the undisputed leader (98%) of search …
Bing is Microsoft’s search engine, just like Google. It was created in 2009 and offers similar features for searching the web, finding images and exploring maps.
Beta is an early, incomplete version of a software program or website still under development. Betas are often released to a limited audience for feedback before a final public launch.
What is Behavioral Targeting? Behavioral targeting is a marketing tactic that considers the user’s behavioral attributes to craft a marketing strategy that will connect with them the most. In this technique, marketers take into account an individual’s behavioral data, including how they have interacted with your brand in the past, how active they were in …
Banners are online ads that grab attention with text, images or animations. They can promote products, services or websites.
Banner blindness is a human tendency to subconsciously ignore online ads. Even prominent banners might go unseen. That’s why creating eye-catching and relevant ads is important.
Bandwidth is the highway for data on the internet. A wider bandwidth allows more data to flow at once and results in faster loading times and smoother streaming.
It’s a misleading marketing trick. Advertisers attract you with a lower price, but then claim it’s unavailable, pushing you towards a pricier option.
Baidu is China’s leading search engine. Founded in 2000, it’s similar to Google and offers search, maps, news and more.
Backlinks are links to a website from another webpage. The more high-quality sites linking to you, the better you rank in search results.
Backlink analysis means analyzing a website’s backlinks to understand their quality and impact on SEO. This helps you identify opportunities to build high-quality backlinks and improve your website’s ranking.
A backlink is a link mentioning one site by another. Search engines consider high-quality backlinks from relevant sites when ranking websites.
The backend is the behind-the-scenes of a website. It handles things like storing data, processing information, operating the server, and making the software run smoothly.
B2C, business to consumer, refers to businesses selling directly to customers. This is the most common type of marketing where you advertise your products or services to customers directly.
The process of designing websites for B2B companies. This can involve features like secure logins, quote forms and integrations with business software to simplify operations.
What is B2B SEO? B2B SEO, or Business-to-Business Search Engine Optimization, means optimizing your site so other businesses can find you when they search online. For example, you run a business producing software for various companies. If companies are searching for the ‘best software for project management’ and you want your website to appear at …
It is a business model where companies sell their products or service to other businesses, not directly to consumers.
B2B stands for business to business. It refers to marketing and sales activities between businesses, not between businesses and consumers.