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What Is Hreflang? Hreflang is an HTML attribute that helps search engines understand which language and regional version of a web page to display to a user based on their language settings and geographic location. Suppose you have a website that provides content in English and French. The hreflang attribute lets you guide search engines …
What are Heading Tags? A heading tag is an HTML element used to define the headings on a webpage. These tags break content into sections, each indicating a different level of importance. HTML tags support six heading levels, from H1 (the most important) to H6 (the least important). The H1 tag is used for the …
What is a Heat Map? A heat map is a tool used in data visualization that helps to show data points on a map or chart using colors. Think of it as a map that uses temperatures to show different levels of activity or values represented; areas with a lot of activity show up as …
What Are Header Tags? Header tags are special HTML elements used to organize and structure content on a website. They act like titles and subtitles in a book, which helps both readers and search engines understand what each section of the page is about. Here’s how they work: H1 Tag: This is the most important tag …
The base of communication between web browsers and servers that defines how data is exchanged over the web.
The foundational code of a webpage that defines structure and content using tags. Browsers interpret HTML code and render it into webpages users can interact with.
A major Google algorithm update in 2003. It prioritizes search results that best match a user’s intent.
A central webpage on a website that analyzes a specific topic. It links to other relevant pages on the site.
HTTPS secures communication between your browser and a website. It encrypts data, protecting sensitive information like passwords and credit card details.
HyperText Transfer Protocol dictates how data travels between your browser and the websites you visit. It allows you to see images, download files and access data.
HTML is a coding language that uses simple tags to structure content (text, headings, images, links) and defines how it appears on your screen.
The foundational code structure of webpages. HTML uses tags to define the content and layout of a webpage, including headings, paragraphs, images, etc.
A security policy that safeguards communication between a browser and a website. It applies encrypted connections (HTTPS) by adding a security header to the server’s response.
An HTML tag that specifies the language and optional region of a webpage. For example, an English webpage can have a hreflang for “en-US”.
Homepage is the main landing page of a website. It’s the first page users see when they visit your domain’s root URL (example: www.example.com).
It’s an early algorithm (1997) that used to analyze website authority based on two factors: inlinks (number and quality of links pointing to a page ) and outlinks (importance of pages a website links to).
Past data used to understand trends, analyze performance and make informed marketing decisions. This could be website traffic data, social media engagement metrics, etc.
A basic algorithm acquired by Google in 2003 that helps identify authoritative webpages for new search results.
Taking control of a domain name to redirect users to fraudulent websites. This is usually done for stealing data or other financial information.
Text on a webpage intentionally made invisible to users but readable by search engines. This is an unethical practice to manipulate rankings by stuffing keywords without impacting user experience.
This feature was previously offered by some listing management tools, like Semrush to track keyword progress for local businesses on Google Maps.
A representation of user behavior on a webpage. It uses color gradients to show areas where users click, scroll, or hover most.
Headings structure your webpage content using HTML tags. They help search engines understand content hierarchy.
Headings are the titles within your webpage that identify different sections and their importance.
The primary term you want your webpage to rank for in search results. These are broad keywords with high search volume but also high competition.