Glossary Category: H
HTML (hypertext markup language)
HTML is a coding language that uses simple tags to structure content (text, headings, images, links) and defines how it appears on your s...
Read MoreHSTS (HTTP Strict Transport Security)
A security policy that safeguards communication between a browser and a website. It applies encrypted connections (HTTPS) by adding a sec...
Read MoreHITS Algorithm
It’s an early algorithm (1997) that used to analyze website authority based on two factors: inlinks (number and quality of links po...
Read MoreHistorical Data
Past data used to understand trends, analyze performance and make informed marketing decisions. This could be website traffic data, socia...
Read MoreHilltop Algorithm
A basic algorithm acquired by Google in 2003 that helps identify authoritative webpages for new search results.
Read MoreHidden Text
Text on a webpage intentionally made invisible to users but readable by search engines. This is an unethical practice to manipulate ranki...
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