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Glossary Category: H

HTML (hypertext markup language)

HTML is a coding language that uses simple tags to structure content (text, headings, images, links) and defines how it appears on your s...

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HTML

The foundational code structure of webpages. HTML uses tags to define the content and layout of a webpage, including headings, paragraphs...

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HSTS (HTTP Strict Transport Security)

A security policy that safeguards communication between a browser and a website. It applies encrypted connections (HTTPS) by adding a sec...

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Hreflang

An HTML tag that specifies the language and optional region of a webpage. For example, an English webpage can have a hreflang for “...

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Homepage

Homepage is the main landing page of a website. It’s the first page users see when they visit your domain’s root URL (example...

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HITS Algorithm

It’s an early algorithm (1997) that used to analyze website authority based on two factors: inlinks (number and quality of links po...

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Historical Data

Past data used to understand trends, analyze performance and make informed marketing decisions. This could be website traffic data, socia...

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Hilltop Algorithm

A basic algorithm acquired by Google in 2003 that helps identify authoritative webpages for new search results.

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Hijacking

Taking control of a domain name to redirect users to fraudulent websites. This is usually done for stealing data or other financial infor...

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Hidden Text

Text on a webpage intentionally made invisible to users but readable by search engines. This is an unethical practice to manipulate ranki...

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