A unique numerical label assigned to each device on a network. Most devices have a local IP (LAN) for internal communication and a public IP (WAN) for internet identification.
Also known as the deep web, refers to the content not indexed by search engines. It includes password-protected pages, dynamic content and databases.
A company that connects you to the internet. They provide access through different technologies like cable, fiber or DSL.
Hyperlinks connecting one page on your website to another. They helps users find relevant content and distribute link equity.
A metric that estimates a webpage’s importance on your site. It’s a conceptual way to understand how link equity flows within a website.
A hyperlink on a webpage that directs users to another page on the same website. These links help users navigate your site and find relevant content.
The underlying reason behind a user’s search query. It can be informational, navigational or transactional.
A social media platform for sharing photos and videos, owned by Meta Platforms (formerly Facebook).
Search queries where users look for knowledge, answer questions or learn about a topic. These are typically broad and focus on understanding.
The process search engines use to find and deliver relevant information for user queries. It helps users find high-quality, useful information.
IA is the practice of structuring content, labeling sections clearly and designing a user-friendly website navigation system.
The blueprint of organizing content on a website or app. It helps users find what they need easily and automatically.
Visual summaries of information using charts, graphs and illustrations. They make complex data easily digestible and shareable.
The process by which search engines add webpages to their searchable database. They use crawlers to discover new and updated webpages.
Webpages stored in search engine’s database like Google’s. When you search online, the engine retrieves the most relevant indexed pages to show in your results.
A webpage successfully processed and included in a search engine’s index. Once a webpage is indexed, it can appear in search results when users enter relevant keywords.
A webpage’s ability to be processed and included in a search engine’s index. To increase indexability, your website has to be well-structured with optimized content and crawlable.
A report that shows how many submitted URLs from your website have been indexed by Google and identifies any indexing issues.
A large database maintained by search engines like Google. It contains information on all web pages and content crawled by search engine bots.
It attracts customers by creating valuable content and experiences according to their interests rather than interrupting them with ads.
Links from another website that point to your site. Search engines see them as a sign of trustworthiness and relevance.
These keywords are more specific and targeted than broad keywords. They can focus on search intent, user demographics or product features.
The number of times your content (ad, website listing, social media post) is displayed on a user’s screen. It doesn’t necessarily mean users interacted with it.
An XML file listing image URLs on your website and providing additional information for search engines. This can be details like caption, title and image type.
It reduces the file size of an image while maintaining an acceptable level of quality. It’s important for faster website loading times and enough storage.
A user interface element that displays a rotating sequence of images. Users can swipe or click through them to see more.