K - Digital Web Solutions

Glossary Category: K

A measurable value that tracks progress towards a business objective. They should be SMART (Specific, Measurable, Achievable, Relevant an...

A box you see on the right side of Google search results for certain entities like people, places, or things.

A huge database that organizes information about entities (like people, places, thins) and the connections between them.

Terms or phrases users enter in search engines to find information. They are the connection between search intent and relevant webpages.

A black-hat SEO tactic where irrelevant keywords are excessively inserted into content. It disrupts readability and manipulates search ra...

A past concept in SEO, where search engines considered variations of a keyword during search. Fo example, “search” would matc...

It’s the most important process of SEO that involves identifying the words and phrases people use to search for information online,...

The strategic placement of a target keyword within key areas of a webpage. Search engines consider this a signal of a page’s releva...

A summary of important data about a specific keyword or group of keywords used in SEO.

A term you’ll encounter in search analytics reports, particularly Google Analytics. It indicates that Google has chosen not to shar...