Terms and phrases semantically associated with a primary keyword that help search engines understand content context.
Specific and sometimes longer search phrases with a lower search frequency but a far more specific audience in mind.
Long, comprehensive content, usually more than 1200 words which tries to give in depth information on a specific subject.
Highly specific search phrases with reduced search volume but less competition and higher conversion rates than general keywords.
Web forms whereby users had to type in credentials including a username & password to access protected areas of a site.
Examining server log files to learn site traffic patterns, online search engine crawls, and user behavior for SEO purposes.
A file containing events in a software environment is used to analyze visitor behavior on a website and technical SEO auditing.
A part of Google’s local search results displays previews of information, including ratings, hours, and prices for businesses.
Search engine optimization strategies aimed to boost visibility in localized search results to bring traffic from certain geographical areas.
An online search for something within a geographical area with the intent to visit or transact locally.
Search queries that contain location-specific terms or that imply a local intent (for instance, products, services, or places near the searcher).
A block of three local business listings in Google search results for local services or offerings that feature crucial business information.
A feature in Google Maps that displays businesses associated with a search query in a certain geographical location with locations and information.
Structured information markup for local companies (address, telephone number, hours of operation) in search engine results.
Hyperlinks that point visitors from one website to another in order to give context or extra info to users but also pass link equity to the outside website.
A tag within a hyperlink tells search engines not to pass link equity or authority through the link, generally to prevent endorsement of linked content.
Hyperlinks from a single page of a site to another web page inside the same website help website navigation and spread link equity throughout the website.
Mentions of a business enterprise or site on some other sites with no formal framework or hyperlink (for instance, in blogs, forums, or even news articles).
Content is created to obtain backlinks from various other websites, often because it’s unique, valuable, or controversial.
The total number of links to a website, which might impact site authority and search engine rankings.
The rate with which a site earns or even loses backlinks over time impacts its search engine rankings based on just how natural and unnatural the growth is.
Consistent and long lasting links to a website were a positive influence on a website’s search engine ranking stability.
Any links that alter page rank or a website’s rank in Google search results will usually attract penalties from search engines.
The process of getting old or broken web page links, typically because the linked websites were moved or deleted.
Characteristics of the links pointing to an internet site determine their perceived quality and reliability.
The quality, diversity, and relevance of all links directed to a website influence the site’s online search engine ranking.
A term which identifies the strength or influence that a link from a single website may put on another, concerning SEO performance.
A measurement of how many backlinks a website has is a major factor utilized by search engines when ranking pages.
Informal term for value or equity transferred from a single page or website to another via hyperlinks which boost the rank of the recipient website.
The practice of not linking out to other sites, believing this will preserve all link equity in the site, is generally considered a terrible thing in SEO.
A collection of websites linking to every other site in the group to artificially increase link equity is generally penalized by search engines.
A tool to analyze a site’s link profile (including backlinks, linking domains, and anchor text distribution).
The practice of trading links between two websites to mutually boost SEO value, can be viewed negatively by search engines if done inorganically or excessively.
A value that a website link passes to a website boosts the site’s rank and authority in search engine results.
The rate at which links to an internet site appear and can impact the site’s credibility and ranking in search engines.
Acquiring links from other websites to your own is a crucial SEO technique to boost site visibility and rank.
A content creation strategy designed to attract a large number of backlinks (links from other websites) to your content.
The ease with which users and search engine crawlers can access and follow links on a webpage.
A link, also known as a hyperlink, is a connection between two pieces of information on the web.
In marketing, a lead is a potential customer who has shown initial interest in a business’s product or service.
An optimization technique for web pages. It delays the loading of images or videos, until they are about to enter the user’s viewport (the visible area of the browser).
A concept in search engine ranking that considers synonyms, related terms and the overall context of a webpage’s content.
A web performance metric that measures the time it takes for the largest element on a webpage to load and become visible.
A standalone webpage designed for marketing or advertising campaigns that users arrive at after clicking on a link in an ad, email or social media post.