Building relationships with influencers, journalists, and other relevant audiences to acquire backlinks. It can involve guest blogging, social media engagement and more.
Actively reaching out to a broad audience to generate interest in your product or service. This can involve cold calling, email marketing, social media ads and trade shows.
A hyperlink on your website that directs users to a different website or external domain. Too many outbound links can impact SEO.
A webpage on your site that has no internal links pointed to it. Fix them by adding internal links.
A webpage that’s not linked to from any other internal pages. Search engines and users may struggle to find it.
Visitors who arrive at your website through unpaid search results on Google. This traffic is high-quality, as users are looking for information your site can provide.
The practices that improve a website’s ranking in unpaid search results. It attracts qualified traffic and builds brand authority.
The free listings on Google that appear because they are relevant to your search query. They are ranked by complex algorithms and are not paid.
The unpaid listings you see on search engines like Google. They’re ranked based on relevance and website authority, not by who pays the most.
Unpaid strategies that earn visibility in search results and build brand loyalty. Organic results are displayed naturally, without paying for placement.
A user’s ability to unsubscribe from a company’s email list. Companies are legally required to provide a clear and easy way to opt out.
A user’s consent to receive marketing messages from a business through emails or SMS. Businesses use it to create email lists or audiences for targeted campaigns.
The core software managing a computer’s hardware and resources. Examples are Windows, macOS, Android and iOS.
An opening tag ( ) is the beginning of an element like a paragraph and a closing tag ( ) is the end.
Software for which the original source code is made freely available and may be distributed and modified as the user requires.
A protocol that enables programmers to embed web pages to the social graph (primarily Facebook’s public graph) to manage exactly how content is shared on social networking sites.
Those products or solutions which can be immediately put to use upon purchase with no lots of customization or modification.
SEO tactics are applied directly inside the site to optimize individual web pages to rank higher and get much more relevant traffic from search engines.
The reach of a brand or website in online search results and digital media – is crucial for driving web traffic and engagement.
Techniques and strategies outside of the actual website to boost its position in search rankings (link building & social media engagement).