An SEO practice where website owners pay other websites to include backlinks to their own site.
A metric in Google’s market explorer tool that indicates the percentage of website visitors who complete a purchase.
The practice of building a positive public image for a brand or organization. Marketers use PR to shape public perception and build trust.
The process of identifying and removing low-quality content or inactive elements like unused pages or broken links from your website.
A set of rules that govern how data travels between devices on a network. Common protocols are HTTP and HTTPS.
The style of website elements that CSS can recognize, such as font size, color, background image, or padding.
The well-known reputation or public recognition of a brand, influencer or website. A prominent entity is considered as trustworthy and influential.
A set of instructions that computers can understand and execute. Common languages are Python, JavaScript and HTML/CSS.
An ad model where businesses pay search engines or social media platforms a fee each time someone clicks on their ad.
An advertising model where advertisers pay only when a desired user action is completed on your website.
A web page’s ranking on a SERP. The higher the position, the more visible it is to users and the more organic traffic it’ll receive.
A universal file format that preserves document layout and formatting across devices and software.
A window that appears on top of a website’s content, usually triggered by user actions or on page load.
An annoying ad format where a new browser window suddenly pops up under the current window you’re viewing.
User behavior where they bounce rapidly between search results pages. High pogosticking rates can indicate your website isn’t satisfying user search intent.
Users’ behavior in search results. When someone clicks on a webpage but quickly returns to the search results page and clicks another page, that’s a pogo
A software extension adding certain features to a larger platform. Plugins are often used with CMS like WordPress.
Google’s update that penalize websites for copyright infringement. They usually receive DMCA takedown notices.
The illegal copying, distribution or access of copyrighted digital content. This can be music, movies, ebooks or software.
A major Google algorithm update from 2014 that revamped local search results. It aimed to improve location accuracy and prioritize listings.
A scripting language that is used to create dynamic web pages. PHP code is embedded in HTML and runs on the server before reaching your browser.
A popular programming language widely used for web development. It allows you t o create interactive web pages.
Designing marketing messages and experiences according to an individual or a group of customers with special preferences.
A fictional character representing your ideal customer. It includes their demographics, interests, goals and challenges.
A marketing strategy that obtains a user’s explicit consent before contacting them with promotional messages.
These boxes appear in search results below the main answer, containing questions frequently asked about the search query.
A search result featured by Google displaying related questions users frequently ask about the main search query.
A major Google algorithm update launched in 2012 to combat webspam. It targets websites that manipulate their backlink profiles.
A punishment from search engines like Google for violating their webmaster guidelines. Avoiding penalties is important for maintaining good SEO standing.
A versatile file format that preserves the layout and formatting of a document, regardless of the device or software used to view it.
A network of websites created for the sole purpose of linking back to a target website and manipulating search rankings.
An ad model where advertisers pay a fee each time someone clicks on their ad. Commonly used in search engine and social media.
A core Google algorithm update launched in 2011 to target low-quality content. It rewards sites with high-quality, relevant content.
An ad model where businesses pay search engines to display their ads at the top of search results. Users see these ads when searching for relevant keywords.
An outdated SEO practice where search engines charged websites a fee to guarantee inclusion in their search results.
Dividing lengthy content into multiple web pages for better user experience and website performance. Common methods are numbered pages, “next” and “previous” buttons.
This metric shows how deeply users engage with your website. It’s calculated by dividing total pageviews by total sessions.
An algorithm developed by Google to assess website importance based on backlinks. Pages with more high-quality backlinks get a higher PageRank.
Counts each time a web page is loaded in a user’s browser. It’s one of the foundational website traffic metric.
The clickable headline displayed at the top of a web browser tab and in search results. It summarizes a webpage’s content.
A pre-designed layout that works as a blueprint for creating multiple webpages. It defines the overall structure and style, including headers and footers.
How fast content loads on your website. It’s an important factor for SEO and user experience.
A score (0-100) developed by Moz that predicts how well a web page will rank in search results. A higher PA means greater ranking potential.