The search term or phrase a user enters into a search engine to find information. Understanding these user queries is important in digital marketing.
A metric in online advertising platforms like Google Ads that shows the relevance and expected performance of your ad, its landing page and keywords.
A link from a relevant, high-authority website pointing back to your own. These links boost your website’s ranking in search results.
Content that informs, engages, and retains your target audience. It builds brand authority, trust and drives conversions.
Website visitors who have the probability to covert into customers because their interests align with your offerings.
A potential customer who has shown a strong interest in your product or service and could convert into a sale compared to unqualified leads.
A concept in Google search that determines how likely a search query is to return results with up-to-date information.