A kind of web feed that gives updates about internet content, including blog entries or news articles.
The core domain name of an internet site with no paths or subdomains – usually the URL & the top-level domain.
The measure of investment profitability in terms of ratio or % of net gains to initial expenses.
A text file inside the root directory that directs web robots (usually Yahoo crawlers) which web pages or portions of a website to examine and dismiss.
Improved search results with extra data like ratings, photos, and other helpful information.
A web feed that provides applications and users with updates to websites in a standard, readable format.
Advanced interactive media like videos and audio files, along with other multimedia, boost user engagement on sites.
User-generated evaluations or feedback about products, services, or businesses usually influence consumer decisions and SEO rankings.
A database index storing mappings from content data in documents to their locations for quick query processing.
A financial metric that evaluates the efficiency of an investment is expressed as net profit divided by the cost of investment.
Online advertising strategies target people who’ve previously visited a Web site to return and make a sale or action.
Search engine listings which react to a query from a person are web pages, pictures, videos or other relevant content.
A responsive design website that displays and interacts nicely on all devices – from desktop computers to smartphones.
An approach to web design whereby the website layout adjusts to various screen sizes and devices for greater user-friendliness and performance.
Webpages that offer information and links on a subject are generally used to get inbound links and enhance SEO.
The amount of distinct pixels in each dimension which may be shown on a digital display or even utilized to format digital pictures and content.
Monitoring and affecting the perception of an individual or organization online, typically through responding to negative material and encouraging positive communications.
Excessive visits by the same user to a website indicate interest in the content.
The process of how web browsers read code and show it as a page for the viewer.
JavaScript or CSS requires processing before a page can render, which prevents a webpage from loading fast.
Like relevance, it describes how well a page or piece of content matches or meets an individual’s search intention.
The degree to which information or content on a page complements the purpose of a visitor’s search query (important for positioning in search engines).
A link that points to a target page relative to the file structure of the present site (in the exact same site).
An HTML element that prevents duplicate content problems by specifying the “canonical” (preferred) version of a page to search engines.
Re-indexing by search engines of a website or webpage that was in the past excluded or penalized.
An approved company of ICANN or a national authority to register internet domain names.
Keywords that target specific geographical region search queries of users for regional SEO purposes.
Information sent by an internet browser identifies the last page the person visited before clicking a hyperlink to the present page.
The URL of the prior webpage from which a link was followed is normally used to monitor exactly how visitors arrive at a website and from which sources.
Visitors to a site that come from direct links on various other websites, instead of directly or even with search engines, are an indicator of the site’s partnerships and reach.
Instructions that move the user from one URL to another (typically to manage site structure changes or merge websites).
Forwarding traffic from one URL to another so users and search engines have the proper page whenever URLs change.
A URL redirects users or search engines to a different URL compared to the one they requested (for website maintenance or restructuring).
A list or section on an internet site that suggests content related to or even books related to the primary content to enhance user experience and add value.
Links are links which are exchanged between two sites (one connecting to the other). Search engines at times flag this practice as manipulative.
A reciprocal agreement between two webmasters to link to one another’s website (traditionally used for SEO but now considered suspicious by search engines).
A measure that measures how simple it is to read and comprehend text on a web page, which frequently impacts visitor engagement and SEO.
An element that search engines consider when determining a web page’s position in search results.
The position of a web page in search engine results for a particular query. Higher ranking results in more visibility and more organic traffic.
A machine-learning system within Google Search that analyzes user behavior and search queries.
A complex algorithm element component within Google Search. It uses machine learning to process search queries and understand user intent.
A web page’s position in search results for a specific query. Optimizing your website for search engine is important for achieving a good rank.