A directory in the main website hierarchy that organizes content under the main domain, impacting site structure and SEO.
A prefix to the primary domain name specifies various areas or functions of a website that search engines consider as individual entities.
Code added to HTML to provide search engines with content context, often making search results appear as rich snippets.
Organized data that search engines use to show more detailed search engine results of website content.
Common words (and, the, of) that are ignored by search engines in queries to target more critical terms.
Numeric indicators of response from a server to a browser request, displaying success, error, and redirection.
A numeric code returned by a server indicates the success of a web operation requested, such as accessing a URL.
Web content is the same for all users without being produced, updated, or refined by the server every time it’s accessed.
A digital certificate that confirms the identity of a site and enables the connection to be encrypted using SSL know-how.
A security protocol that creates an encrypted and safe link between a website and a browser to safeguard information transfer.
An HTML code attribute that specifies several image sources for various screen sizes to improve visual responsiveness.
Software that gathers personal or organizational data from a computer without their consent (often for malicious purposes).
Content or advertisements paid for to advertise a service or product are differentiated from organic search engine results.
A method that compares two versions of a webpage or element to decide which is more efficient at obtaining user engagement.
An introductory web page that displays advertisements or stylistic features before the main content of the site.
A search engine tool that crawls the web to index new and updated content by observing links between pages.
Deceptive techniques intended to mislead search engines or users to gain unfair search ranking advantages often result in penalties.
A metric that measures the risk that a site will be deemed spam by search engines, affecting its search engine rankings.
Characteristics that indicate an artificial backlink profile for a site – possibly indicating manipulated SEO methods.
Undesirable, irrelevant electronic content sent in bulk on the internet mainly for promotional purposes.
A software stack comprises technologies and applications blended to develop and run programs. Standard stacks are LAMP (Linux, Apache, MySQL, PHP) and MEAN (MongoDB, Angular, Express, Node.js).
“Social traffic refers to visitors to a site from social media. It’s a critical measure for evaluating social media marketing ROI and audience engagement. “
Social signals consist of comments, shares, and likes, which suggest social media engagement with information. It influences SEO by signaling the importance and popularity of content.
Social proof is proof of other people’s actions, in addition to approvals, that impact our behavior. Some examples include reviews, testimonials, and recommendations, which generate credibility and trust.
Social networking websites like Facebook, Instagram, and Twitter let users create, discuss, and interact with information. It is utilized for communication, advertising, and community development.
Social Media Marketing (SMM) is advertising goods & content via social networks. It raises brand awareness, engages audiences, and drives traffic via targeted campaigns.
A slider is a web design component that rotates many pictures or content within one space. It displays numerous items interactively for visual appeal and user engagement.
Sitewide links appear on multiple website pages (typically in the header, footer, or sidebar). They help with navigation but only when utilized or when relevant to SEO.
Sitemap.xml is an XML document with website URLs. It lets search engines crawl the website to index all relevant pages and boost SEO.
A sitemap lists a website’s pages and content to enable crawlers to index the website more easily (SEO because all pages are discovered).
Sitelinks are some other links under a primary search result to particular site pages. They assist with navigation and pointing users to proper content.
Siphoning redirects visitors from one website to another without consumer consent, generally through misleading methods, lowering popularity and traffic on the initial webpage.
In Semrush, Share of Voice computes how many of a website’s keywords appear in search results and how many are clicked by competitors.
Share of Voice measures brand presence versus competitors (typically advertising, media coverage, or social media mentions).
Serviceable Available Market (SAM) is the TAM share a business could realistically target and serve with its services or products according to its reach and capabilities.
A server is a significant computer that provides data, resources, or solutions to various other PCs on the Internet. It hosts websites, applications, and databases.
SERP Volatility measures changes in search engine rankings caused by algorithm updates, other factors, or competitive dynamics that affect search result stability.
SERP Source is the URL/web page from the search results page, which drives organic visibility and user click-through rates.
SERP Features such as rich snippets show more about the search result display (reviews, images, ratings) to enhance click-through rates and user experience.
SERP features like rich snippets, local packs, and knowledge graphs give search results context beyond listing.
SERP (Search engine Ranking Page) lists the ranked web pages a Search engine returns for a query.
A search results page (SERP) displays results from an online search engine retrieved from a person’s query. It includes organic listings, advertisements, and featured snippets.
A URL that people and search engines will understand is an SEO-friendly URL. It inserts relevant keywords and site structure for SEO performance.
SEO copywriting produces relevant content that ranks well in search engines using targeted keywords to improve search rankings while still getting read by users.
Search engine optimization boosts a site’s rank on search engines. It includes optimizing technical, keyword, and content components for organic traffic.
SEO is coding that optimizes web elements for Search Engine rankings. It increases organic traffic through better content, keywords, and technical aspects.
Sentiment analysis evaluates public perception and brand reputation – whether internet content represents positive, negative, or neutral views.
Semrush Rank measures organic search ranking versus other websites in the Semrush database, measuring visibility and competitive standing.
Semrush is a web marketing tool for SEO, PPC, written content, and competitive analysis that helps marketers enhance their internet visibility and search engine ranks.
Semantic search analyzes the context and intent of user queries to deliver much more relevant results that consider meaning and relationships in words.
The semantic core comprises keywords and phrases representing a website’s primary themes or topics, guiding content development and SEO for improved search relevance.
Search engine marketing () is paid advertising that ranks a website higher on search engine results pages and delivers targeted traffic and ads to boost internet presence.
Seed keywords are starting search terms from which more specific, associated keywords are derived. They provide the basis for keyword research and centered content strategies.
A seed keyword is a keyword beginning term for keyword research. It defines related search terms and topics and handles content creation and SEO.
Secure Sockets Layer encrypts data transmitted between a computer’s browser and a website.
Seasonal trends are year-on-year changes in search behaviour that affect keyword popularity and require marketing adjustments to exploit peak periods.
Search volume measures how frequently a keyword or term is searched over time. It’s essential for keyword research and market demand.
Search traffic is the traffic that arrives at a website through search engines. It is an excellent indicator of how a website ranks in search engines like Google.
Search quality Rater Guidelines are criteria human evaluators work with to determine the importance and Quality of search engine results for high standards in search rankings.
Search intent is a user’s choice to enter a query—to find out more, purchase things, or visit a website.
Search history stores all searches an individual makes on a search engine. It customizes future search results and suggests more appropriate suggestions.
Search forms are input fields on Websites where visitors enter queries to locate particular information or content.
Search Engine Results Pages show Results from searches, such as organic and natural results, advertisements, and showcased snippets, to users looking for information.
A search engine results page displays results a search engine returned for a query (organic listings, advertisements, and rich snippets).
SEO is the optimization of website elements (content, keywords, and technical aspects) to increase Search engine ranks and organic site traffic.
Search engine optimization improves website content and structure to rank much higher in search engine results pages (bringing organic traffic and visibility online).
Search engine Marketing involves placing a website on search engine results pages and obtaining targeted traffic and leads through paid advertisements.
A search engine bot or web crawler is a computerized system that crawls and indexes sites so that an online search engine can retrieve associated results for users.
Search engines (sites like Google and Bing): online information supplied using keyword-based queries (search strings), such as SEindex and rank web pages for users ‘access.
A search engine is a program that indexes and retrieves data from the web-based on consumer concerns. Examples are Yahoo, Bing, and Google for internet searches.
SE Traffic Price is the price of getting traffic from search engines. It reflects keyword competitiveness, market trends, and possible return on investment for search advertisements.
A Scrum board diagram belongs to an Agile project management diagram that tracks tasks, progress, and team interaction to ensure a smooth development process.
Scroll depth gauges the distance users scroll down a page, offering content engagement and user behavior insights for optimizing site layout and content placement.
Scraping (web & display scraping) is extracting information from sites for research, research, and business intelligence.
Scraping is the extraction of information from sites by automated programs and is utilized for data analysis, competitive information, and research collection from internet resources.
Content taken from one website and published on another with no authorization is frequently a copyright violation and is anti-SEO.
Extracting data from sites (usually with automatic software) to obtain a lot of info for different uses.
An initiative of major search engines to produce and supply a standard set of schemas for structured data markup for pages.
Code added to HTML to help search engines determine what’s on a page and the way to present the info in search results.
Structured framework or model for organizing and interpreting information, such as used to structure data on sites.
A kind of business which serves an area and offers services mainly by delivery or even at-home instead of from a fixed location.
Online platforms that offer software as a service, as well as programs and services delivered in a cloud environment.
A software distribution model whereby applications are hosted by a third party vendor and made accessible to clients over the web.