Twitter Engagement

An indication of exactly how actively users engage with tweets by liking, retweeting, sharing, and replying.

Twitter Cards

Rich media attachments that augment tweets with visuals and allow a preview of linked content from Twitter.

Twitter

A social media website where people post and then interact with messages, called tweets, is used for public interaction and media sharing.

Tweet Listings

A summary of tweets (often in search results and on sites) that display live info and trends from Twitter.

TrustRank

An algorithm used by search engines to combat web spam which ranks websites based on their website link connections as for their trustworthiness.

Trust

It shows much faith do users and search engines have in the dependability and authority of a site.

Trend (in Semrush)

A trend analysis feature that displays the popularity and performance of keywords, domains or subject areas over time.

Transactional queries

Search queries intended to complete a transaction (buy or book a service).

Traffic Rank

A ranking of websites by user engagement & amount of visitors reflecting their popularity compared to various other sites.

Traffic Cost (found in Domain Analytics)

Estimate of exactly what organic traffic might cost if bought through paid search advertisements.

Traffic % (in the Organic Positions & Advertising Positions reports)

The amount of search traffic that’s organic or even paid for.

Traffic

The number of visitors and visits a site receives is a measure of website popularity and audience size.

Tracking code

A snippet of JavaScript code is added to a site to gather user behavior information, which is mainly used for analytics and monitoring services.

Total Engagement (Social Tracker)

A metric that measures audience participation via combining all interactions (likes, shares, comments) on social media content.

Total Blocking Time (TBT)

The sum of time periods between first contentful paint and time to Interactive where user input is delayed because of blocking of primary thread.

Total Addressable Market (TAM)

Total revenue opportunity for a product or service assuming 100% market share of the specific market.

Topical authority

How expert or credible a site has become in a specific subject determines its search engine rankings.

Topic Efficiency (in Topic Research)

It measures exactly how well content about a certain topic catches the interest of the audience and ranks in search results.

Top level domain (TLD)

Part of a domain name at the right of the dot represents the domain’s category or country code.

TLD (Top Level Domain)

The last component of a domain name such as .com, .org, or .net represents probably the highest degree of the domain name system hierarchy.

Title tag

An HTML element establishing the title of a page (important for SEO & user satisfaction as it appears in search engine results).

Time on page

The time a site visitor spends on a certain webpage reflects engagement and interest in the information.

Thumbnails

Little image previews are generally used for bigger pictures or videos so viewers understand what to click on.

Thin content

Web pages that offer little useful content or value for users can suffer in search engine rankings.

TFIDF (Term Frequency — Inverse Document Frequency)

A statistical measure of document importance in a collection or corpus (often used in search engine algorithms).

Text link ads

Hyperlinked text, which appears as an advertisement, links to a service or product page when clicked.

Text editor

Software for editing plain text (required for coding and composing web content) without formatting (needed for developers and content creators).

Taxonomy

Classifying and arranging website content into structured groups enhances usability and SEO by making information easier to find.

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