UX (user experience)

The complete range of effects of user interactions with a product or site, including ease of use, emotional response, and perception.

UTM code

Text snippets are added to a URL to track campaign and content performance via Google Analytics or other tools.

UserGenerated Content (UGC)

Content produced by users or consumers and published on social networks frequently aids in the product or brand’s online presence.

User Experience (UX)

The overall experience a user has of something or a system (whether it is simple or enjoyable to use).

Usage data

Information regarding how people interact with a program or application to help developers improve functionality or user experience.

Usability

Ease of interaction reflects how user-friendly and accessible the design is.

URL parameters

Elements in a URL that configure how a page appears to display or function are used (often for tracking and sorting).

URL Parameter

A segment of a URL containing extra data that impacts the content or actions of the loaded webpage.

URL folders

Segments within a URL which categorize content and help organize the structure of sites, making navigation clearer.

URL (Uniform Resource Locator)

A generic way of addressing an internet document or site using a web browser.

URL (Landing page)

The page that visitors arrive on after clicking a link or an advert is used to perform a marketing function.

URL (Google Ads)

The URL address of the webpage address which advertisers link from their ads that takes users to a site related to the ad content.

URL

A single character string is referencing a resource on the internet, typically a webpage.

Unnatural links

Artificial or manipulative links that increase a site’s search engine rankings (which frequently violate search engine guidelines).

Universal search

A search engine that displays video, image, and news together with some other content types inside standard search results for relevant keywords.

Uniform resource locator (URL)

The address of a certain file or webpage on the internet (how to locate it).

UI (user interface)

The interactive and visual components of a software application are what the users interact with for usability and efficiency reasons.

UGC (Usergenerated content)

Content produced and shared by users online, including reviews, videos, and posts, reflect their opinions and experiences.

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