Table of Contents
- Why is it so crucial to
aim for top website rankings on Google and other search engines?
- Getting on the first page of
Google results in a much-improved click-through rate
- How to get your website to the top of Google? Top 5
- Strengthen Your SEO Using Tried & Tested
- Focus On Building An Efficient PPC Strategy
- Adopt A Good Guest Posting Strategy
- Google Answer Box Optimization
- Monitor Your Website’s Performance
Using Google Analytics
- Wrapping Up
Google is the all-powerful force for individuals who are striving to drive organic traffic. It searches the internet to find the web pages that are most helpful and pertinent to its readers on almost any subject. We depend on Google’s results rather than just trusting them. Everyone wants to learn how to rank #1 in Google.
Furthermore, it is a well-known truth that most people tend to skip Google page 2 and subsequent pages of Google search results. It is therefore considerably more important to aim to rank your website on Google’s first page.
Because of this, both experienced SEO(search engine optimization) specialists and newbies share the same goal: getting their websites or the websites of their clients to the first page of Google search results.
It can be really difficult to rank your website highly on Google given the fierce competition and constantly changing algorithms. The achievement is still not insurmountable, though. Your website should be able to rank higher or possibly reach the top page within a few months with proper planning and the appropriate tactics.
Want to learn more about how to get on the first page of Google? Keep on reading!
In this article, we will discuss the top 10 ways in which you can rank your website, or that of your clients, on the front page of Google. But first, we will further dwell on the reasons for such importance given to the website rank in Google, the value of organic search traffic, and more. Let’s begin!
Why is it so crucial to aim for top website rankings on Google and other search engines?
The depth of Google’s search results is increasing because of featured snippets, knowledge panels, expandable related questions, local results, and answer boxes amongst other features. Working for a top position is well worth the effort, especially because traffic and click-through rate both drastically decreases as one moves further down the search results.
Getting on the first page of Google results in a much-improved click-through rate
Although it is well known that the majority of Google traffic is directed to the first page, you need to realize that the click-through rates for the top vs. bottom results vary noticeably. According to a study, these are the click-through rates by Google position:
- 36.4% of people clicked on the first result.
- Results 2 and 3 show clickthrough rates of 12.5% and 9.5%, respectively.
The click-through rate keeps dropping, reaching a measly 2.2% for the 10th result; keep in mind that there are often no more than 10 organic results per page, and that number has decreased with the addition of local results, advertisements, answer boxes, featured snippets and other new features. A significant number of clicks are lost if your website is not on the top page of Google search results.
This is why your website’s ranking plays a vital role in putting your business on the internet map.
How does a position on the first page help your brand?
It’s critical to comprehend what your company may accomplish by achieving a top Google position.
Become more visible
Achieving a position on the top page of Google is like locating your company on the busiest street in the neighborhood with 167 billion searches every month. Your brand’s visibility will increase as more people visit your website. Consumers will be more open to conversion efforts the more familiar they are with your brand.
Google’s SERPs alone allow users to research, contrast and interact with your company before ever clicking on your result thanks to answer boxes, the “People also ask” area and local results that display contact details, reviews, maps, ratings, and business descriptions.
Produce more leads
For searches that your target consumers are typing in, your objective is to rank on the top page. By doing this, you attract the attention of internet users who are looking to buy or interact. The likelihood that these folks will become leads or clients for your company is highest.
Boost online traffic
There are some searches for which consumers will inevitably click over to a website, even though a search engine results page itself can occasionally provide all the information they require. Remember that a person frequently needs to connect with a company on multiple occasions before becoming a customer, thus online interactions are crucial.
Spam, dubious, and low-quality content are all flagged by Google’s algorithm. If you consistently show up on Google’s front page, Google will view you as a trustworthy source of information. Customers tend to trust companies that Google respects.
Accelerate the sales cycle
The alternatives available to consumers today are vast, and they have access to all the data and resources they require to research, evaluate, and choose a company. A top-of-funnel lead generation strategy and a well-oiled sales cycle are both aided by appearing on the first page of Google.
Now, let’s look at the top 10 ways to help you get your website to the first page of Google.
How to get your website to the top of Google? Top 5 Ways
Produce Content That Adds Value To The Users
When your website’s content is valuable to your readers, they will spend more time on your website. Your SERP rank may rise as a result. The information demands of their audience are given top priority by 90% of the most successful content marketers, according to a Content Marketing Institute research.
Therefore, making valuable, top-notch content that people will want to read and link to is one of the most important actions you can undertake to improve your website’s ranking.
Furthermore, you possibly already know that backlinks have an impact on your rankings. You might be able to improve your website’s ranking on Google by obtaining links from authoritative, highly relevant websites. This makes creating great content essential if you want to propel your website to the top of Google search results. You can analyze your backlinks using Rankwatch’s Backlinks Analyzer.
To find the most popular and in-demand pieces of material, employ the free content research tools that are readily available online. You may use this to generate ideas for engaging content for your target audience. To directly find out what your audience wants to see from you, you may also run polls and surveys.
You Should Focus More On Long Form Content
You may also improve your Google ranking by producing more long-form content for your site. In-depth discussion of the subject matter is made possible by long-form content, which increases its value and informativeness. Therefore, it usually generates more interaction, lengthening your site’s dwell time and assisting in its higher ranking. In addition, individuals enjoy sharing lengthy information.
The majority of shares are given to articles between 3,000 and 10,000 words, then to those between 2,000 and 3,000 words. Increased visibility and traffic from social media will lead to more social shares, which is essential to ranking highly on Google.
Inform Google About Your Keyword Usage
When Google crawls the web, it ranks the millions of pages that are already there and stores them in an index. Instead of searching the entire web for results when a user enters a query, Google can rapidly find relevant results by searching its better-organized index. This is a must-do to improve your SEO strategy.
Making your website simple to scan, index, and retrieve by Google is a crucial step in achieving first-page Google visibility. The following locations can be filled with keywords to do this:
Meta title (Title Tag)
There is a meta title on each page and a blog post on your website. This title can be seen as the header at the top of your page as well as the title of that page’s listing in search results.
The small text that appears in Google’s search results below the title is known as the meta description. The meta description not only informs Google on the content of your page, but it also instantly explains to a searcher what to expect when they click on it, increasing relevant page hits. As a result, the meta description aids Google in positioning your brand on the appropriate first page for relevant searches.
Only photos with an alt tag (text alternative) are visible to Google. Including keywords in your alt tag will help Google determine how relevant your content is and will make it easier for it to list you on the first page of Google search results.
Your domain name (like abcd.com) comes first in your URL, then comes a forward slash, and then comes the text that is divided by dashes. You may speed up Google’s ability to understand the subject of your page by including keywords in the URL. Users are more likely to find and trust a URL that is simple and fits the page’s title, making it better placed for first-page listings.
Make your internal linking structure stronger
Links within your website might aid in building an easy-to-follow site architecture. This enables Google to easily crawl each page on your website and list them in search results for relevant keywords. As a result, having an appropriate internal linking structure is essential if you want to rank your website on the first page of Google search results.
You might attempt to have an in-depth pillar post on a particular topic even while linking blog pieces. After that, link it to other posts that are relevant and elaborate on particular strategies or subtopics.
For instance, if you have an article that serves as a foundation for the rest of your site’s content and covers SEO in general, you may link to several pieces that cover particular SEO strategies like anchor text optimization and backlinking approaches.
Make Rich Snippets Visible in Search
One of the best strategies to increase the number of clicks to your website is by displaying rich snippets in search engine results. As a result, your ranking will rise, and eventually, you’ll be able to rank highly on Google with your website.
The Structured Data on your web page’s HTML aids Google to provide accurate rich snippets for users. It might contain details like the cost, the availability of products, reviews & ratings, and more.
As a result, users who conduct searches can determine with accuracy if the item or material is relevant to them. Since the majority of clicks will come from relevant searches, this is a wonderful strategy to reduce bounce rates as well.
Set up a Schema.org Plan
Search engines like Google take some time to completely understand the information on a page. Schema.org can be useful in this situation.
To help the algorithm categorize your material correctly and provide consumers with better, more accurate information, the schema is a sort of metadata that can be applied to a website.
The Schema technique used by each website varies:
- You could use speakable markup on your website if it’s a news website.
- Your product pages for an e-commerce website could be marked up with pricing, delivery information, and reviews.
- You might use Schema to markup your logo on a generic website.
- Your local pages could be marked up with the precise address for a local website.
Strengthen Your SEO Using Tried & Tested Strategies
To increase traffic, there are a few tried-and-tested SEO techniques that are still effective today. You should eventually see an increase in traffic if you do follow them:
Concentrate on long-tail keywords
The length and specificity of long-tail keywords exceed those of typical target competitive keywords. Compared to shorter keywords, they typically receive fewer searches, but they can still be helpful because they reveal both the content and the intent behind user searches.
“How to make Lasagna in an Oven” is an illustration of a long-tail keyword. The short-tail keyword for the same would be “Oven Lasagna Recipe”.
Aim for Excellent UX
You must take into account your users’ entire user experience(UX) in addition to keywords and content. The amount of time a user spends on a page is one of the numerous variables that Google considers when ranking your website (or dwell time). Google will be alerted that the information on your website is not what they are searching for if users quickly leave(bounce) it after coming.
Increase Your EAT Score by Taking Help From SMEs (Subject Matter Experts)
One of the most crucial elements in judging the quality of a page is its EAT score. EAT represents Expertise, Authority, and Trust. These are crucial Google ranking factors. You don’t need to be an authority or an expert on the subject you’re writing about. But if you want to produce content that receives a high EAT score, you need to consult subject matter experts.
Add various media types
Your blog’s SERP ranks may be indirectly improved by utilizing various media formats. Audio files, movies, and GIFs are additional forms of media besides photos. Since these media formats encourage interaction, they prolong user engagement on your website.
Focus On Building An Efficient PPC Strategy
Your site’s ranking may not always be directly impacted by a well-paid advertising approach. However, since it ranks your site highly amid both search results and social media feeds, it is essential for increasing brand recognition.
And the extra traffic brought on by the improved visibility might accumulate over time to raise the rating of your website.
As a result, if you want to rank your website highly on Google, you must have an integrated SEO and PPC strategy. Together, the two approaches can greatly improve the effectiveness of your website and double the improvement in your ranks.
Adopt A Good Guest Posting Strategy
Despite what you may have heard lately, guest posting is still one of the most effective techniques to boost your website’s ranking in Google search results. It’s not simply because of the backlinks; it’s also because of the growing visibility you enjoy among relevant audiences.
Your industry credibility will increase and more people will visit your website if you are published on a recognized website. In the end, this helps you rank better in Google’s organic search results because it all helps your domain authority to increase.
Google Answer Box Optimization
Even more noticeable than the top result in Google search results are the answers in the Answer Boxes. A lot more people will see your article if it appears in this section, and it will probably generate a lot of hits and traffic.
This highlights the importance of employing question-phrase optimization in your content to prepare your website for Google’s Answer Box. To determine the most frequently asked questions regarding a particular subject, you can use programs like Answer the Public.
By using these query words in your content optimization, you may better serve voice searchers who want to ask inquiries that are naturally occurring in conversation.
To further assist Google in recognizing that you are responding to a question, you should also employ H2 tags appropriately in your subheadings. These tags will appear in the Google Answer Box after you successfully obtain the highlighted snippet to provide searchers with a description of what is on your page.
Monitor Your Website’s Performance Using Google Analytics
SEO specialists are aware of how crucial it is to monitor SEO results and then use the information to optimize their brand for even better Google search rankings and content visibility. You can obtain comparable outcomes by using a well-thought-out Google Analytics strategy.
Find out which of your web pages get the most page views by using a thorough study using Google Analytics. To make sure that all of your upcoming pages rank higher in the SERPs, you may utilize this data to direct your future content production tactics and page optimization procedures.
Using your DIY Google Analytics SEO Dashboard, you can also use Google Analytics to track your keywords, look for conversions on various pages, check for problems with mobile optimization, and much more.
So, these tips mentioned above are some of the finest strategies for boosting your rankings and appearing on Google’s first page. Note that some of these could have an immediate influence on your rankings, while others might have a more subtle effect. You must give equal priority to these strategies if you want to learn how to rank your website high on Google. So, what are you waiting for? Get to work!