A Complete Guide on SEO Outsourcing to India

As website owners, we all want to see our websites rank high on the search engine results page (SERP) for relevant keywords. But it is easier said than done. When you are competing against millions of web pages and sites for the top spot, you need to put more effort into search engine optimisation (SEO) than your competitors.

There’s no denying that search engine optimisation is an arduous task that requires constant updates and adjustments. If you are finding it overwhelming and are unable to make the necessary time for it, SEO outsourcing may be the right solution for you. In fact, you can hire an SEO outsourcing company in India to look after your SEO needs.

What Exactly Is SEO Outsourcing?

Search engine optimisation of a website involves both on-page and off-page optimisation. On-page SEO includes elements like metadata, blogs and more, while off-page SEO includes link building, guest articles, social networking, etc. While companies usually have an in-house SEO team to take care of these practices, some companies find it more beneficial to outsource SEO activities to a third-party agency or company.

An SEO outsourcing services provider can help you drive more traffic to your websites and improve your conversion rate by performing crucial SEO practices for your business. Such SEO outsourcing companies usually have a team of experienced SEO personnel who take all the necessary measures to improve your website performance in SERP.

How Do You Want to Outsource?

If you think outsourcing SEO activities to an agency is more beneficial for your business than having an in-house team of SEO experts, then you should consider the following steps:

Step 1: Set Clear Goals

Having a clear set of goals for your website SEO can help you understand what kind of services you need. It further allows you to envision the results you want to achieve. If your goal is to increase the organic visibility of your brand, your SEO partner will have to start with keyword research. For a different SEO goal, the approach will be different.

Step 2: Find the Best SEO Partner

Before you select an SEO partner for your website, you need to do a little bit of research. Look for agencies with a proven track record and positive client reviews. Also, check what services do they cover. Ensure that the partner you hire has expertise in the specific SEO types that align with your goals. Lastly, compare the service charges as well.

Step 3: Decide the Scope of Work

Before you start working with an SEO outsourcing service provider, you need to agree on the scope of work. This practice will help you avoid potential misunderstandings. Clarify which services you want from the service provider and what limitations each of those services may have. Have clarity about the deadlines and be on the same page regarding the pricing.

Step 4: Give Access to Your Website Data

If you want the SEO agency to perform their best, you will have to give them access to your website and relevant information. They will need access to your website analytics to track its performance. You will also have to allow them to make necessary changes to your Google Business Profile and CMS or hosting service to work on the local SEO and on-site SEO, respectively.

Step 5: Track Progress

By monitoring the results, you will be able to evaluate how well the SEO partner has been performing and whether there is any room for improvement. You need to keep track of SEO metrics, such as monthly organic traffic, backlinks, keyword rankings and referring domains.

If you want to hire an SEO outsourcing company in India, you need to proceed with this step-by-step approach. When you choose the right digital marketing agency, it becomes a smooth sailing process.

What are the Benefits of Outsourcing SEO?

Outsourcing SEO services to a third-party agency has a number of advantages. You will be surprised to know that, in certain scenarios, it is more beneficial to outsource SEO than to have an in-house SEO team. Here are the major benefits of outsourcing SEO services to a professional team:

  • Save money and time:

Having an in-house team of SEO experts is good for businesses that rely heavily on their websites’ performance. If your website requires limited SEO activities, it does not make sense to have a dedicated SEO team in the company as it costs time and effort. Outsourcing SEO services eliminates the costs of hiring and training an in-house team. When you hire an SEO partner, you do not have to worry about those and can focus on other crucial operations.

  • Get faster results:

Developing and implementing a proper SEO strategy requires a significant amount of time. When you outsource SEO services, the team can start working on your website SEO immediately. They generally have a number of strategies prepared for different clients. Also, these third-party agencies have experienced professionals who understand how to get better results for specific client profiles.

  • Find comprehensive solutions:

While your inexperienced in-house team may give you limited support for SEO, the experts at the SEO outsourcing company can offer comprehensive support with a professional approach. You can get support on conversion optimisation, technical SEO audits, content marketing and a lot more. Since all these experts specialise in assisting clients with their digital marketing needs, you can expect complete support from them.

  • Better ROI:

Once you find the perfect SEO partner for your business, you will see a significant boost in your ROIs. Apart from helping the clients with their SEO and ranking, the SEO service providers also help generate more leads. This further leads to more sales opportunities, driving revenue for the brand. So, when you invest in a professional SEO outsourcing company, you get better revenues.

Moreover, these professional experts are aware of all the black-hat SEO practices and consciously avoid them while working with you. This helps your website from getting penalised by search engines.

Things You Must Consider in General

Outsourcing SEO services can help you conduct your everyday operations more efficiently. However, if you are about to outsource SEO services for the first time, there are several factors that you need to consider:

  • The cost involved in the process

It is always a good plan to have a budget for any service you outsource. Assess your SEO requirements and decide how much you are willing to spend on SEO outsourcing services. You should compare and analyse whether having an in-house SEO team is more cost-effective than outsourcing the SEO. This will help you get the best results within the budget.

  • Company needs

You need to identify your business requirements before you start looking for third-party SEO service providers. When you have clarity of what you need for your website from the SEO partner, it will be easier for you to find out which service provider will be a better match. Instead of going for a partner that offers decent support for every aspect of SEO, you may want to choose someone who specialises in the area you need help with.

  • Brand identity

As you choose a digital marketing agency for your SEO needs, you need to ensure that the structure of their strategies and services align with your brand identity. As you may realise, it requires years of hard work to build an identity for a brand. So, before you hire an agency and let them take care of your online marketing, make sure they understand your brand identity and portray your company in the same light.

  • Reputation of the partner SEO agency:

Lastly, you need to consider the reputation of the SEO outsourcing company before you hire them for your business. Check out what their past clients have to say about their services and how they have performed over the years. It is recommended that you choose a service provider with several years of experience in the business. This way, you can ensure that the service provider will treat your SEO requests in a professional manner.

If you consider these factors before hiring an SEO outsourcing service provider, you are most likely to find the right one for your brand.

What Aspects of SEO Can You Outsource?

SEO outsourcing services usually cover all the major aspects of search engine optimisation. Thus, when you hire a third-party SEO service provider, you can outsource the following services to that SEO team:

  • Keyword research
  • Strategy and planning
  • Competitor analysis
  • Technical SEO
  • Market research
  • Onsite writing and optimisation
  • SEO audit/analysis
  • Local SEO
  • Blog writing
  • Reporting and analysis
  • Link building

If you have any other SEO-related requirements for the SEO partner, you can talk to them and see if they cover that aspect as well or not.

How to Get Started When Outsourcing SEO?

When you start outsourcing SEO to a company or freelancer in India, you should keep the following things in mind. These tips will be useful in the long run and allow you to establish a good relationship with the SEO partner:

  • Conduct thorough research before deciding on the agency or freelancer
  • Clearly define your SEO requirements, timeline and costs for the project
  • Keep track of the documentation regarding the outsourcing contract
  • Establish direct communication channels for frequent conversations
  • Acknowledge the cultural differences and communicate accordingly

These measures will help you get started with search engine optimisation SEO outsourcing services. You can easily avoid conflict of interest if you follow these measures.

How Much Does SEO Outsourcing Cost?

Depending on the SEO requirements, the cost of outsourcing SEO can vary from one website to another. Small businesses spend somewhere between $100 and $5000 per month on SEO services. On average, it is about $500 a month. However, there are freelancers and SEO agencies that charge a lot more than that and also deliver better results than the rest.

Once you determine what your requirements are, you can look for SEO partners that can fulfil those needs. If your requirements can be managed by a single SEO expert, hiring a freelancer may be a good idea. However, for comprehensive SEO services, you should consider hiring an SEO service agency. You can compare their prices and offerings and then decide.

Why Should You Outsource Your SEO Services in India?

Over the years, there has been a significant increase in demand for SEO services in India. If you do some research, you will find that Indian SEO outsourcing companies offer several advantages over their competitors from other countries. If you are looking to outsource SEO activities of your website to a professional, here’s why you should consider an SEO outsourcing company in India:

Cost-effective Solution

The SEO services available in India are more affordable than what the other countries have to offer. It is definitely a more cost-effective option than having an in-house team of SEO professionals. Whether you go for a freelancer or an SEO agency, they all can offer much-needed SEO services at a reasonable price.

Hassle-free Quality Results

While SEO outsourcing services in India may come cheap, the quality of service is certainly world-class. You can ask the SEO partner for any SEO-related service, and they will deliver it in the most effective manner. With these Indian services, you can rest assured about hassle-free quality outcomes.

A Larger Potential

India is home to 1.4 billion people, making it a massive pool of digital talent. As a result, there is a huge number of digital marketing agencies offering SEO outsourcing services for all kinds of brands and businesses. Due to the competition, the quality of solutions offered by the Indian service providers has improved significantly.

The Best Possible ROI

India is one of the few countries where you can get a highly qualified workforce for your digital marketing needs at a reasonable rate. The 12-hour time difference between India and the USA also allows Indian professionals to offer a faster time-to-market (TTM). In simpler words, you get the best value for your investment while outsourcing SEO services in India.

The Frontrunner in Technology and Innovation

India has been one of the leading countries for outsourcing IT-related or IT-enabled services for several years now. Be it digital marketing or web development, the workforce in India is capable of delivering solutions that match global standards. They are up-to-date with the latest trends and innovations in the world of technology.

A Competent Demographic

Indian demographic accounts for a significant portion of the world’s digital talent. The country is the hub for a highly qualified workforce with a range of talent pools for IT industries. Also, it is one of the largest English-speaking countries globally. So, when you hire an SEO partner from India, you are most likely to get satisfying results.

How to Measure the Success of an Outsourced SEO Project?

Once you are done outsourcing SEO services to a digital marketing agency in India, you need to ensure that they are doing their job properly. You can measure the results of an outsourced SEO project by tracking the following SEO metrics:

  • Organic traffic to your website
  • Website’s rankings on SERP for specific keywords or phrases
  • Website’s visibility on SERP
  • Click-through rate (CTR)
  • Bounce rate
  • Domain authority score over time
  • Number of quality backlinks
  • Page loading speed
  • Engagement time
  • Rate of conversion

There are several SEO analytics tools that you can use to track these SEO metrics for your website. You can even ask your SEO partner to share the reports on these aforementioned metrics.

What are the Right Tips for Outsourcing SEO?

Now that you know almost everything about the practice of outsourcing SEO services, here are some tips that will help you throughout the process:

  1. Don’t hesitate to ask for samples of work from relevant industry
  2. Ensure your contract has a 30-day out clause in case something goes wrong
  3. Always check the background of the company or freelancer you are working with
  4. Have a non-compete and non-disclosure agreement in place
  5. Maintain transparency with your SEO partner
  6. Ask for free trials if possible to judge the quality of service
  7. Evaluate the time and cost you are saving by outsourcing
  8. Always ask for case studies and client testimonials

These tips will help you navigate the outsourcing process with ease if you are doing it for the first time. Even if you have experience in outsourcing SEO services in India, these practices will ensure you do not fall for the wrong service provider.


India is a great place for outsourcing SEO services for your brand. You can find a large number of good digital marketing agencies that offer high-quality solutions for your search engine optimisation needs. By outsourcing SEO services, you can save your time and resources while gaining incredible results for your website.