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Free Backlink Checker Tool to Make Your Website Rank Higher

A backlink checker tool is your way to rank higher. This tool allows you to access and monitor your backlinks, vital for SEO success. By analyzing link quality, you gain insights to enhance your site’s visibility and authority. Take your SEO game to the new level with this invaluable resource.

Home / Blogs / Free Backlink Checker Tool
Raghav Tayal

Head Of Operations - Digital Web Solutions

January 28, 2024

A backlink checker can supercharge your SEO efforts by identifying opportunities that you can leverage. These tools will help you identify link profiles to understand the type of websites that are linking to you.

Aside from that, a backlink checker tool can also help you track the progress and strategies being used by your competitors. With this, you will be able to identify potential gaps in your backlink building strategy and how you can cover them to gain faster results.

Backlinks can be identified and tracked using manual methods, but they can be overly time-consuming and inaccurate, and they might not be able to be scanned through the internet in one go. Moreover, tracking backlinks manually for a single competitor can take ages (we mean it), and by the time you get to acting, the approach might not be as effective as it could have been.

On the other hand, backlink-checking tools are quick, can scan through millions of pages, and will yield faster, more accurate, and more reliable results. Here is everything (and more) you can do with a backlink checker tool.

Check The Domain And Page-Level Metrics For Any Target Page

With backlink checker tools, you can analyze the number of referring domains to a website, along with other vital information, including the number of backlinks to the page, the ones the page has, and the domain rating of the page or the website. 

The page-level metrics that can be measured using such tools include average session duration, total backlinks, active links, deleted links, do follow and no follow, new visitors, top pages, exit rate, conversions, traffic, and bounce rates. These components can help gain clarity on parameters that contribute to a page’s ranking on search engines. 

Monitor The Growth And Decline Of Any Backlink Profile(s)

Get concrete ideas and insights on referring domains and pages over a selected period of time. With this, you can gain insights about a website’s current link profile. This information can be helpful in identifying the linking domains, referring pages, and anchor text.

Furthermore, you can also consider analyzing competitor backlinks to identify potential opportunities that you can incorporate into your own link building strategy. 

Get A Complete Breakdown Of Target’s Backlink Profile

With RankWatch, you can analyze your target’s complete backlink profile to understand the scope for improvisation in your strategy. A backlink profile includes the anchors, quality, and quantity of links that are directed to your website. 

This parameter has a direct impact on your website’s ranking as Google’s search engine bots crawl through the internet in order to find these links. Once found, Google then analyzes the quality and quantity of links to determine if your website has authority and credibility in the concerned matter.

Check The Last Link Acquisition Timeline

Link building is a slow process that takes place over a period of time, especially when you are linking to websites that have high domain authority and credibility. 

By carefully and thoroughly analyzing the last link acquisition timeline of your competitors, you can get an idea of a timeline that is yielding results in your industry. This will help you plan and time your own strategy.

Identify The Top Anchor Text

The anchor text is the text in a hyperlink that can be clicked to open a page or a website. These texts are usually visible to the naked eye. By strategically using relevant and descriptive anchor texts, your website can rank higher on search engines. 

It also enhances user experience by highlighting what they are looking for. With relevant anchor texts, Google’s algorithm can understand your site structure better and push it in its search results. It also offers context of how other pages on the website are related. 

Identity Referring Domain Niche

Referring domains are of critical importance in SEO. They are unique websites that have a link that directs back to the target website. They also have direct traffic to them.

A target website can have either single or multiple referring domains and vice versa. However, most websites have a higher number of backlinks compared to referring domains.

Check Estimated Organic Keywords To Each Linking Page

By understanding the estimated number of organic keywords used in each of the linking pages to a domain, you can get a clear idea of what your target audience is looking for whenever they are making an organic search query.

This will help you update your content marketing strategy and implement backlinking to leverage the search volume and ranking potential of the target keyword. Additionally, it will also update your historical data outlook with regard to the ways organic keywords are used for search results.

In-Depth Link Analysis Features

Most free backlink checking tools can give you insights into how you can create backlink building strategies that attract desired results. These tools can be used to conduct competitor research and analysis. 

Aside from that, there is a wide range of parameters that these tools can cover during the course of analysis to help determine if the direction and timeline being followed for backlink building are accurate. 

Furthermore, these tools will help eliminate and replace spammy links with valuable links. Remember that the more backlink data you are able to acquire, the more flawless results you will be able to get from your link building strategy. 

Parting words

Backlinks are an effective way to increase the ranking of your website on search engines. However, when using backlinking to gain more credibility and authority online, it is essential to keep an eye out for spammy, malicious links. These low-quality backlinks can lower your rankings, making it challenging to recover and retain your position online. Using backlink analysis tools ensures you are able to track your current backlinks, what your competitors are doing, and how you can be in an advantageous position.

Backlink Checker Tool FAQs

Here are some frequently asked questions about backlink building tools and strategies that will help you gain better clarity and insights as to why it's time for you to start working on a strategy of your own.

Yes, backlinks continue to be among the top ranking factors that Google’s search engine algorithm takes into consideration when they are crawling through a website. Backlinks help the algorithm discover new pages within the website’s structure and the credibility of information. The higher the quality of backlinks your website has, the higher the chances of your website ranking on the search engine results page (SERP). 

Here are some important things you should know about dofollow and nofollow backlinks:

Dofollow Backlinks Nofollow Backlinks
Helps in SEO by passing the origin site’s authority to the destination website.  A backlink that does not pass authority between the websites that are being linked.
The passing of authority is known as “link juice.” They do not offer any assistance in terms of SEO.
Acquiring these will improve the website’s domain authority and rating.  They can help in diversifying your backlink portfolio. 


Quality backlinks are inbound links that are from a high domain authority website that users and search engines trust. The top three characteristics of a quality backlink are:

  • The referring domain has high authority and is reputed 
  • The referring page is topically relevant to the website it is being linked to.
  • The link text occurs naturally.

There’s a category of backlinks known as toxic backlinks, and they can be harmful to your website. Toxic backlinks are forced links that have their origins in low-quality, dubious websites. 

These links can significantly hamper your SEO effects and subsequently your site’s potential to rank on search engines. It is critical for websites to identify these spammy links and disavow them to prevent any harm from reaching your site’s way. 

Common places toxic backlinks can find their way into your site are:

  • Negative SEO efforts that are directed by others to your website
  • Spam using automated tools by others on your website
  • Hacked websites where malicious or low-quality backlinks were inserted into lower-ranking
  • Spammy sites that are involved in manipulating search engine algorithms

Using backlink analyzing tools like RankWatch is an effective way to start finding, decoding, and outranking your competitors’ backlinks. The tool offers comprehensive and detailed information about backlinks. 

By looking up the backlink overview feature on the tool, you will be able to analyze your competitors without missing a beat. 

It is highly recommended to check your backlinks once every six months to be sure they are working correctly. While you can always choose to check them anytime sooner than recommended, do note that checking before 6 months will yield dynamic results that can interrupt your long-term vision. Additionally, making frequent changes to your link building strategy might not get the desired results you are working for. It is always best to wait, observe, and then optimize.

The must-have features for a backlink checker include:

  • It helps in analyzing dofollow and nofollow attributes.
  • Detects unnatural backlink spikes and trends that can be leveraged.
  • Helps in monitoring new and lost backlinks to the website.
  • Helps in conducting a deep analysis of the backlinks being used by your competitors.
  • Thorough backlink and competitor analysis to understand what they are doing right and how you can improve. 
  • Complete backlink audit.
  • Keep track of new and lost backlinks.
  • Identify top-ranking and valuable anchor texts that can be added to your strategy.

Toxic backlinks are often one of the prime reasons behind your website’s poor performance and low organic ranking. These notorious backlinks make your site vulnerable to Google’s penalties that you normally shouldn’t be concerned about, but with them in tow, your site’s ranking takes a nosedive. 

To make matters worse, these penalties can hit your website in two ways: manually or algorithmically.

As the term suggests, an algorithmic penalty happens because of an algorithm update. But this ‘penalty’ is not something that the website owner can control as it is an outcome of specific ranking factors getting affected that may have been of no concern before the update.  

So, if your website experiences a drop in its rankings, you have to figure out the affected ranking parameter and address it as soon as possible. Soon, you can reclaim your lost SEO glory and get the ranking your website deserves.

On the other hand, a manual penalty comes straight from Google per se. Google identifies these penalties due to factors stemming from a discrepancy in the algorithm or a report filed by a competitor, and you’ll be notified about the same on the Google Search Console (GSC). However, you can get the penalty addressed by eliminating bad links to other sites and then applying for a revaluation request to sort out the issue.

Here are some white-label ways to do link building:

  • Conduct thorough and deep broken link analysis and focus on building any potentially present broken links.
  • Check the tactics and strategies being used by your competitors.
  • Track your links to identify potential. 
  • Consider sharing your value-driven content on forums and platforms.
  • Create and publish engaging and informative infographics.
  • Collaborate with brands and websites that have higher domain authority.


  • Buying likes from anyone.
  • Sticking to one type of anchor text and not diversifying the nature of anchor text.
  • Linking to websites that are low in quality and dubious.
  • Building irrelevant links that do not align with your brand’s goal and niche.
  • Not paying attention to internal linking. 
  • Paying attention to acquiring high quantities of links and not focusing on quality. 
  • Not leveraging broken link opportunities.
  • Not monitoring and tracking links that were created or the sources they are linked to. 

Here is how you can remove toxic backlinks from your website.

Step 1: Use the right tool to analyze if any spammy links or toxic backlinks are present on your websites and the pages where these links are present. These links are usually from penalized domains, link farms, dubious sources (porn, pharma, gambling sites), and unrelated websites. A higher number of exact-match anchor text links can also spam your website, lowering rankings. 

Step 2: Identify where these toxic links are coming from and remove these backlinks immediately. Download or store this data for future reference. 

Step 3: Remove as many toxic and spammy backlinks as you are able to without much delay. Write to the website requesting removal. Websites like WhoIsHostingThis will help you find the host and request them for link removal in case the website owner fails to respond. 

Step 4: Create a disavow document and submit it to Google. It is essential that you check the links you are disavowing, as you do not want to disavow high-quality, solid links that are helping your website rank higher. Doing so will impact your ranking significantly. 

Here are the steps you can follow to disavow backlinks:


  • Separate the links and the domains that are weighing your website down.
  • Create a .txt file that highlights all the spammy links (tools like RankWatch) that offer this feature.
  • Upload the disavow file to Google Search Console.
  • Upload the .txt file and wait for Google to process the links.

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