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5 Best AI Copywriting Tools to Try Out in 2024

These AI copywriting tools make adapting to evolving customer demands easier by creating relevant and captivating copies that resonate with your target audience, regardless of the channel they are on.

Home / Blogs / 5 Best AI Copywriting Tools to Try Out in 2024
Raghav Tayal

Head Of Operations - Digital Web Solutions

April 13, 2024

AI copywriting is a recent trend that caught on after writing content using AI tools became a part of many content marketing and SEO strategies. AI copywriting tools make use of machine learning and natural language processing (NLP) to fathom the depth of information and then create content pieces that are relevant and in sync with audience needs, demands, and trends.

Copywriting calls for quick thinking and compressing massive amounts of information into bite-size and enticing chunks, something that AI tools can do within seconds. Here’s everything you need to know about AI copywriting tools.

What is AI Copywriting

AI copywriting software filters and processes information and data available online to create content. These content pieces can be anything from social media posts to ad copies. These tools make use of NLP and machine learning software to understand how humans learn and, based on their analysis, create content that strikes a chord. Notably, these AI tools can generate content based on their learnings and findings from available resources on the internet.

These tools are incredibly useful in copywriting as they can generate content ideas that otherwise might not be easy to conceive by the human mind. Moreover, as these tools constantly pick up on how the human brain learns information, the output can be customized to be more value-driven and awe-inspiring, adding to brand credibility and reputation.

Additionally, there are no limitations to the type of content these tools can produce, making them versatile for marketing campaigns, website content, and product description copywriting. Aside from these, the copywriting AI tools can also be used to create highly engaging content pieces without information repetitions, ensuring better engagement and conversion potential.

Evolution of AI in Copywriting

AI in copywriting started gaining traction in 2020 when AI writing tools became a part of many marketing processes. Since then, these tools have been extensively used to create compelling content ranging from ad copies to social media content and cold emails.

Here are the key stages that the industry underwent:

  1. Content generation using automation: The trend allows AI to create content ranging from regular publication content (blogs, articles, etc.) and news content pieces using advanced algorithms to analyze and interpret data. The final output must be checked and edited to ensure accurate and factual information. Automation in content generation right now aims to evolve to create more compelling content that can be customized for the target audience. 
  2. Involvement of machine learning advances and natural language processing (NLP): The use of ML and NLP has made it possible for AI tools to understand human language, tone, and diversity to generate content pieces that are customized and engaging. This evolution also finds its use in sentiment analysis where a brand can learn how its target audience thinks and talks about the brand. Such understanding helps in curating more brand-specific content to win audience trust and online credibility. 
  3. Content generation using neural networks and deep learning methodologies: The following evolution can be used to analyze vast amounts of data and identify patterns. This understanding can be used to generate high-quality content that aligns with the requirements of your target audience. Due to this, your content pieces, like product descriptions and chatbot interactions, are more likely to be logical and consistent throughout. Additionally, as deep learning aims to understand the logic behind the content, the generated summaries and abstracts are more likely to be informative and synced with current industry standards.

7 Benefits of AI in Copywriting

  • AI can generate massive amounts of content within minutes, making it possible to create months’ worth of content in a shorter amount of time.
  • The overall expense of maintaining and subscribing to an AI copywriting tool is relatively lower than hiring an in-house copywriting expert. This option is incredibly viable for small businesses that want to establish streams of revenue before they can get started with expanding their team.
  • As AI tools scrape information and data through the internet, they can generate more value-oriented content pieces. These are handy when you aspire to provide informative and resourceful content to your target audience.
  • The content outputs can be customized to fit the brand voice, ensuring communication is clear and consistent across all channels. This is an important virtue if your business constantly engages in PR activities.
  • AI can generate more versatility in the range of content ideas. Due to this, you will be able to generate content that your competitors haven’t tapped into yet.
  • Aside from creating new content pieces, AI can be used to repurpose old content pieces into multiple formats. For instance, an old but informative blog post can be turned into a social media post.
  • These tools never run dry of ideas as they filter information on the internet to generate a wide range of content pieces and ideas. You will never have to worry about writer’s block with an AI copywriting tool.

Note: However reliable an AI copywriter tool is, it is highly recommended that data, information, and research quoted in the output content be fact-checked. This will ensure your brand produces accurate and credible content even when using AI.

AI Copywriting Techniques

AI writing tools are incredibly beneficial for generating new ideas you might not have tried before. However, knowing how to use AI copywriting tools is essential to ensure the output aligns with your goals. Here’s how you can achieve this:

  • Choose a topic you are interested in talking about for your content. Without having a topic in mind, you will not be able to pinpoint what the AI needs to work on. If you are unsure where to start, conducting competitive research and analyzing their strategies can help you find a tangible direction to work in.
  • Once the topic is decided, proceed to provide guidelines to the tool that it needs to follow while it works on the content. Most AI tools may generate content with inadequate coherence and might call for extensive editing. Remember to be as detailed as possible to ensure the output is what you want. Creating a content outline can go a long way in ensuring that you are able to use these copywriting tools knowing your way around.
  • As the tool generates content pieces, make sure you are spending time reading through them to rectify any possible mistakes. Cross-checking for accuracy will always work in your favor if the tool has included stats or studies. If you are unhappy with the results, do not hesitate to revisit the shared guidelines, and regenerating content again can produce results that are close to your expectations.

Here’s how you can create guidelines to share with the AI copywriting tool:

  • Define an objective to work with, and the AI tool may end up generating content without any bounds if the objective is not clearly defined. Your goal for the content piece will be a defining factor for its format and information layout.
    • For instance, for an academic piece, the objective would be to convince your audience of a concept you are proposing.
    • In the case of marketing content, the objective will be to sell a product or a service.
    • Whereas, if you are telling a story, the content to be created should be more creative while offering value and entertainment to your target audience.
  • Once the objective is clear, focus on creating a main idea and supporting ideas that will be used to create content. This step is crucial as it ensures you add volume to your structure and give the AI tool the required ideas to work on. Notably, at this point, you do not have to provide everything in detail; instead, you see it more like painting a picture, where you first create an outline and then get into its details.
  • Include your research work in your format outline. A solid understanding of the topic and knowing what you want to convey will go a long way in ensuring your content is per your expectations and meets the intent. There’s also a chance that your outline will change based on your research.
  • Revise your outline to ensure a logical progression of information aligns with your objectives. There’s a chance you may want to make changes, add new ideas, or even remove ideas that seem stretched by the idea you were initially going ahead with. All these steps are part of the process to ensure your outline helps the AI tool generate desired results. Once you are satisfied with your outline, you can move to the next step, content creation.

5 Best AI Copywriting Tools

Now that you know how to create content using AI tools, we have handpicked the five best AI copywriting tools that you can start using right away.

1. Ad Creative

The AI-powered copywriting tool is an excellent choice if you are looking to create highly engaging and effective ad copies and lucrative designs. The tool is excellent for businesses (irrespective of size) to take advantage of its targeting feature, data analytics, and ad design templates. The tool makes it possible for brands to test more versions of ad copies to find a winning copy and generate more conversion-focused ad assets.

Pros of using Ad Creative:

  • The platform makes use of machine learning to write highly engaging and comprehensive ad copies.
  • The tool can seamlessly integrate with various ad platforms, including Google Ads, Meta Ads, and even Zapier, to ensure teams can create ad copies without any platform limitations.
  • The AI copywriter can produce banner and ad creatives for months in advance. The templates come in handy if you want to experiment with existing campaigns to find a breakthrough approach.
  • A single main account can host up to 25 users simultaneously, ensuring you can work with teams without switching between users.
  • The tool can be used by content as well as design teams alike, minimizing time spent on ideating or waiting for content.

Cons to know about:

  • There are customization limitations as the tool makes use of pre-designed templates. It can become challenging for businesses to make changes beyond a certain point.

Pricing:

  • A 10-day free trial is available.
  • Starter: $29/month with 10 credits and 1 brand, going up to $169/month for 100 credits and 2 brands.
  • Premium: $209/month with 100 credits, going up to $449/month for 500 credits and 20 brands.
  • Ultimate: $549/month with 500 credits, going up to $989 for 2000 credits and 20 brands.
  • Credits: Used to download the creative or banner generated on the AI tool.

Rating:

  • 4.3 out of 5 stars

2. AnyWord

The AI copywriting tool can be used to analyze the interests of the target demography and the potential engagement generated by the ad copies. The ad copies created can be used for advertising on multiple platforms, including Meta (Facebook and Instagram), Google, and X (formerly Twitter). The tool uses natural language processing to create compelling copies for email marketing and websites. The tool generates multiple copies for the same prompt, allowing marketers to compare variations and move forward with the best version.

Pros of using AnyWord:

  • The tool is straightforward to use and has a simple user interface.
  • The AI copywriter can provide multiple short-form content pieces within minutes while covering a wide spectrum of ideas.
  • The Predictive Performance Score helps gauge the effectiveness of the tool’s ad copies.
  • The ad copies generated can be tailored to engage and entice the target audience.
  • A target keyword library can be created within the tool to ensure the tool is generating content that smartly makes use of these keywords.

Cons to know about:

  • There are limitations on the integrations the tool can work with.

Pricing:

  • The pricing plans are either billed monthly or annually. A free 7-day trial is available for every plan.
  • The plan starts at $49/month ($39/month when billed yearly).
  • The data-driven plan starts at $99/month ($79/month when billed yearly).
  • The business plan starts at $499/month ($349/month when billed yearly).
  • Enterprise pricing plans are available for businesses that want to customize the range of services and features they want to avail themselves of.

Rating:

  • 4.8 stars out of 5.

3. Metricool

Metricool is a versatile management tool that makes it easy for marketers to create captivating content while monitoring their online presence, ranging from website, blog, social media channels, and ad campaigns. The tool continuously adds more features, making it convenient for marketers to create content that aligns with their target audience’s changing needs and demands.

Pros of using Metricool:

  • The tool offers content recommendations and hashtag suggestions based on current trending topics.
  • The hashtag tracking feature helps identify how the hashtags used in the content are performing.
  • The AI writing assistant can create highly engaging and conversion-driven content for social media.
  • The tool’s unified inbox feature allows brands to respond to messages, comments and mentions across multiple platforms.

Cons to know about:

  • There are limitations in the range of content creation suggestions and ideas the tool can generate.

Pricing:

  • The free plan is available for lifetime use.
  • The starter plan is $22/month ($18/month when billed yearly).
  • The annual plan is $54/month ($45/month when billed yearly).
  • The enterprise plan is $172/month ($139/month when billed yearly).

Rating:

  • 4.5 stars out of 5.

4. Copy AI

Copy AI makes smart use of natural language processing and deep learning framework to identify the intent of the input and generate resonating content pieces. The tool is available in 25 languages, making it easier for marketers to create content without worrying about getting the message across. The template library is expansive and offers the convenience of creating a plethora of content pieces while the basic foundation is ready.

Pros of using Copy AI:

  • It is an incredibly versatile tool that can be used to create long-form blog content pieces, e-commerce copy, social media content, and website copy.
  • The tool within its dashboard further offers a wide range of tools that can be used to create captions for specific platforms, subject lines for emails, and even meta tags for websites.
  • The user interface is simple, and the text editor ensures you can edit the generated content to your liking.
  • The endless templates can cater to a wide range of content requirements with a few clicks.
  • Copy AI supports AIDA and PAS formats, making it easier for marketers to create compelling content that can boost engagement.

Cons to know about:

  • Using the AI writing tool to generate long-form content can become hectic and challenging.

Pricing:

  • The free plan offers 2,000 words in chat and 200 bonus credits.
  • The pro plan is priced at $36/month with unlimited words in chat and 500 workflow credits per month.
  • The team plan is priced at $186/month with unlimited words in chat and 3,000 workflow credits per month.

Rating:

4.4 stars out of 5.

5. Copysmith

Copysmith is an AI-powered tool that is capable of generating a wide range of content pieces, from blog posts to social media copies. Aside from that, as the tool uses natural language processing, it is able to create ad copies that carry a higher chance of converting your leads. The tool can be integrated with multiple other apps and tools to streamline the content creation process.

Pros of using Copysmith:

  • It has an integrated plagiarism checker that helps check the content for uniqueness.
  • The interface is easy to use, and anyone can get started using the tool right away.
  • The tool can be used to brainstorm ideas and organize the content creation process for product descriptions, ad copies, and blog content.
  • The tool allows users to seamlessly collaborate and participate in creating custom templates that can be used for creating specific types of required content.
  • Copysmith can create high-converting ads for Google Ads, Meta Ads, Carousel Ads, and other content copy formats.

Cons to know about:

  • The tool has a challenging time creating long-form content pieces.

Pricing:

  • The basic plan starts at $19/month ($228 when billed yearly).
  • The pro plan starts at $49/month ($490 when billed yearly).
  • The enterprise plans are customized depending on individual business needs.

Rating:
4.3 stars out of 5.

Challenges and Ethical Considerations in AI Copywriting

While AI copywriting tools are a great way to speed up the content production, testing, and ideating process, is their use free from ethical concerns? Here are some challenges and ethical considerations to keep in mind when it comes to using AI copywriting tools:

1. Inaccuracy in facts and information

Even though AI scrapes through the internet to find information related to a topic, there are still chances that the information the tool generates might not be accurate. It is vital to cross-check facts, statistical data, and studies that the tool mentions in its output. Publishing content without fact-checking can jeopardize the brand’s reputation.

2. Plagiarism concerns

As the AI copywriting tools put together information, there’s a chance that it may use the same sentence(s) as mentioned in the original source. Google and other search engines frown upon such content and have strict policies that can cause pressing issues for websites with plagiarized content. AI is meant to assist humans by speeding up the process. It is always advised to run AI-generated content using plagiarism-checking tools to ensure your content is unique.

3. Misleading information

Upon reading, everything written by AI will seem to make sense. However, upon closer inspection, you will be able to find that some pieces of information are misleading. This happens because the available data sets aren’t adequate to train AI. There’s also a chance that instructions were unclear enough and AI merely attempted to provide information that it could predict. However, AI can process information much faster than humans, making it possible to eliminate the occurrences of misinformation by providing appropriate inputs and fact-checking the outcome content created by AI.

4. Privacy concerns

Data and information management becomes crucial if your business has started using AI to create content. You wouldn’t want sensitive information to be used by AI for content generation purposes. If you are planning to automate client work using AI, it is highly recommended to create strict guidelines and streamline processes to ensure just the right amount of information is being shared with AI tools. It is also necessary to constantly monitor the output to ensure privacy.

5. Biases in information

AI tools possess infinite capabilities to analyze massive amounts of data and identify patterns that may lead to the standardization of a particular group. This can unintentionally lead to the algorithm creating content that might not sit well with a specific group. This can be harmful in the long run if not detected and corrected in time. It is advised to check the data sets being used frequently and eliminate any information pieces that can trigger such biased outputs.

Future Trends in AI Copywriting

AI is constantly evolving to add more features to its existing functionality. This makes it possible for AI copywriting tools to create more coherent content that fits current market trends and customer demands. While these tools are excellent assistants for copywriters, conducting frequent quality assurance testing of the content these tools produce is still essential.

Copywriting is concerned with understanding human psychology and conveying a message with persuasive writing. Depending on AI tools completely to generate copies that align with audience interests and are high-converting can be difficult initially.

Still, with proper training and continuous prompt testing, you will eventually find what works best for your requirements.

Entirely depending on AI copywriting tools may seem like a shining new opportunity but with the tangles and complexities involved, aiming to create a balance between human efforts and AI advancements is vital. It can be the key to creating copies that resonate with your target audience and convert your leads into paying customers with minimal effort.

3 Mistakes To Avoid When Using AI Copywriting Tools

1. Relying too heavily on them for content

AI copywriting tools take away the stress of brainstorming ideas and can generate content in seconds. Due to this, there’s a chance that you may become overly dependent on these tools to generate content pieces. It is always essential to check the output for any grammar mistakes, factual inconsistencies, or logical flaws.

2. Using a tool that doesn’t align with your needs

Every tool has a different personality and has been created to assist with a specific type of content generation. For instance, a tool specializing in writing content for social media might not be able to create blog content. It is always best to understand what the tool offers and whether the services align with your needs.

3. Not providing a detailed input

Your output will be as good as the input, so ensure that you are researching the type of content the tool needs to generate, the tone, the extent of expertise, and the target audience. Without clearly outlining your requirements, the AI tool will generate repetitive and inconsistent content.

Bottomline

AI copywriting tools are incredibly powerful and versatile. These tools can be used to create a wide range of content, including social media posts, website and landing page content, and even compelling, hard-to-dodge emails.

However, as much as these tools offer the convenience of generating content from scratch, you mustn’t rely completely on them to get the job done. AI tools often filter information available on the internet and come up with their own version, leaving room for inaccurate data, plagiarism, and biases in information to stem.

Due to this, it becomes vital to conduct thorough fact-checking and have robust quality control parameters in check to ensure the content pieces that are finally getting published are factually correct and are per your brand’s tone.

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