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10 Best AI Tools for Social Media Management

These AI tools for social media management take the worry and hassle out of analyzing data, generating ideas, and creating content that hits the sweet spot to increase brand awareness and following.

Home / Blogs / 10 Best AI Tools for Social Media Management
Raghav Tayal

Head Of Operations - Digital Web Solutions

April 21, 2024

Over the years, social media platforms have transitioned from networking channels to business tools, allowing companies to connect with their target audience directly and keep them engaged. Due to this, it has become crucial for businesses to consistently create value-driven, relatable, and engaging content pieces to gain traction from their consumer base.

While many brands succeed in achieving this, sometimes you may need help finding topics of interest or brainstorming ideas that keep the momentum going. That’s where AI social media tools can be a game changer. These tools are incredibly versatile and can be used to create and manage content for various social media platforms. Here’s everything you need to know about AI tools and their use in making a brand shine on social media:

Evolution of AI in Social Media

AI has been an integral part of social media platforms. The technology is being used to detect faces in a picture and allow users to tag people, preventing data theft, recommendation engines that would help people find content that interests them, and content testing and optimization. When ChatGPT rolled out, it stirred AI into being used for content generation, allowing brands to create bulk content assets in minimal time.

Importance of AI in Social Media Management

  • AI-fueled social media analytics tools can assess monumental amounts of data from interactions on social media, demographics, and preferences. Such analysis can help in finding hidden data and patterns that can be used to create personalized content.
  • Chatbots backed with AI can assist your target audience by answering their questions (any time of the day), providing information on products or services, offering quick fixes to problems, and, if needed, making contact information accessible.
  • AI can be used to find influencers who can help grow brand awareness by advertising or advocating for your brand on their social media channels. Working with influencers who align with your niche is crucial as it will ensure your products or services are getting advertised to an already interested audience.
  • AI social media tools can be used to conduct sentiment analysis. As these tools use natural language processing (NLP) techniques for their functioning, they can be used to determine the emotions of your target audience behind their response. Doing so will enhance your understanding of how your target audience perceives your brand and ways you can change the narrative in your favor.

4 Benefits of Using AI in Social Media Management

1. Improved Customer Engagement

AI tools help create content that aligns with the needs and wants of your target audience. As a result, your target audience is more likely to interact with your content, increasing brand engagement. Aside from these, AI social media management tools can be used to create customer service templates that can be used to provide high-quality and satisfactory customer service while also making your brand approachable. Moreover, using artificial intelligence to enhance customer engagement will allow your customers to find solutions for their problems independently, allowing them to explore more about your products or services. It is an aspect that often goes overlooked.

2. Enhanced Data Analysis

AI algorithms are capable of providing advanced social media analytics along with insights that can be leveraged to improve marketing campaigns. Additionally, AI-powered tools approach data analytics with a more innovative approach as they segment the audience on social media platforms into multiple groups depending on user interest. By doing so, AI tools can offer content recommendations that are relevant, audience-centric, and conversion-oriented.

3. Time Efficiency

AI social media management tools can be beneficial in keeping your brand consistent and present on social media platforms. These tools can be used to assist beyond creating content. They can be utilized for scheduling posts, finding hashtags and topics, and generating captions according to brand tone. Otherwise, These activities are time-consuming, and by merely getting assistance from AI tools, you can hit the sweet spot without spending endless hours.

4. Personalized Content Creation

AI tools can analyze large amounts of data that can help discover valuable insights about your target audience. These insights include user behavior, social media trends, changing preferences, and the nature of content they are excited to engage with. This understanding can be leveraged to create content that is more likely to gain traction and reach your target audience. Personalized content makes your audience feel heard and more likely to engage with your brand.

10 Best AI-Powered Social Media Management Tools

Now that we know how AI can be helpful in social media content creation and management, let’s look at the tools that you can consider using:

1. FeedHive

FeedHive is an incredibly powerful AI tool that can be used to create content, analyze massive chunks of data, and schedule content. The tool offers the benefit of platform-based adjustments to ensure your content is getting maximum reach and engagement regardless of the social media channels you are using.

Pros of using the tool:

  • Intuitive AI social media post generator, ensuring you have multiple content assets ready to be posted.
  • It has a social media for business analytics feature that enables users to track their content performance.
  • The tool allows an approval workflow system where multiple users can collaborate to work on a project.

Cons to know about:

  • A 7-day free trial is available. The tool is relatively new and is constantly adding more features. It can be challenging for businesses that have a spectrum of needs.

Pricing:

  • Paid plans are billed on a monthly and annual basis. The starter plans start from $15/month (billed $180 annually) and goes up to $239/month (billed $2.868 annually).

2. Hootsuite

Hootsuite is a highly regarded and amongst the oldest crop of social media management tools. It offers many features for simply working and managing social media channels. The tool can be used to manage multiple accounts. Hootsuite’s OwlyWriter AI can write winning copies for social media platforms that strike a chord with any target audience, regardless of the social media channel.

Pros of using the tool:

  • The tool allows scheduling on multiple profiles, making it an excellent tool for businesses that want to manage multiple accounts under one roof.
  • The tool can easily integrate with Canva, allowing teams to schedule the post right after visual content has been created.
  • Posts can be scheduled and published directly from the tool’s dashboard.

Cons to know about:

  • The tool does not have an integration option with Google Business Profile.

Pricing:

  • A 30-day free trial is available. The professional plan starts at $99/month, whereas the team plan starts at $249/month. An enterprise plan is available.

3. Sprout Social

Sprout Social has AI ‘infused’ into their current social media management system, allowing users to experience the tool’s automation capabilities further. The tool can seamlessly integrate with X (formerly Twitter), Meta (Facebook pages and Instagram business accounts included), YouTube, and LinkedIn seamlessly. The tools can also connect with Tripadvisor, Glassdoor, and Google Analytics accounts.

Pros of using the tool:

  • AI-generated canned responses can be used to ensure you engage with your customers when they contact you directly through direct messages.
  • The analytics feature ensures you can keep track of your campaign performance and understand any changes in user behavior.
  • Create highly personalized and intent-specific messages that align with your organization’s brand voice and selling points.

Cons to know about:

  • Specific scheduling and analytical reporting-related features are currently missing.

Pricing:

  • A 30-day free trial is available. The paid plans start from $199 per seat/month and go up to $399 per seat/month. Enterprise plans are available if your needs are unique and not covered by other plans.

4. Buffer

Buffer’s AI assistant can generate highly engaging and creative content for major social media channels. The tool can also be used to repurpose content, a feature that comes in handy when you have high-value content assets that have received low traction in the past.

Pros of using the tool:

  • The tool can personalize ideas to match your audience’s needs and interests.
  • The in-depth analytics help identify how your content is performing, areas needing improvement, and strengths that can be leveraged to build future content libraries.
  • The post-scheduling feature is incredibly flexible, allowing you to schedule posts for any time of the day. Advance posting on all your social channels ensures your brand shows up consistently.

Cons to know about:

  • Large enterprises may find some features missing or falling short to meet their constantly growing needs.

Pricing:

  • A free plan is available for this tool. Paid plans start as low as $6/month for one channel (additional channels can be added for $6). The most diverse plan costs are $120/month for ten channels (additional channels can be added for $6). Users can opt for billing on a monthly or annual basis.

5. Flick

Flick’s AI social media tool comes in handy if you want to overcome writer’s block and generate social media copies that enhance your online presence and marketing efforts. The tool can generate a wide range of original content pieces to align with your target audience’s interests.

Pros of using the tool:

  • Flick AI social marketing assistant can strategically repurpose old content into new, captivating social media content.
  • The intuitive nature of the tool helps bring together all your ideas, plans, and desired results from your social media content strategy into reality.
  • The tool can easily integrate with a wide range of social media channels to ensure smooth and timely content posting.

Cons to know about:

  • The tool may have some limitations in terms of the key features it offers.

Pricing:

  • Three paid plans are available, from solo at £11/month, billed yearly, to the agency plan at £55/month, billed annually. The tool comes with a 7-day free trial.

6. ContentStudio

ContentStudio was initially a social media post scheduler tool that transitioned into becoming a versatile tool famous for its social media analytics, content curation, AI caption writing, and automation features. The tool also uses data to help create content that resonates with your new and potential audience.

Pros of using the tool:

  • Aside from scheduling posts on your social media channels, ContentStudio can monitor comprehensive data to draw insights about your post’s performance, audience behavior, and potential for leverage.
  • The reports can be sent as PDFs to up to 25 people with a few clicks. These reports can be customized to reflect your brand (which is essential if you are sending these reports to your clients).
  • Apart from generating content and reports, the tool can be used to create and share AI-generated images on social channels.

Cons to know about:

  • The tool can pose learning complexities to people using AI social media tools.

Pricing:

  • The paid plans are from $25/month to $299/month, depending on the features your business will need. The tool comes with a 14-day trial period.

7. Vista Social

An efficient social media tool that can be used to ideate and create content to enhance audience engagement. The tool offers the convenience of customizing content based on the platform you are planning to post content on. Additionally, the simple-to-use UI further makes the process of creating content hassle-free. You can use Vista Social to schedule posts as well.

Pros of using the tool:

  • The tool offers robust collaboration features that allow teams to work together and create engaging and relevant content.
  • Based on the prompts shared, the AI tool can skillfully create social media posts, ranging from captions to hooks.
  • The captions generated by the tool are popular amongst users. An additional feature that can be used to adjust the tone and format to one’s preference is the icing on the cake.

Cons to know about:

  • The hashtag suggestions are limited, so you will have to rely on other tools.

Pricing:

  • A free version is available with a limited profile management feature. The paid plans start from $39/month and go up to $379/month.

8. Predis.ai

The tool always has incredible suggestions that can significantly improve the quality of the content you are writing. The AI uses natural language processing and machine learning to analyze text and its ability to engage with your existing and potential customers. Predis.ai also recommends hashtags depending on your topic to expand the reach of your social media posts.

Pros of using the tool:

  • It has a wide range of pre-made templates that can be used as the base for creating different types of social media content.
  • The tool can also be used for its AI-generated images feature, which saves time and removes the stress of creating engaging visual content.
  • The tool helps in generating outlines to be used when writing ad copies, ensuring you have control over the nature and effectiveness of the content being generated.

Cons to know about:

  • Auto post scheduling and posting feature is not available yet. It needs to be taken care of manually.

Pricing:

  • A free plan with limited features is available. The paid plans start from $32/month and go up to $249/month. You can pay annually for a 17% discount on all plans.

9. Publer

If you are in search of a tool that can help you manage content publishing on platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress, then Publer is the way to go. The tool offers the convenience of adding watermarks on your creatives and videos to prevent unauthorized use.

Pros of using the tool:

  • Posts can be scheduled on predefined time slots and tags, along with the feature of link shortening to ensure you are presenting your content engagingly and attractively.
  • You can schedule posts in bulk and even repurpose old content using the AI tool.
  • For team collaborations, role-based permissions can be granted, ensuring only authorized people have access to the content.

Cons to know about:

  • There’s no concrete analytics feature present on the tool, making it challenging to keep track of how your content is performing.

Pricing:

  • A free plan with limited features is available. The paid plans start from $12/month and go up to $21/month. You can avail yourself of a two-month free subscription by paying annually.

10. SocialBee

This intuitive AI social media tool makes it possible (and incredibly hassle-free) to create content assets quickly. SocialBee can be used to create compelling content for all your social media channels, be it carousel post content or catchy captions that make people stop scrolling and keep reading.

Pros of using the tool:

  • Analytics and data on audiences are available to ensure you are constantly working to understand your audience and create content that makes them feel satisfied and valued.
  • Facilitate seamless integrations with Canva, Unsplash, GIPHY, URL shorteners, and more.
  • Create bulk or individual post schedules to ensure all your posts are going out on time. The dashboard is easy to use for any team.

Cons to know about:

  • Social inbox and social listening are two key features that are currently not available on the tool.

Pricing:

  • The tool offers a free version with limited features. The paid plans start from $29/month and go up to $99/month. If you choose to pay for the annual subscription, you can save an overall 16% on the original price.

The Bottomline

AI-powered social media tools are an asset for any business, regardless of their size. These tools are empowered with natural language processing and machine learning methodologies, enabling them to understand and recreate content that aligns with your potential audience’s needs and wants. These tools can also assist with brainstorming, identifying hidden consumer behaviors, and maintaining consistency online. Aside from creating and publishing content, these tools can also help with making quick, human-like responses, ascertaining your customers are always responded to promptly for a better customer service experience. Whether it’s social media scheduling or getting a step closer to being a top choice for your target customers, AI in social media platforms can surely bring roof-shattering results.

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