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10 Best Artificial Intelligence (AI) Writing Tools

These AI writing tools have enabled brands to generate high-quality content pieces for any channel swiftly. The content grabs users’ attention, resonates, and converts them into lifelong customers.

Home / Blogs / 10 Best Artificial Intelligence (AI) Writing Tools
Raghav Tayal

Head Of Operations - Digital Web Solutions

April 9, 2024

The presence and use of generative artificial intelligence have become more prominent and mainstream ever since ChatGPT and Gemini (formerly Bard by Google) became a rage, and almost everyone was using them. These tools significantly established how AI can be used to create content that aligns with your target audience’s needs and create an endless content reservoir. Here’s everything you need to know about AI writing tools and the best ones to work with:

Definition of AI Writing Software

Generative artificial intelligence uses machine learning to understand and learn instructions and data that can be used to perform tasks without the assistance of human intelligence at every step. Content writing AI tools work on the same principle with a prime focus on creating content pieces like blog posts, articles, author introductions, and more.

AI content generator tools can produce a wide range of content pieces depending on the instructions and prompts given. Due to this, the content generated is relevant and informative and focuses on solving a problem your target audience could be facing. Additionally, as the AI tools scan the information available on the internet, the overall content piece generated can be used after minor fact-checking and editing.

Evolution of AI in Writing

Even if we realize it now, AI has been prominent in many industries. For instance, AI creative writing assistance has been available on PCs and used since the 1980s. They later evolved to take the form of formidable tools that are currently used to create content pieces. Tools like Grammarly have been helping people write their best pieces by providing adequate grammar and writing suggestions. Nowadays, generative AI writers are actively used to produce content assets, including social media posts, email templates, blogs, and even marketing content pieces. Today, AI content writing assistants and tools are being extensively used to generate content that resonates with target audiences and can yield fruitful results.

5 Benefits of Using AI Writing Software

Here are some reasons to use AI writing tools that every marketer can leverage to their advantage:

1. Saves time and efforts

AI writing software can be used to create high-quality content pieces by providing clear and actionable instructions. This speeds up the process and makes it possible to have a wide range of content pieces developed and ready for publishing once they have been checked for facts and accuracy. Due to this, it becomes easier for businesses to produce content consistently and have a streamlined publishing process.

2. Creates targeted content

Human writers take time to process information, research ideas, and start the content writing process. However, in the case of AI writers, the content is generated after the tool has analyzed multiple pages on the Internet. Due to this, the content is information-rich and aligns with what your target audience is looking for.

3. Increases productivity

AI writing tools can generate content in bulk, making it easier for businesses to spend the rest of the time working on other aspects of reaching and converting their leads into customers. Aside from that, the time saved can be devoted to creating a new range of future-ready services or products.

4. Can boost SEO efforts

When using an AI content generation tool, the content is generated to match a certain keyword intent. When the keyword intent is met, there’s a higher chance for the content to rank on search engines. AI writing assistants can automate the entire writing process or in parts to leverage the benefits of human thinking and AI’s convenience.

5. Wider perspective

AI tools gather information from various sources available on the internet. It always leaves room for information to come through that you might not have thought about. This aspect comes in handy when planning to outrank your competitors and looking for newer and more relatable ideas to entice their target audience.

10 Best AI Writing Tools

Now that you know how powerful AI tools can be for generating high-quality content that attracts your audience, here are the top ten AI writing tools to streamline your content writing process:

1. Copymatic

A highly skilled and versatile copywriting software that can generate a plethora of content pieces within minutes. The AI tool aims to help marketers maximize their potential by producing blog posts, social media content, and even email marketing templates that can be customized in 109 international languages.

Pros of using Copymatic:

  • The AI tool promises to write highly converting copies for advertising and content marketing campaigns.
  • The tool is capable of generating conversational content that captures attention and can strike the right chord with its target audience.
  • The generated content is often free from any clumsy sentences or grammatical errors that can negatively impact your brand’s reputation.
  • The tool can translate content into 100+ languages to guarantee you can engage with your international audience base.
  • The tool can generate a plethora of content formats for a single product or service.

Cons to look for:

  • There can sometimes be discrepancies in the generated information, making it important to fact-check before publishing the content.
  • The tool may have compatibility issues with certain browsers or devices.


Free version available: Yes

Starting Price: $29/month and goes up to $49/month

Trial period: 30 days

2. Copysmith

This versatile AI writing tool can be used to create different formats of content, including long-form content blogs, ad copies, web copy, and marketing content that can be used to attract and nurture one’s target audience. The tool offers helpful integrations with the plagiarism tool that can assist in ensuring that your content is top-notch quality and original.

Pros of using Copysmith:

  • The tool can be used to generate high-quality marketing content that can attract and nurture leads from your target source.
  • The tool can be used to ideate marketing strategies and develop unique and niche-relevant content ideas.
  • The tool is excellent if your business is eCommerce-based and is looking to make the most of content marketing.

Cons to look for:

  • The tool can be tricky to use initially. Sometimes, the tool can generate content that will need human editing to make it more brand-oriented.


  • The starter plan is at $228 per year.
  • The pro plan is at $490 per year (billed annually)
  • Enterprise plans are available.
  • Copysmith offers a 30-day money-back guarantee.


INK AI is highly useful for small businesses that are trying to stay ahead of the time and consistently produce content. It is an incredibly versatile AI tool that ensures you are able to streamline your publishing process.

Pros of using INK AI:

  • The AI tool can be used for image generation and content creation.
  • The tool can generate marketing content, including email campaigns, ad campaigns, social media, or blog posts.
  • Keywords can be seamlessly added to the tool to generate high-quality content pieces.
  • The keyword research feature makes it possible to develop in-depth insights about your competitor’s strategy.

Cons to know about:

  • The offline version of the tool is not available. You must have a solid internet connection at all times to use and access the features of the tool.


  • The professional plan is priced at $49 per month
  • Enterprise plan is priced at $119 per month
  • The tool offers a free 5-day trial – no credit card required

4. Lex AI

Lex.page made waves when it worked similarly to Google Docs but was empowered by artificial intelligence. The tool offers incredible assistance and convenience for marketers and writers who are looking to create content that hits the sweet spot with their target audience every time.

Pros of using Lex AI:

  • The tool gives practical sentence competitions when ‘+++’ is added to the end of a sentence.
  • The Ask Lex feature makes it possible to find information that will be used in the content piece without having to switch between tabs continuously.
  • Users can leave a simple comment or remark for Lex to start working on while making it possible to compare what you have written and what Lex has.

Cons to know about:

  • Exporting the document can become tricky initially. Additionally, you may need to have a solid internet connection at all times while using the tool.


  • Free 14-day trial period
  • Other plans start from $9.76 per month to up to $541 per month, depending on the pricing plan you have opted for.

5. Writesonic

The AI writer offers a wide range of writing features that can be generated in a few clicks. The tool provides options for titles, a blog intro, and an outline based on which the content will be produced.

Pros of using Writesonic:

  • The user interface is easy and can be used by anyone using AI writer for the first time.
  • Minimal inputs are required for content to be generated.
  • The output quality can be customized to match the intent you are aiming to target.

Cons to know about:

  • Templates for short-form content are not very robust, and you may spend more time editing them.


  • Pricing plans start from $15 and go up to $30 when billed annually. You can save more by opting for their annual subscription.

6. Koala AI

The AI writer makes use of advanced natural language processing algorithms to generate high-quality content. The tool can be used to create blog posts, social media posts, and other types of content.

Pros of using Koala AI:

  • The tool uses natural language processing (NLP) and machine learning algorithms to understand the input context and generate more relatable and human-like content.
  • The tool can be used to create grammatically correct and coherent content pieces.

Cons to know about:

  • There are not too many customization options available.


  • Pricing plans start from $9/month and go up to $49/month.

7. Jasper AI

It is designed to understand the requirements being shared and can generate content that aligns with the input. The AI writer can produce various content pieces, including blogs, social media posts, SEO titles, meta descriptions, and email marketing templates.

Pros of using Jasper AI:

  • Content can be produced based on the general idea of the output you want the tool to generate.
  • The tool has a plethora of templates that can be used to generate content pieces.
  • The AI writer is incredibly helpful if your business aims to create bulk content.

Cons to know about:

  • Fact-checking will be required to ensure the generated content is accurate.


  • The paid plans start from $25/month and go up to $59/month.

8. AutoBlogging AI Writer

The tool can generate SEO-optimized content within minutes that can be used to establish brand authority in the industry. AutoBlogging can also seamlessly integrate with CMS platforms to streamline content management.

Pros of using AutoBlogging:

  • The AI writer can generate customized content by using its cutting-edge NLP technology.
  • AutoBlogging can tactfully identify sentiments and emotions to adapt to the writing style without requiring multiple edits.

Cons to know about:

  • The prompts must be accurate to ensure the tool is not generating bulk content that cannot be salvaged for marketing purposes.


  • These are three pricing plans available, starting with $49/month for 60 credits, $99/month for 150 credits, and $249/month for 500 credits. The credits can be used to generate articles in Quick, Pro, or Reviews mode.

9. NeuronWriter

NeuronWriter is an AI writing tool that can be used for SEO and content optimization purposes. The tool is designed to help businesses create a wide range of content pieces that can be optimized to achieve a higher ranking on SERP. The tool is designed to create compelling web content pieces, blogs, and landing pages.

Pros of using NeuronWriter:

  • The tool offers internal link suggestions that can be used to create a strong backlinking profile.
  • NeuronWriter can be used for Google SERP analysis & competitor research as well to help create skyscraper content pieces.

Cons to know about:

  • The tool is exclusively meant to be used for website content, limiting its uses significantly.


  • The paid plans start from $23 per month and go up to $69 per month. To save on your subscription plan, consider annual billing over monthly billing cycles.

10. ZimmWriter

The AI writer uses advanced natural language processing algorithms to create SEO-friendly content and strikes the chords with the target audience. ZimmWriter saves hours that would otherwise be spent on manually creating content.

Pros of using ZimmWriter:

  • The tool can be used to create content that aligns with brand voice customization options, as well as flexible pricing plans to cater to various user needs.
  • The collaborative feature makes it possible for multiple teams to work together on content projects.

Cons to know about:

  • The user interface can be challenging to get accustomed to in the beginning. Customizations also have limitations at some levels of content generation.


  • The pair plans start from $25/month and go up to $500, with no limits to words or articles that can be generated.

Use Cases of AI Writing Software

1. Content Creation for Blogs and Websites

AI tools can be extensively used to produce many blogs and website content that align with current trends. These pieces are generated from an SEO-friendly point of view, enabling them to rank higher on SERPs.

2. Social Media Posts and Ad Copy Generation

Writers often hit a roadblock when writing coherent, witty, scalable social media posts and ad copies. AI writers can be incredibly helpful as they can introduce newer ideas, broaden concept coverage, and create multiple posts simultaneously.

3. Email Marketing Campaigns

Emails are crucial for attracting and converting leads into high-paying customers. AI writing tools can help create compelling email sequences to inform, nurture, and convert your potential customers. AI tools can also help write crisp and highly engaging subject lines to entice potential customers into opening the mail.

4. Academic Writing Assistance

If your business deals in the academic industry, generating high-quality content in less time will be a massive boost to your business. AI writers can generate content using natural language processing that can be customized to meet specific requirements.

5. SEO Content Optimization

By using machine learning algorithms, AI tools can analyze a wide range of data sets and information to create up-to-date content that aligns with current trends and market dynamics. AI tools can be used to analyze competitors’ content framework, create content around a robust keyword strategy, and leverage missed opportunities.


AI writing tools are revolutionizing how technology is being used to generate high-quality content. These tools can be used to write various content pieces, including blogs, website copies, social media posts, and ad copies. The biggest benefit of using these tools is their diversity in the ideas and content pieces they generate, along with their ability to source new content concepts that your competitors might not be leveraging yet. Moreover, these AI writing tools can save time while ensuring you have an eternal content reservoir at your disposal.

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