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Best Google Analytics Alternatives [Free + Paid]

In the world where Google Analytics is dominating its field, navigate beyond that and discover diverse options, compare metrics, and choose the best fit for insights and data-driven decisions.

Home / Blogs / 13 Best Google Analytics Alternatives [Free + Paid]
Raghav Tayal

Head Of Operations - Digital Web Solutions

January 22, 2024

Google Analytics has undoubtedly become one of the most popular tools among data enthusiasts. If you have ever been into website analytics, you have probably used this tool at least once. It’s the go-to tool for tracking your digital footprint. But what if we tell you there are many other options, like Google Analytics, that you can explore?

If you are looking for some alternatives or just curious about what else is out there in the analytics market, then this guide is for you. We have curated a list of the best Google Analytics alternatives, both free and paid, to help you with the insights and numbers. Whether you are a small business owner, a startup dreamer, or just someone who likes to keep tabs on their blog traffic, this guide has something to offer everyone.

Why Consider an Alternative to Google Analytics?

Although Google is the OG of web analytics, there are various reasons why you should consider an alternative to Google Analytics. A few reasons you might want to consider are:

  • Data Privacy: While data privacy is very important for any website, you might feel uneasy about Google’s data collection practices. Google might use the data you share for their re-marketing purpose. They use it to create profiles for their own advertising. This can tarnish your reputation, and customers can lose faith in your commitment to privacy. A study shows that 71% of people can leave a company that mishandles their sensitive data. If you are someone who values privacy, then you should consider an alternative analytical tool to protect your data. 
  • Multiple Unique Features: Google mostly has one familiar store, while alternative analytical tools often come with unique features that deliver results according to specific needs. From roadmaps to real-time data tracking, these alternatives might just be the ones you are looking for. 
  • High-Speed Performance: Some alternative tools deliver speedier insights than Google Analytics, ensuring you are not stuck waiting for your data to load. 
  • Annoying Cookie Consent Banners: Have you ever been annoyed by those pesky cookie banners that pop up on your screen? Using Google Analytics means you are obliged to have one. These cookies consent screens might be turning away more visitors than you think. Imagine a scenario where 5-10% of your audience makes a swift exit just because they caught a glimpse of that banner. It makes the distraction level high. 
  • The True Cost of “Free”: Google Analytics might be free at first glance, but what about the hidden costs? These hidden costs include the time you spend figuring out the configurations, and the additional costs for features like Heatmaps from external sources might just make you question the true expense. With alternatives, you can enjoy pricing models that are more tailored to your budget and usage patterns. 

Is Google Analytics GDPR Compliant?

Even though most people consider Google Analytics to be the powerhouse of digital analytics, it doesn’t automatically get the GDPR gold star. 

When you introduce Google Analytics to your website, it starts tracking user activity and collecting data through cookies and clicks. This data includes information about the pages visited and the navigation across websites. 

Now, GDPR prioritizes personal data protection. Even if Google Analytics doesn’t get your name and address, it still collects what GDPR labels as Personally Identifiable Information (PII). This includes things like ClientID, UserID, and IP Address; all these are kept and maintained by GA. 

Since you are sharing your visitor’s PII with a third party, in this case, it is Google Analytics; GDPR says you need to make this information public and give your visitors the option to say “yes” or “no” to the data collection and processing. 

Is There Anything Better than Google Analytics?

Well, it’s not about being “better.” but about finding what suits you. Different tools have different perks. Maybe you want more simplicity, or perhaps you are looking for extra features. We are here to uncover some alternatives that might just be the perfect analytics tool for you. 

13 Google Analytics Alternatives

Here are 13 alternative analytics tools that can help you get insights and other metrics on your websites and help you make better decisions. 


Matomo is an open-source analytics tool that can compete with Google Analytics. It has similar features like real-time analytics, customizable dashboards, and detailed reports. 


  • Matomo prioritizes user privacy. With the increasing importance of data protection, this tool ensures that your analytics game remains on point while respecting user confidentiality.
  • You can customize your analytics dashboard to fit your unique needs and focus on the metrics that matter most to your business. 
  • This alternative Google Analytics tool delivers real-time insights so you can stay on top of what’s happening on your website at any given moment. 
  • No hidden fees or sudden price hikes. This alternative to Google Analytics is transparent about its pricing and keeps your budget intact. 

Pricing Options

  • Matomo’s self-hosted version is free to use, perfect for small businesses, freelancers, or budget-conscious professionals. 
  • If managing hosting isn’t your cup of tea, Matomo offers cloud hosting plans starting at $19/month. These plans come with additional perks and support to make your analytics journey even smoother. 

2. Piwik PRO

Piwik PRO is Matomo’s commercialized sibling. It provides enterprise-level support and the seamless integration of customer data platforms. It also has its very own integrated privacy consent manager. 


  • Piwik has got your back with top-notch enterprise-level support so you don’t feel lost in the digital sea. 
  • With Piwik Pro’s integrated customer data platform, you can quickly get insights into user behavior and make data-driven decisions. 
  • With the rise of data privacy concerns, this tool takes the lead with its integrated privacy consent manager. Your user’s privacy is a priority, and Piwik PRO helps you navigate the analytics ethically.            

Pricing Options

  • Piwik PRO offers a free plan, perfect for those starting from scratch or trying to get an idea about the tool. 
  • It also offers different paid plans packed with features to cater to your needs. If you are a growing business or an analytics professional, this plan is for you. 

3. Clicky

Clicky is a real-time analytics tool that keeps track of your website visitor’s every move. This user-friendly platform tracks and records user actions with precise details. 


  • With Clicky, you can monitor, analyze, and react to your traffic in real-time, so you are always in the know about what’s happening on your website at this very moment.
  • This tool has a user-friendly interface that makes it easy for beginners and experienced users to navigate through the analytics.
  • It provides in-depth details about your visitors, their preferences, and how they engage with your content. 
  • Clicky lets you track your website’s performance on both desktop and mobile platforms. 
  • It also offers Heatmaps and session recordings so that you can see how your users interact with your content.

Pricing Options

  • Clicky has a free plan for those who are starting their analytics journey. 
  • It offers four different premium options, starting from $9.99, each with numerous advanced features. Whether you are a small business or a digital giant, Clicky’s got a plan that fits everyone. 

4. Heap

Heap is the maestro in analytics, perfect for online products. This tool provides proactive analytics on users’ journeys on your website. You can get insights on user interaction, clicks, and scrolls to identify areas of improvement and make better decisions.


  • Heap lets you track every click, form submission, and interaction, which allows you to create a detailed map of user behavior. 
  • Heap’s no-code approach means you don’t need to be a technical expert to gather valuable data. Simply set it up and get the insights you need. 
  • It allows you to trace individual user journeys so you can get a personalized look. 
  • This tool also simplifies the A/B testing, helping you refine and optimize your strategy with confidence. 

Pricing Options

  • Heap’s free plan gives you a taste of its capabilities, which are perfect for small businesses and personal projects. 
  • It also offers custom plans tailored to your specific needs. As your needs grow, you can check out these options for better insights. 

5. Clarity from Microsoft

Clarity from Microsoft focuses on user interactions on your website that Google Analytics might be missing out on. This tool zooms in on how users engage with your website and offers valuable insights into users’ purchase behavior, etc.


  • Clarity goes beyond basics and shows you what pages people visit and how they engage. 
  • Its heatmaps reveal the hotspots where users are more active so that you can optimize your website with precision. 
  • It provides valuable insights without compromising user privacy. 

Pricing Options

Clarity won’t cost you anything; it’s absolutely free. So, if you are a budget-savvy startup or a freelance digital marketer, you can use Clarity to get meaningful insights without breaking the bank.

6. Woopra

Woopra is another Google Analytics alternative that shares insights based on people, journeys, trends, and retention. It provides real-time analytics and data tracking on usage through your website and apps. 


  • Woopra provides real-time insights into your website’s performance to keep you in the loop. 
  • It tracks individual customer journeys to help you tailor your strategies for a personalized user experience. 
  • You can easily integrate Woopra with various platforms. This means you can connect the dots across your digital ecosystem and create a holistic view of your online presence. 
  • Woopra analyzes user behavior and provides valuable insights into the “why” behind every click. 

Pricing Options

  • Its free plan is ideal for those just starting or on a budget. You get all the essential features to get going. 
  • The professional plan unlocks advanced analytics and features for a more robust digital strategy at $999/month.
  • The enterprise plan is specifically designed for larger businesses with complex needs. It provides a comprehensive suite of analytics tools and personalized support. 

7. Countly

Countly is a GDPR-friendly alternative to Google Analytics. It offers insights without compromising user data integrity. This tool takes the analytics game up with its real-time analysis capabilities across websites and apps. With its unique user ID feature, it can track the same user across multiple browsers and devices. 


  • With its real-time insights, it lets you see what’s happening on your digital platforms at that very time. 
  • It has a segmentation feature that allows you to tailor your analytics to specific user groups. 
  • Countly is an open-source platform, so you get the flexibility to tweak and tailor it to your unique needs.   
  • You can analyze the performance of your application and identify areas for improvement and optimization.            

Pricing Options

  • Its flex plan is absolutely free for those looking to explore the basics.
  • But if you are looking for advanced features and ultimate data collection, then go for their custom enterprise plan. 

8. Smartlook

This tool provides analytical solutions for websites, mobile applications, and other frameworks. You can get insights on every scroll, click, and interaction on your websites. 


  • Smartlook lets you see what your visitors see. You can track their online behavior, where they are most active, and where they are coming from. 
  • With this tool, you can easily track specific events, understand user behavior, track conversions, and optimize your website accordingly. 
  • It provides real-time data so that you can stay in the loop with what’s happening on your site at the same time. 

Pricing Options

  • If you are a small website owner or just starting out, you can choose their free plan. It has all the essential features you need to begin with.
  • Their pro plan starts at $55/month and has additional advanced features, which are ideal for growing businesses. 

9. GoSquared

GoSquad is a web analytics platform that provides heatmaps, recording sessions, and funnel analysis to help you understand your audience better.


  • With GoSquared, you get real-time data at your fingertips to see what’s happening on your website live and make adjustments accordingly. 
  • Its user-friendly interface keeps things simple and intuitive so you can navigate through your data easily. 
  • You can also know what keeps your audience engaged, as it helps you track user engagement. So you can fine-tune your content and keep your visitors coming back for more. 

Pricing Options

  • Its plan starts at $9/month and includes all the essential features like advanced analytics, custom reports, and priority support. 

10. Kissmetrics

Kissmetrics provides a clear picture of your customer journey. With features like heatmaps, session recording, and funnel analysis, you can easily track user behavior.


  • Kissmetrics helps you tailor the user journey by showing different content to different users based on their behavior. 
  • You can segment your audience based on their demographics or any custom criteria you want. 
  • It allows you to pinpoint the exact moments when users might be hesitating so that you can interact with them directly and turn them into loyal customers.

Pricing Options

  • Plans for Kissmetrics start at $299/month.

11. Cabin Analytics

Cabin Analytics is similar to Kissmetrics, but it is designed to have a smaller carbon footprint. It can also personalize your user experience. 


  • It has a user-friendly interface that guides you through the analytics dashboard and helps you understand your data. 
  • This tool lets you tailor your insights based on different metrics to fit your needs.
  • You can get real-time data, so you can make decisions on time and stay ahead of the curve. 

Pricing Options

  • With its free plan, you can get basic features like unlimited page views, data export, analytics of 1 website, etc., perfect for someone who wants to understand the tool. 
  • The pro plan starts at $19/month and has all the advanced features, including weekly email reports, data export, unlimited data retention, etc., which is ideal for growing businesses. 

12. Plausible

Plausible is a user-friendly web analytics tool that focuses on simplicity and privacy. It offers a simple approach to tracking website traffic without compromising user data. 


  • It prioritizes privacy by avoiding the collection of personal information. It complies with privacy regulations like GDPR. 
  • Unlike traditional analytics tools, Plausible doesn’t rely on cookies, enhancing user privacy and compliance with regulations. 
  • Plausible is open-source, meaning users can access and verify the source code, which promotes transparency and trust.             

Pricing Options

  • Its subscription plans start from $9/month with an accessible solution for users of all levels. 

13. Fathom

Fathom is another user-friendly analytics tool like Plausible that provides simplicity and privacy. It is designed for individuals and businesses looking for valuable and simple insights while tracking website performance.


  • Fathom prioritizes user privacy by avoiding cookies and not storing personal information, ensuring compliance with privacy laws.
  • With a minimalist design, it is easy to navigate, providing essential metrics without overwhelming users with complex features. 
  • Fathom provides real-time data, allowing users to monitor live traffic, user behavior, and engagement for timely decision-making. 

Pricing Options

  • Users can choose subscription plans based on their websites, with options for various traffic volumes and features. Pricing starts at $15/month.

Choose the Google Analytics Alternative That’s Right for You

Web analytics tools like Google Analytics help track website performance. However, alternatives like Matomo, Clicky, Clarity, Countly, Heap, Smartlook, and many more are worth trying. Whether you are a small business owner or a larger enterprise, to pick the right one for your business, you need to consider factors and the advantages of all the tools, such as data privacy, user-friendliness, scalability, and accuracy of reports. You can utilize the free trial periods of the alternative tools to understand if they’re suitable for your business. Also, keep your budget and business needs in mind. This makes choosing a suitable Google Analytics alternative easy and tailored to your preferences.

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