If you are a website owner, blogger, or SEO enthusiast looking for a nifty way to score high-quality backlinks, you are in the right place. HARO, or Help A Reporter Out, is a platform that helps you build backlinks and relationships from quality sites and webmasters. Let’s quickly talk about how HARO helps you in link building after clearing some basics.
What is HARO?
First things first, let’s get familiar with what HARO is all about.
HARO is a platform that connects journalists, bloggers, and content creators with experts in various fields. It is a two-way street, as you can be both a source (the expert) and a report (the one in need of expert insights).
HARO distributes daily emails packed with inquiries from reporters in search of quotes, information, or experts to feature in their articles. Here’s a deeper look at what makes HARO tick:
- Connecting The Dots: HARO connects two vital pieces of the content puzzle – reporters seeking expert insights and sources looking to contribute their knowledge.
- Diverse User Base: HARO’s users range from freelance journalists to bloggers and even major media outlets. This diversity offers a broad spectrum of opportunities for link-building and exposure.
- Multiple Niches: HARO covers an extensive range of niches and categories.
- Global Reach: This platform isn’t confined to a specific region. HARO works at a global scale, which means you can tap into a worldwide audience to build high-quality backlinks and relationships.
- Free Of Charge: The best part? It is absolutely free to use. You don’t need to pay a dime for using HARO. Just sign up to the platform and get going.
HARO is a dynamic ecosystem that benefits both the parties involved. Reporters gain valuable content, while sources like you acquire precious backlinks, increased website authority, and the opportunity to share their expertise with a vast audience — a complete win-win.
Another amazing aspect of HARO is that it helps you build not just links but long-term relationships, which can play a vital role in helping your site’s SEO in the long run.
How Does HARO Work?
HARO operates on a simple premise:
Sign Up As A Source
Begin by signing up for HARO as a source, providing accurate details about your expertise and areas of interest. Fill up the correct information while building your profile on HARO. Add information about your expertise, interests, and what niches you want to contribute to.
Providing accurate details about your profile will help you filter out queries so you can get the apt queries and not be bombarded with irrelevant HARO pitches.
Set Up Email Alerts
Once registered, set up email alerts for relevant categories that align with your expertise. These alerts will keep you informed about reporter inquiries in your niche. You don’t want to be distracted all the time with HARO notifications. So, setting up alerts for specific categories would keep you free from distraction while not missing important emails.
Monitor Your Inbox
HARO sends three daily emails packed with reporter queries. These queries are the golden opportunities you have been waiting for. Since the inquiries are time-sensitive, being vigilant and proactive is crucial to getting the jump on opportunities.
Pitch Your Expertise
When you come across a query that matches your expertise, craft an engaging and concise pitch. Your pitch should be a brief, well-crafted response to the reporter’s request. Also, respond promptly and effectively to stand out from the crowd.
Your responsiveness, relevance, and expertise will be your best allies in the pursuit of high-quality backlinks.
Using HARO For Link Building
HARO isn’t just another tool in your SEO toolkit; it is a dynamic platform for reaping quality backlinks and better SEO profile. Let’s dig deep into how you can use this platform to build links effectively.
Expanding Your Reach
One of the standout features of HARO is its reach. Whether you are a local business looking to establish a strong regional presence or a global enterprise aiming for worldwide recognition, HARO caters to all. Since the platform isn’t restricted to a specific region and operates globally, it opens doors to both local and global audiences.
Building Authority And Credibility
In the realm of SEO, authority, and credibility are the golden tickets. Getting backlinks from credible and trusted sources in your niche will pass on their link juice to your domain as well, resulting in better rankings for your web pages on search engine result pages.
When your expert insights and quotes are featured in articles by reputable journalists or bloggers, your website gains credibility. People trust the information they read in established publications, and when they see your website mentioned as an authority, they are more likely to click through to your site. This not only drives referral traffic but also sends positive signals to search engines.
HARO is not only a link-building tool; it is more about building long-lasting relationships within your industry. Once you become a reliable source for journalists or bloggers, you feed a sense of trust among them. With time, you can keep nurturing these relationships to lead them further into more frequent collaborations or direct partnerships on more significant projects.
On top of that, you will also notice fellow sources on the platform. Instead of looking at them as your competitors, you can network with them for co-authored articles, interviews, and joint ventures that can build stronger relationships for you and enhance your domain’s credibility and expertise.
While the tangible benefits of HARO are evident, it is essential to track your progress and measure success. Keep records of the publications where you have been featured and the backlinks you have acquired. Keeping records of your link-building doesn’t just give you an idea about its success but also shares insights on areas for improvement so you can fine-tune your other link-building strategies.
You can consider using tools like Google Analytics to monitor referral traffic from the backlinks you have obtained through HARO. Keeping track of this data will share insights on the HARO links driving the highest to lowest traffic that can shape your future link-building campaigns.
Succeeding with HARO Link Building
Achieving success with HARO is all about mastering the art of crafting compelling pitches. Here’s how to make your HARO pitches irresistible:
HARO is a highly competitive environment. Reporters receive a deluge of pitches for each inquiry, and time is of the essence. To ensure your pitch doesn’t get lost in the shuffle, respond as quickly as possible. The best way to respond in a flash is to set up email notifications for relevant queries. The earlier you respond, the more likely you are considered to be a source. Timeliness often separates successful pitches from the rest. So, in the end, everything boils down to responding swiftly to increase your chances of being featured.
Relevant Requests and Topics
Stay laser-focused on your niche. Respond only to queries that align with your expertise. This ensures that your responses are accurate and insightful. The early users often try to grab every opportunity they see on their screen. While this looks like a great idea on paper, it could be a total disaster for you.
Reporters put inquiries for multiple niches on HARO. But not each query would be related to your niche. Trying to respond to each would be exhausting and jeopardize your credibility. For example, if you operate in the e-commerce industry and try to respond to an inquiry from the Automotive industry, you won’t be able to share a valuable answer. Doing this repeatedly would tell reporters that you are not someone to consider, and eventually, they will not give your replies enough weightage.
Thus, it is always recommended that you only reply to the relevant queries where you are an expert. It’s better not to answer than to provide a substandard reply.
Brevity is your friend. Keep your responses to the point, addressing the reporter’s query directly. Reporters appreciate concise, to-the-point responses. Your pitch should address the reporter’s query directly without unnecessary fluff or tangents. Lengthy and rambling pitches are less likely to get attention.
In fact, in most of the queries, reporters include a brief template to let sources know how to frame their answers. So try following the structure to write your reply better. Moreover, another tip you can follow is to go to the reporter’s website. You can check their published content to understand how published citations are framed. This would help you create a pitch-perfect answer.
Avoiding Filler Content
Do not pad your responses with filler content. Reporters want responses that are directly relevant to their queries, so padding your pitch with unnecessary information can hinder your chances of featuring on your target site.
So make sure you are making each word count and taking care that your response will add value to the reporter’s article. Also, think about how your answer would provide value to the readers of your reporter’s website. Conciseness and relevance should be your guiding principles.
Common HARO Mistakes
Avoiding common HARO mistakes can significantly improve your success rate. Here’s what to watch out for:
- Generic Pitches: Customize each pitch to the specific request. A one-size-fits-all approach won’t cut it.
- Ignoring Reporter Deadlines: Meeting deadlines is crucial. Missing them can harm your chances of being successfully featured.
- Over-Promotion: Focus on providing information, not sales pitches. Too much self-promotion can be a turn-off for reporters.
- Grabbing Every Opportunity: Not every opportunity deserves your attention. Do not try to entertain every inquiry that comes your way.
Benefits of Using a HARO Link Building Service
While some individuals and businesses may prefer a hands-on approach to link-building with HARO, there are distinct advantages to enlisting the services of a HARO link-building agency. Let’s explore some benefits of using this service:
- Expertise And Experience: HARO link-building services are staffed by experts who are well-versed in the nuances of the platform. They have a deep understanding of the most promising opportunities, craft compelling pitches, and follow up effectively.
- Time-Saving: Managing HARO can be a time-consuming process. Daily email monitoring, crafting pitches, and effective follow-up can eat into your valuable time. With a HARO link-building service, you can offload these tasks to focus on other crucial aspects.
- Increased Efficiency: HARO link-building services have honed their processes to maximize efficiency. They know precisely when and how to respond to the queries to uplift your chances of success.
- Broader Network: Established services often have a vast network of connections, including reporters, journalists, and bloggers.
- Accountability: When you partner with an agency, you gain a level of accountability that can be challenging to achieve on your own. These services typically provide regular reports and updates on your link-building progress.
Tips For Securing High-Authority Backlinks Through HARO
Here are some tips to secure high authority backlinks through HARO:
Focus on your specific niche or industry. Respond to queries that closely align with your expertise. Answering every pitch would not be a good idea as you won’t be able to keep up with the expertise.
Leverage Your Expertise
Share your real-world experiences and insights to make your responses more authentic and valuable. You can include things like a case study of a customer to explain things in a better way.
Craft Multiple Pitches
To build links successfully, relying on a single pitch is not enough. Respond to multiple queries to increase your chances of being featured.
If you don’t receive a response to your pitch, consider sending a polite follow-up email to nudge the reporter. Most of the emails are often ignored or don’t catch the reporters’ attention. Just follow up with them to know if they will feature you or not.
Establish a good rapport with reporters. Try to be a consistently reliable source of valuable insights so you can grab more backlink opportunities. Do not just forget a journalist or blogger after successfully featuring on their site. Keep connecting with them to nurture your relationship and unlock more opportunities in the future.
Alternatives to HARO for Link Building
Here are some of the best alternatives to HARO for link building:
- Featured (formerly Terkel): This platform allows you to answer questions from publishers and get featured in their articles with a link back to your site. Featured is free to join, but you can upgrade to a premium plan.
- Help A B2B Writer: Another helpful platform, especially for B2B writers and journalists, that helps you feature on several credible websites. It is a sophisticated platform with a clean user interface. You can join it for free and set your preferences to receive relevant inquiries.
- SourceBottle: It focuses on topics related to women, health, lifestyle, and business. SourceBottle is also free to join, but you can upgrade to a paid plan.
- Qwoted: It is a network of journalists and sources that helps you get quoted in top-tier publications. You can join it for free after verifying your email and phone number.
- Pitch Response: It is a community of journalists and sources helping you get media coverage and backlinks. You can join it for free and upgrade to premium later for more exposure.
Building links with HARO is one of the best link-building strategies to get high-quality links and improve your SEO profile. If used correctly, it can strengthen your link profile, get you featured in popular publications, enhance your web page rankings, and more. So start using HARO while keeping the shared tips in mind to build strong backlinks and an SEO profile.