Link Building Campaign Tips to Optimize Your Outreach Process


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The importance of link building in search engine optimization has long been established.
Initially, the number of links pointing to a website was the main factor determining its visibility on SERPs.

After becoming accustomed to such strategies however, Google now prioritizes quality instead of quantity when measuring the relevance of a website’s content.

To an extent, this change in strategy has led to improved search engine results for users.

Ultimately, if you want your pages to be visible on Google SERPs, links will almost certainly have a role to play in this process.

Link Building is the process of getting other websites to link to pages on your own website.

The purpose is to build a website’s “authority” in the eyes of Google and other search engines, providing an invaluable boost in visibility and traffic from search results.

Link building requires an in-depth knowledge of SEO techniques and a commitment to developing creative ways to reach out and build relationships with other sites in order to get them to include links back to your website

Utilizing the right link building campaign not only helps generate leads, but also increases your website’s visibility and credibility.

While there are many strategies for successful outreach, making sure that you adhere to these seven key factors can be crucial in ensuring an increased ROI from your link building campaigns.

In this blog post, we’ll discuss effective link building tactics to effectively optimize your outreach process. Let’s dive in.

1. Determine your Target Audience and Create a List of Relevant websites

Understanding your audience is critical for a successful link building campaign.

Start by looking at their demographic information, behaviors, and interests – what do they care about?

How are they searching for answers?

And what are they interested in related to your product or service?

By properly researching these characteristics of your target audience, you can create a highly relevant list of target sites that align with your content goals, business objectives, and the needs and wants of your target audience.

Then prioritize these sites by relevance and authority – that way, you can ensure you hit the most important sites first.

Keep in mind that link building is an ongoing process and requires long-term goals and consistency to see results.

2. Do not Copy Paste templates

It is crucial to personalize your outreach process to potential clients and partners in order to establish relationships.

However, using off-the-shelf templates or copy-and-paste messages will negatively impact your authenticity.

If you choose to use the traditional pitch format for outreach, ensure that it is personalized and genuine.

Pick a content piece you truly admire and tell your contact why it’s so remarkable.

Share the content far and wide too, with a bespoke caption or image to match – consider it a ‘shout out’.

This genuine approach demonstrates your values to others and boosts trust in your brand.

Another effective and forward-thinking tactic for outreach campaigns is Broken Link Building.

By looking for broken links in relevant websites, businesses can take the initiative to provide better content that users can benefit from, generating goodwill with both the content owners and readers.

We will discuss broken link building in more detail later.

With some creativity and fresh approaches, any overused tactic can become highly effective and help strengthen business relationships.

3. Publish Linkable Content

Creating link worthy content with the intent of broadening your brand’s audience is paramount for online success.

While it is important to maintain your relationship with the core audience, it is just as crucial to connect with new, relevant audiences on the web.

Relevance should also be taken into account since editors will typically build connections between pages that are relevant to their audience in order to draw more clicks from their reader base.

Crafting engaging, linkable content can be a tricky task as it requires creativity, thorough research and targeted strategizing, yet if crafted properly it can effectively lead to increased engagement from new audiences and even may bring new opportunities for growth within your brand’s reach.

Here are some tips to make your content more useful and worthy of links:

Include Infographics and other Visuals

Infographics have become an industry favorite when it comes to gaining engagement from readers. They are creative, straightforward and fun, making them more appealing and easier as compared to other types of content.

Using visuals for statistics, facts, and data make it easier for the reader to process the information quickly and effectively.


Studies show that readers will retain information better if it’s presented visually and are much more likely to engage with infographics over longer passages.

Due to their effectiveness, some websites have even dedicated themselves to solely publishing infographic content – and sharing can lead to linked traffic coming directly back to you.

To summarize, if you’re looking for a surefire way to make your content both attractive and digestible then utilizing infographics is definitely the way forward!

Create Evergreen Content

Keeping content engaging and up to date is always a challenge.

Inevitably, there are topics that are only relevant for a specific amount of time before becoming outworn and having their shelf life come to an end.

However, that doesn’t mean all content needs to be discarded quickly.

Evergreen content offers an alternative: pieces that stay usable long after they have been published, continuing to engage viewers and provide value even as time passes on.

Examples of evergreen content includes Listicles, Buying guides, How to Posts, eBooks.

Create Expert roundup articles

Expert roundup articles have become an increasingly popular tool for digital marketers to build linkable assets from the collaboration of experts and influencers.

Although creating these types of content pieces may take a lot of time and effort, the potential reward can be significant.

By allowing people with unique perspectives and expertise to answer challenging questions with insightful responses, roundups create content that is naturally engaging and appealing for readers who are interested in different perspectives on relevant topics.

Furthermore, because of the expert opinions gathered and curated within the roundup content piece, it will likely be shared more often amongst peers in the same industry.

4. Use Social Media & Influencers in Your Outreach

Creating an active presence on social media is a great way to increase incoming links back to your website or blog.

By simply engaging regularly with reporters and bloggers in the same niche, you can expand your audience size and boost page views.

Moreover, over time these small interactions could lead to increased trust between the reporter/blogger and you, resulting in new links being created for your own online hub.


Here are some tips when using social media for link building:

  1. When attempting these link building activities through social media, it is best to hold a professional tone of voice at all times.
  2. Participate actively on industry platforms- Staying active on industry platforms is another great option for boosting your image—commenting on blog posts can help generate more interest in what you have to say.
  3. Use hashtags strategically- Through the usage of these hashtags, businesses and journalists can foster relationships by openly soliciting information from others.

Using popular hashtags like “#PRrequests“, “#journorequest” or “#bloggerrequest” provides an invaluable platform for success.

This type of outreach helps to create a dialogue between two parties and strengthens connections for future endeavors.

Broken link building is a powerful process that can benefit any website in any niche.

It is a simple concept- finding broken external links on other websites and then suggesting to link your content as an alternative.

Due to the fact that nobody wants to direct people to broken links, this works remarkably well.

Here’s how to do it:

Use tools such as Check My Links or LinkMiner (free Chrome Extension) to easily check for broken links.

Browse a popular industry blog or influencer blog and identify broken links by running the extension on their page.

After finding them, simply reach out to the owner of the page and inform them about the issue, then recommend your own content as a replacement.

You can use this simple and short email template like:

Hi, __,

I was reading your post on X and noticed that X link wasn’t working.

I loved the post and just wanted to let you know so you can fix it.

I actually have an article (insert link) that I wrote about this subject. If you want, you could replace the broken link with it.



Monitoring your competitors’ backlinks can help you identify what link building strategies work best for your content.

Doing this not only provides insight into the type of content your audience enjoys, but gives you valuable knowledge on what works in terms of link building.

There are several approaches to analyzing your competition’s structure and their backlinks with popular tools such as SEMrush and AHrefs.

When analyzing the content of your competitors, ask yourself questions such as:

Whether they are doing guest blogging? What type of posts seems to produce the best results? Which specific keywords are they targeting and which sites are linking to them?

This will provide insight into not only the type of compelling content you should create in order to attract more links but also into which markets and sites it makes sense to engage with when conducting outreach.

7. Consider Guest Blogging

Guest blogging provides great brand recognition as you become an expert in the space.


Contrary to popular opinion, this strategy isn’t obsolete – you just have to do it in the right way.

Sure, posting content on your own site is beneficial, but by taking advantage of platforms with established followers, you can build exposure quickly.

With nearly no cost involved and genuinely useful links added in return for work delivered, allows for excellent promotion opportunities that weren’t otherwise obtainable – so long as you focus on contributing to high-quality sites Huffington Post or marketing niche blogs like HubSpot with an established presence in the market.

In order to capitalize on the benefits of guest blogging it’s important to have a strategic plan in place.

Before engaging in any outreach, ensure that you have a unique piece of content ready for the other site; for example, a case study which is tailored for their target audience.

Also, prior to partnership, validate that the chosen site is authoritative, relevant to your business, and capable of reaching your desired readership.

Wrapping Up

Good research, competitor analysis, the development of good relationships, personalized content and the use of appropriate tools are key elements to getting your link building strategy on track.

Organizations that engage in diligent outreach efforts will see a positive return on investment as they prevent common pitfalls.

With these tips and pieces of advice in mind, you’re now ready to create an effective linking strategy that will bring success and increased ROI!