Link Building for SEO: A Complete Guide

If optimizing your website for ranking higher in the search results is your marketing goal, link building should be your priority.

Backlinks are one of the most important elements that impact the overall search visibility of your website.

However, the link-building process requires a smart strategy coupled with an air-tight implementation of the right techniques.

In this guide, we discuss link-building in thorough detail, also covering how to optimize your website’s link-building strategy. So, let’s get your notepad—this is going to be interesting!

What Is Link Building?

Link building refers to the process of acquiring links from other websites to your own. These links are known as backlinks, inbound links, or incoming links, and they help to drive traffic to your website.

The main aim of this is to boost visibility in search results of local customers and draw more traffic from them as they are more likely to purchase from nearby businesses.

Why is Link Building Important?

Link building is vital for SEO. It helps improve search engine rankings and can boost the organic and referral traffic to your website. It can boost the organic and referral traffic that is coming to your website, raise brand awareness, and build credibility with local customers.

Additionally, link-building is one of the major factors search engines use to determine rankings, deciding who will be ranking higher in the first-page search results. Therefore, the more backlinks a website has, the better the chance of gaining the top spot in the SERPs.

Link building is important as it is crucial in improving SEO and can help with enhancing the overall visibility of a website online. Backlinks from credible and authoritative websites endorse your site and content greatly. They help in establishing the reputation and authority of your site and content within your industry.

How to Build Links?

Building qualified backlinks can be a time-consuming process, but it can seriously improve a website’s SEO and boost its search ranking and online visibility. One should always pay attention to the quality of backlinks their website is getting. Even if the number of acquired links is less, they should always be of high quality and from reputable and relevant websites.

It may take time to build a strong and relevant backlink profile, but one should be persistent and patient. The quality of your content also plays a crucial role; publishing content that is in-depth and valuable helps boost the chances of other websites linking to it.

Creating high-quality content is essentially the foundation of link-building. Valuable and relevant content can take your website a long way. Publishing content that is informative and engaging can lead to other websites linking to it more often.

Adding Links

The links that you add to your content should be credible, reputable, and relevant. Adding external links to your content can enhance customer experience and provide a wider insight to your website visitors.

And speaking of link building, placing external links in your content can help you build long-lasting professional relationships with fellow bloggers and website managers.

 Asking For Links

One can ask other website managers or webmasters for links.

It can be one of the most important parts of their link-building strategy. Nevertheless, it is essential to keep in mind that this matter needs to be approached tactfully and professionally, as it can increase the chances of success.

Before asking for links, it’s important to ensure that you are reaching out to websites that are relevant to your content and industry. Your links should add value to the hosts’ content. You should only add links from relevant and valuable websites. You should build a positive relationship with the website manager if you wish to link to their website or content. To ensure your link request is granted, it’s advisable to start by interacting with the host blogger, which can increase your chances of securing a link. In order to establish a credible brand name, you should engage in long-term link-building strategies.

Buying Links

Link building may seem like a tedious and hectic process. But with consistency and a smart strategy, one can create results. People should engage in valuable and relevant link-building strategies and create high-quality content to help with the growth of their brand, and eventually, their reputation would be enough for them to earn credible links.

Under no circumstances should one engage in the practice of buying links for their websites.

Buying links is considered to be malpractice and goes against the guidelines that are set by search engines. Most search engines actively discourage buying links and inflict penalties on websites that engage in the practice of buying or selling links. Detection can lead to a loss of your website’s rankings or even removal from search engines.

There is also the risk of getting scammed when buying links. One may end up paying for links that provide no real value to their content or links that may disappear shortly after they have been purchased.

Earning Links

In order to naturally attract links from other websites, one should focus on creating valuable content and engaging in appropriate strategies. If the content is high-quality, informative, and stands out, it is more likely to be linked. In order to make the content unique, people should conduct their own research and publish the results. Data that is fresh and offers useful insights is likely to attract more links.

It is also essential for the content to be promoted via social media and other platforms. If a larger amount of people engage with the content, it will be shared and linked more.

Earning high-quality links is a gradual process and requires the content to be top-notch. Apart from that, an excellent promotion strategy, with proper relationship building and outreach, also matters a great deal. If you consistently create valuable content, you may soon start attracting and earning links.

What Makes a Good Backlink?

A good backlink provides your website with actual and relevant value and helps in polishing the website’s SEO. They should contribute positively towards the SEO of a website It is essential to prioritize quality over quantity when building your backlink profile.

Good backlinks are the ones that are natural and gained over time with hard work. You should always strive towards making your content valuable and informative as that can lead to your content or site being organically linked by others.

Some of the essential key factors that should be kept in mind while creating backlinks include:

1. Authority

Backlinks that are from authoritative and trustworthy websites carry more weight. They help increase the natural rankability of a particular website. Websites that have a strong reputation online, high domain authority, and a history of creating quality content are usually ideal sources for backlinks.

2. Relevance

The websites you seek links from should be relevant to your content and industry. A backlink from a relevant website with a lower DA can be much more valuable than a link from an irrelevant source with a higher DA. Using irrelevant sources and links can actually degrade the quality of your backlink profile. Relevancy is crucial in link-building strategies.

3. Placement

It is not enough to get links from relevant sites. One should also be aware of the placement of these links. Placing them randomly throughout your content can confuse the visitors and downgrade the quality of the content that you present. Before linking, one should be sure of the placements of backlinks. Links should always be placed with relevance and user experience in mind.

4. Anchor Text

Anchor text refers to the text that a hyperlink is placed on. One of the identifying features of a good backlink is its descriptive anchor text that provides context about the linked content. Anchor texts help in making your content more comprehensive and understandable. The anchor text that is used should be relevant to the link and topic and should not be overly optimized. It should be concise and short but also eye-catching.

5. No-follow VS Dofollow

In a broader context, both do-follow and no-follow links can add value to your SEO strategy. However, follow links pass link equity and are frequently viewed as more valuable for SEO. On the other hand, nofollow links are used when you want to link to a particular website but do not wish to pass authority to it.

One should carefully decide the appropriate places where these links can be used.

What Are the Main Link Building Techniques?

Link-building techniques refer to the practices and strategies that are used to acquire high-quality links from other websites to your own. There are a number of methods and techniques for executing a link-building strategy.

Let’s explore some of the essential link-build techniques in the section below.

Creating linkable assets

It refers to the process of producing valuable and high-quality content on your website that will naturally attract links from other websites. You should design your content in such a way that it is informative, engaging, and unique. This can lead to other webmasters, bloggers, and online publishers linking to your website, and you can gain backlinks organically that add genuine value to your content and website.

Searching for backlink partners 

You should reach out to creators and webmasters who post content that is related and relevant to your own. You should consider the types of website your target audience visit and try partnering with them. You should also analyze the backlink profile of the website you want to partner with and ensure that it is relevant to your interest. You should be transparent about your needs and respectful towards them. There should be a focus on mutual benefits.

Guest posting and co-marketing 

Both of these are strategies that are used in digital marketing and content creation and can help with expanding the reach of your website and content. You can collaborate with other businesses on websites and ensure that your content is reaching a vast audience. These are strategies that should be mutually beneficial to all the parties that are involved. They can help in increasing the influence and exposure of your website.

Links through press relations

It is the strategy through which you can acquire backlinks to your websites by making use of public relations activities, namely press releases and media coverage. You should pique the interest of journalists, bloggers, or media outlets by creating content that stands out. This can eventually lead to your website getting linked by journalists and media outlets and gaining better coverage.

Finding mentions without a link 

Finding mentions for your website without links is an essential part of the building strategy. It allows you to identify opportunities to turn these mentions into valuable backlinks. You can set up Google alerts and enter relevant keywords that you want to monitor. You can also monitor various social media platforms to look for mentions of your brand or content.

Using topic clusters for internal links

It is an SEO approach and involves organising your website content around is particular topic and linking related sub-topics to it. By using this method, the structure and hierarchy of your content becomes easy to understand, and this, in turn, improves your website’s ranking on search engine and ultimately improve the SEO and user experience.

Redirecting broken links

It is essential to redirect broken links as it affects user experience and SEO. Visitors should be directed to the correct content when clicking on a link. It helps in maintaining a positive user experience and preserves the value of links. You can use redirects to guide users and search engines to the correct content.

Learning from your competitors

Monitoring your competitor’s backlink profile can help you immensely. You can learn from the strategies that have proven to be successful for them and implement them to make your own website better. You can monitor the keywords, content, and campaigns that have worked for them and use them for yourself.

Creating valuable link roundups

It is an effective strategy that involves curating and sharing a number of high-quality links from various sources that are about a specific topic or theme. These also roundups can add value to your website and engage your audience. You can also potentially earn backlinks from websites that you feature.

Acquiring editorial links

They are also known as natural links and are one of the most valuable backlinks you can acquire for your website. These links come from websites that find the content that you post valuable and link to your website out of choice. In order to acquire editorial links, your content should be of high quality, and you should also have good relationship-building skills.

If these strategies and techniques are used with effort and time, they can yield high-quality results on major search engines and increase the website’s popularity. It can also help in attracting and earning more links from other websites and increase the link popularity of your website.

How To Measure Link-Building Success?

It is imperative to regularly measure how successful the link-building process has been for your website. It helps you to assess the effectiveness of the plan of action you have implemented and make improvements accordingly. Frequently assessing the quality and relevance of the backlinks, the diversity of the anchor texts, and if there has been an increase in the traffic coming to your website is essential.

Not only does it help you in evaluating whether your strategy to improve link-building is working or not, but it also helps in revealing any issues with your plan. Link-building is a long-term process, and you should regularly monitor if your strategy is yielding the desired results. It can also help you adjust your link-building tactics to suit the demand of the time and market trends.

You can measure the link-building success through the following ways:

Referring Domains

If there is a large number of referring domains of different varieties, then it is considered to be a positive sign for your website. Just having backlinks from a single website may not be as valuable or effective as having links from multiple and diverse websites.

It plays a crucial role in measuring the success and effectiveness of link-building strategies. Providing essential information about the diversity and authority of the websites linking to your sites brings to light the necessary truth about whether your tactics have been productive or not. A steady increase in referring domains is beneficial for your website.

It can also help in identifying harmful and spammy links that can bring down the ranking of your website on search engines. Referring domains can improve the website’s overall SEO performance and link-building efforts.

Google Search Rankings

Google is one of the highest-ranking and most used search engines. Obtaining a high rank on Google can be great for your website. You can make use of the “Google Search Console” to understand the changes in impressions, clicks, and average position for pages with new backlinks and how that affects your website and content.

Google search ranking is one of the most important indicators when it comes to measuring the success and effectiveness of your link-building efforts. You can monitor the ranking of the keywords that are related and relevant to your content or business. If the targeted keyword ranking of your website improves, then that would indicate that your efforts have been successful.

Improving search rankings can also lead to an increase in traffic(organic) coming to your website and help you keep track of the relevance of the backlinks that you have employed. It can help you determine if you have had any new visitors to your website through your link-building tactics. You can also compare the ranking of your site to that of your competitors.

Google search rankings are a direct reflection of how your website is performing on search engines. It can help you evaluate your content and the reach of your business.

Organic Traffic

The main aim of any business or website is to reach as many people as it can. The more the number of visitors you have on your site, the better the chances of you running a successful business/website. Organic traffic is thus extremely crucial for any content creator or business owner. The amount of organic traffic on your website is an important indicator of your link-building success.

It directly portrays how effective your strategy has been in driving new visitors to your website from search engines. The main goal of any link-building efforts is to attract more visitors. Therefore, if there is an increase in organic traffic coming to your site, then your efforts have paid off well.

It is also important to gauge and understand the quality of the traffic coming to your site. Visitors should spend time on your website and engage with your content. If your link-building has been successful, then the visitors will be taking the desired actions on your site. Organic traffic can help your website in the long run as the growth of it is gradual and takes time and effort.

You can learn about the habits and desires of your visitors over time and implement measures to suit their needs and tastes.

Best Tools to Analyze Backlinks

Using the right backlink analyzing tools can help you track the changes that your backlink profile has undergone over the years. From identifying spammy and potentially toxic links to helping you craft a winning link-building strategy, these tools can do it all.

Some of the trustworthy tools to analyze your backlinks include.

Google Search Console

It is a free web service that is provided by Google. It can help website owners monitor and manage the various aspects that affect the website’s presence and Google search results. The “Link Report” option allows you to see the sites that are linked to your website and what pages are linked to the most, as well as the sites that are linked to the most often. It can help you analyze and strengthen your backlink profile.

It is the most basic and easy-to-use tool when it comes to analyzing your backlink profile. It can help you identify any potential problems with your profile. It may not offer in-depth information, but it is important nonetheless. It provides you with extensive information about the websites linking to your site and also the total number of links from each of these domains. It gives you a proper overview of your backlink profile.

It gives basic information and understanding about the quantity of backlinks your website has acquired. You can also see which page on your website has the most backlinks and help you identify the content that has attracted the most links.

It also provides data about the anchor text that is used in linking to your website and gives you a better insight into how your content is being referenced and whether the anchor text is diverse and natural. Even though it offers valuable information about your backlink profile, it is important to note that its focus is more on the technical aspects of your website’s presence in Google search results.


This is a powerful and widely used SEO tool and offers a huge range of features to help website owners and marketers improve their website’s performance in search engine results. Ahrefs is actually famed for its strong and comprehensive capabilities when it comes to backlink analysis.

It provides you with detailed information about the quantity of backlinks that point to your website. You can see the total amount of backlinks as well as how that number has changed over time. It makes it easier for you to assess the diversity of your backlink profile by breaking down the number of backlinks by referring domains.

It helps you understand what the source of your backlink is. It shows you the referring domains that link to your site and helps you gain insight into the authority and trustworthiness of these domains. You can use this information when assessing the quality of your backlinks.

It also provides extensive information about the anchor text used to link to your website. This, in turn, makes it easier for you to understand whether your backlink profile has a diverse and natural anchor text distribution or not. You get notified of newly acquired and broken links through Ahrefs.

It has a “toxic score” section that shows you any harmful or toxic backlinks, this can help you in removing any low-quality links. Ahrefs helps you in undertaking in-depth backlink analysis, which can, in turn, guide you in making informed decisions about your link-building strategy.


It is a well-known and widely used SEO and digital marketing tool. It offers a wide range of features and is a rather capable tool. It helps website owners in improving their online visibility and marketing efforts. It contains a powerful tool that helps with keyword research. You can discover new keywords, assess the difficulty of the keywords you have used, and even find keywords that are suitable for your content and website.

You can even assess the online presence and visibility of your competitors. You can gain an insight into their backlink profile and find ways to outperform them.

The range and tools it offers can help in analyzing your backlink profile with ease. You can gain important information about your website’s profile as well as those of your competitors. It provides a high-level overview of your profile, including the total number of backlinks, referring domains, and the authority of your backlinks. It shows the growth of your backlink profile. It even helps in categorizing your backlinks into various types. You can understand the diversity of your backlinks and also find valuable link sources.

It provides you with a list of referring domains alongside their authority score, you can use this information to gauge the quality of backlink sourcing. It assigns a “Backlink Quality Score” or BQS to each individual backlink, helping you quickly identify potentially harmful or links with a lower quality.


It is an SEO and online marketing platform that offers a variety of tools and features to help website owners and digital marketers analyze and understand their website’s search engine ranking and online visibility and improve it. It can help you track your website’s ranking in search engines when it comes to specific keywords. You can use this to monitor your ranking over time across various search engines and take appropriate measures to improve it.

You can analyze the ranking of your competitors and gain information about their strategies. It helps you assess their keywords and rankings as well as their backlink profile. It also helps you conduct an audit on your website to identify potential problems and issues.

You can use Rankwatch to enhance your online performance and visibility. You can effectively assess the backlinks of your website and gain valuable insight into your backlink profile. You can monitor your backlink profile and also track changes that your profile has undergone over time. It helps you in identifying any new links that you have acquired and also any lost or broken backlinks. it also helps you in assessing the quality of the backlinks that you have acquired and helps you in identifying any low-quality or harmful links.

You can also use this to analyze your competitor’s backlink profile and compare it with yours. This can help you identify any link-building opportunities and how your backlink profile is doing in your industry. It can also generate a customized report that summarizes your backlink data and makes it easier for you to share and understand it.


It is often referred to as Majestic SEO and is a pretty renowned SEO tool that is used specifically for backlink analysis. It is known for its extensive backlink analysis capabilities and features. You can gain in-depth knowledge about the backlink profile of your website through Majestic.

It provides you with data that shows the number of backlinks that are pointing to your website. It shows you the total number of backlinks as well as the total number of referring domains, which you can use to assist the overall growth and health of your backlink profile. You can also understand the future scope of your profile.

The two of the most important features are known as ‘Trust Flow’ and ‘Citation Flow.’ These two features help you in identifying and evaluating the quantity and quality of your backlinks. Trust Flow measures the quality of your backlinks and whether they are reliable or not. On the other hand, Citation Flow measures the quantity and influence of your backlinks. You can understand how trustworthy a website’s backlinks are through these features.

There is another feature known as tropical trust flow. This feature helps in categorizing backlinks into tropical themes, which allows you to see which topics are most relevant to a website’s backlink profile. It helps you understand the thematic context of the backlinks.

It also provides details regarding the source of backlinks, which includes the referring domains and the specific pages where the backlinks are located. This can help you in assessing the credibility and relevance of the backlink sources.

Wrapping Up

Link-building can help improve your website’s search engine rankings and increase the overall reach of your content and business. It plays a significant role in enhancing your online visibility. You can gain more traffic and credibility through your link-building efforts.

Thus, it is essential to understand and implement link-building tactics properly to enhance your online presence and business success.