Why is Programmatic SEO important for SaaS Companies?

What is Programmatic SEO?

Programmatic SEO is the automated method of generating and optimising many SEO-friendly web pages based on data and predefined rules.

How it works?

Programmatic SEO uses algorithms and templates to create unique, high-quality web pages at scale that aim to rank well in search engine results.

Advantages of programmatic SEO

The advantage of programmatic SEO is its ability to efficiently create and manage a large volume of specialised content, thereby increasing a website’s visibility and traffic at scale.

Why programmatic SEO is created?

Programmatic SEO is created to automate the generating and optimising of many web pages for search engines. The aim is to efficiently scale content creation and SEO efforts to drive more organic traffic, particularly for websites that need to rank for many long-tail keywords or local searches. It allows for the mass creation of SEO-friendly pages based on existing data and pre-defined rules, making it easier to target various search queries and reach a wider audience.

When programmatic SEO is introduced?

There isn’t a specific date or year that can be pinpointed as the introduction of programmatic SEO. The concept has evolved over time with the maturation of search engine algorithms, SEO strategies, and web development technologies. As search engines like Google became more sophisticated and the importance of long-tail keywords and localised content grew, the need for scalable SEO solutions increased. This led to the adoption of more automated, data-driven approaches to SEO, including what is now called “programmatic SEO.”

It’s worth noting that the foundational technologies and strategies for programmatic SEO, like automated content generation, templating, and database-driven web development, have been around for years, but the term “programmatic SEO” and its current methodologies have become more defined as SEO professionals have sought to scale their efforts.

What Is SaaS SEO?

SaaS SEO is the practice of optimising a Software as a Service (SaaS) company’s online presence to improve search engine rankings and visibility. The goal is to attract more organic traffic to the website and convert visitors into subscribers or customers. This form of SEO is tailored to SaaS businesses’ unique sales cycles and customer needs.

Reference: https://www.semrush.com/blog/saas-seo/

Programmatic SEO as a scalable solution for SaaS companies

Programmatic SEO is a really useful tool for SaaS companies looking to grow. It helps create many web pages quickly, all designed to appear in Google search results. This makes it easier for potential customers to find the company when they’re searching for specific things online. In a competitive market, using Programmatic SEO can give SaaS companies an edge by attracting more visitors to their site and doing it more cost-effectively.







Reference: https://www.rocktherankings.com/programmatic-seo/

Importance of SEO in the digital landscape

Search Engine Optimization is crucial for the success of any online business or platform. SEO helps improve a website’s visibility on search engines like Google, making it easier for potential customers to find you. When your site ranks higher in search results, you get more traffic, which can translate into higher sales, more subscribers, or your specific business goals. With the enormous amount of online information, consumers often rely on search engines to find what they want. Without effective SEO, your website is very hard to find, like a needle in a haystack. So, SEO must be a crucial part of your strategy if you want to be competitive in the online marketplace.

Reference: https://innovation-tech-junction.co/blog/the-importance-of-seo-in-today-s-digital-landscape/

Challenges SaaS companies face in SEO

SaaS (Software as a Service) companies face unique SEO challenges. Here are a few:

  1. High Competition
  2. Technical Jargon
  3. Ever-changing Products
  4. Content Overload
  5. Long Sales Cycles
  6. Global Audience
  7. Demonstrating Value
  8. Dynamic Pricing
  9. Customer Retention
  10. Compliance and Security

Reference: https://contentoo.com/blog/15-seo-challenges-for-growing-saas-companies/

How Programmatic SEO is different from traditional SEO methods

The main differences between Programmatic SEO and traditional SEO methods are rooted in the level of automation and the approach to content creation and optimisation. Here are some key distinctions supported by sources:

Level of Automation

Traditional SEO: Requires human input for tasks like keyword research, content creation, technical optimisation, and link building.

Programmatic SEO: Utilizes AI and machine learning to automate many of these processes.

Approach to Content

Traditional SEO: Takes a manual approach to content creation, where each page is individually crafted and optimised.

Programmatic SEO: Uses automation to publish bulk pages based on a template and a database. This allows for the creation of thousands of pages in minutes.

Time and Effort

Traditional SEO: Takes more time and effort for each page.

Programmatic SEO: This takes less time and effort due to automation but requires a good understanding of SEO basics.

Technical Skills

Traditional SEO: Requires less technical skills.

Programmatic SEO: Requires more technical skills, including a good understanding of databases and automation systems.


Traditional SEO: If you run a travel blog, you might manually create and optimise a page for the keyword “best places to visit in Italy.”

Programmatic SEO: If you run a travel booking site with listings for hotels in every city in Italy, you could use Programmatic SEO to automatically generate optimised pages for each city based on a template and database of hotel information.

Reference: https://untalkedseo.com/programmatic-seo-vs-seo/

Why is Programmatic SEO particularly beneficial for SaaS companies?

Programmatic SEO offers several unique advantages that benefit SaaS (Software as a Service) companies. Here are some key reasons


Why It’s Important: SaaS companies often manage many product features, updates, and use cases.

Programmatic SEO Benefit: Enables businesses to create multiple SEO-optimized web pages simultaneously, using existing data and pre-programmed rules.


Why It’s Important: SaaS companies, especially startups, often operate on tight budgets.

Programmatic SEO Benefit: Allows SaaS companies to build and manage SEO strategies with minimal time and cost, thanks to advancements in AI, crawling tools, and platforms like WebFlow.

Data-Driven Decisions

Why It’s Important: SaaS companies thrive on data to make informed decisions.

Programmatic SEO Benefit: The wide availability of data scraping tools like Clay helps to build a Programmatic SEO solution at a minimal cost.

Technical Synergy

Why It’s Important: SaaS companies usually have a technical team that can work closely with SEO efforts.

Programmatic SEO Benefit: Requires a certain level of technical expertise, making it a good fit for SaaS companies with this in-house capability.

Organic Growth

Why It’s Important: SaaS companies aim for sustainable growth.

Programmatic SEO Benefit: Programmatic SEO is a powerful method that addresses the growing search traffic by publishing landing pages on a large scale, thus driving real business impact.

Long-Tail Keyword Optimization

Why It’s Important: Long-tail keywords are often less competitive and more targeted, making them valuable for SaaS companies.

Programmatic SEO Benefit: Programmatic SEO is designed to rank high in Google’s search results for similarly structured, long-tail keywords. This makes targeting a wide range of long-tail keywords easier at scale.

Customisation and Personalization

Why It’s Important: SaaS solutions often cater to various industries, each with its own set of keywords and pain points.

Programmatic SEO Benefit: Programmatic SEO enables a structured, reusable library of components with flexible variations. This allows for creating industry-specific or even customer-specific landing pages at scale.


Why It’s Important: SaaS companies often serve a global customer base and must optimise for different languages and regions.

Programmatic SEO Benefit: While the source did not specifically mention localisation, the scalability and customisation features of Programmatic SEO make it well-suited for creating localised content at scale.

Reference 1: https://www.rocktherankings.com/programmatic-seo/
Reference 2: https://www.webstacks.com/blog/programmatic-seo

Steps for Implementing Programmatic SEO (Programmatic SEO web flow)

Creating programmatic SEO pages involves a series of steps that combine automation, data-driven techniques, and traditional SEO practices. Here’s a guide on how to create programmatic SEO pages

1. Keyword Research and Content Planning

What It Involves: The foundation of programmatic SEO is identifying relevant keywords. You’ll need to find the head term and modifiers to gauge search volume for relevant and profitable keywords.

2. Design Your Page Template

What It Involves: Create HTML/CSS templates that will serve as the skeleton for your programmatic pages. Identify the parts of the template that will be populated dynamically.

3. Identify and Collect Your Data

What It Involves: Collect the data that will populate your templates. This could be product information, location data, or any other type of data relevant to your business.

4. Build the Database with Content and Labels

What It Involves: Create a database that will store the content for your programmatic pages. Label the data appropriately so it can be easily mapped to your templates.

5. Build the CMS Collection and Page Template

What It Involves: Use a CMS like Webflow to create collections that will hold your programmatic pages. Design the page templates within the CMS.

6. Connect the Database to the Website

What It Involves: Use APIs or custom scripts to connect your database to your website, populating the templates with the appropriate data.

7. Test the Site and Make Adjustments if Required

What It Involves: Before going live, test the site thoroughly to ensure that all elements are working as expected. Make any necessary adjustments.

Reference 1: https://zapier.com/blog/programmatic-seo/

Reference 2: https://webflow.com/blog/programmatic-seo

Importance of Continuously Monitoring the Performance of Programmatic SEO

1. Adapt to Changing Metrics

What It Involves: The key metrics you should be monitoring will change through the life cycle of your build. For new builds, focus on tracking indexation, rankings, and impressions. For existing or older builds, place more emphasis on conversions and clicks.

Why It’s Important: Adapting to changing metrics allows you to make data-driven decisions at different stages of your SEO campaign.

2. Catch Problems Early

What It Involves: Ongoing SEO monitoring helps you catch problems and report successes. Metrics like time on page, bounce rate, and page speed are crucial.

Why It’s Important: Early detection of issues allows for timely optimization, keeping visitors engaged and revenue flowing.

3. Make Informed Decisions

What It Involves: Monitoring SEO performance helps you distinguish between metrics that track your progress and metrics that demonstrate actual success, such as rankings, organic traffic, and ROI.

Why It’s Important: Making decisions based on the right data prevents the mistake of shutting down an SEO project prematurely.

Reference 1: sammyseo.com/tracking-performance-monitoring

Reference 2: webfx.com/seo/learn/seo-monitoring

Reference 3: flow-seo.com/blog/monitoring-seo-performance

Future of Programmatic SEO in SaaS

The future of Programmatic SEO in the SaaS industry is closely tied to advancements in machine learning and artificial intelligence. While the search did not yield specific articles focusing on the future of Programmatic SEO in SaaS, there are key insights from related topics that can be applied:

Key Trends

Machine Learning and SEO: Machine learning is expected to bring about a revolutionary simplification of SEO. It will impact how we perceive SEO efforts and may simplify our interactions with search engines. This is particularly relevant for SaaS companies that deal with large sets of data.

Content Quality: Machine learning models are likely to evolve to make quality determinations about content. This will require SaaS companies to focus more on user intent and produce high-quality, evergreen content.

User-Centric Strategies: The future of SEO is expected to be more user-centric. Algorithms will understand the quality and usefulness of the links, rewarding well-crafted pages with higher visibility.

Reference 1: forbes.com/sites/forbesagencycouncil/2019/12/16/what-machine-learning-means-for-the-future-of-seo

Programmatic SEO Use Cases

  • Location-Based Landing Pages: Automatically create pages for different locations to target local SEO.
  • Product Variations: Generate pages for each product feature, update, or version.
  • Event-Specific Pages: Timely creation of pages for events like webinars, sales, or software updates.
  • Seasonal or Trend-Based Pages: Create pages that focus on seasonal trends, holidays, or industry-specific events.
  • User-Generated Content: Aggregate and optimize customer reviews or Q&A for SEO.
  • Dynamic FAQ Sections: Auto-generate FAQ pages based on frequently searched queries.
  • Multi-Language Pages: Automatically create versions of each page in different languages.
  • Industry-Specific Solutions: Auto-generate pages that address the needs or challenges of various industries your SaaS serves.
  • Resource Libraries: Manage and optimize a large library of resources like whitepapers, how-to guides, or video tutorials.
  • Personalized Content: Serve content dynamically based on user behaviour or other segmentation criteria.
  • Keyword Clusters: Create content around groups of related keywords to establish topic authority.
  • Automated Link Building: Auto-update internal links when new, relevant content is created.
  • Archive Pages: Automatically generate and optimize archive pages by date, author, or category.
  • Error Handling: Automatically redirect or update broken links and 404 pages.
  • Competitor Monitoring: Dynamically adjust landing pages based on competitor keyword movements.
  • Content Updates: Automated refreshing of existing content based on new data, trends, or algorithm changes.

Reference: https://thebcms.com/blog/programmatic-seo-examples

When to Avoid Programmatic SEO

Crawlability Issues

When you have thousands of pages, it is critical to prioritize which pages should be discovered by search engines. You need to establish an internal linking pattern that lends itself to strong information architecture.

Duplicate Content

Duplicate content can be a serious issue when you try to build something at scale, following the same pattern and at the same time staying unique.

Thin Content

Most programmatic assets are built on images, graphs, and other data points missing from descriptive text. This can have a massive impact on your discoverability and ranking on Google.

Indexing & Crawling Budget

Ensure that all your most important pages are indexed first, enabling high-pace crawling and indexing by constantly monitoring and fixing errors and page performance issues on time.

Over-prioritizing Keywords

If you use keywords in a way that doesn’t seem natural or complement your web page’s content, you will come across as spam. This can affect user experience and click-through rates.

Keyword Cannibalization

This occurs when several pages on your site target the same keyword, creating unnecessary competition within your website. This can reduce your site’s organic reach and performance.

Poorly Planned Keyword Strategy

If your website suffers from a poorly planned keyword strategy, you may need to find new keywords that precisely describe your page’s content and align with visitor search intent.

Consolidating Pages

Sometimes, it’s better to consolidate thin content across multiple pages into one cohesive piece. This can improve the quality of the content and make it more valuable to users.


Reference 1: lumar.io/blog/best-practice/programmatic-seo/

Reference 2: thebcms.com/blog/programmatic-seo-examples

Programmatic SEO Examples

Reverse Engineering DelightChat’s Programmatic SEO

With just 1 week of execution time, DelightChat’s daily impressions on Google Search went from 100 to 6,000 in 6 weeks

DelightChat is a customer service and marketing tool tailor-made for ecommerce brands that use WhatsApp, Instagram and other modern channels. In their endeavour to grow faster, they decided to take the road less travelled and do something bold. Let us take a look at their programmatic SEO journey.

The DelightChat team underwent extensive research to come up with 300 long-tail keywords related to the phrase “best shopify apps”, which they thought would be highly relevant to the search intent of their audience – the ecommerce store owners who use the Shopify platform.

Instead of taking the usual route of collecting data and writing each landing page separately, they used programmatic SEO to create meaningful dynamic pages. To do this they crawled the internet for raw data, which was then manually categorized, tagged, and rewritten wherever necessary.


These pages have over 30k organic traffic and rank for 29k+ keywords, some of which are highly competitive, according to Ahrefs. Preetam, the co-founder of DelightChat, claims that he was able to increase search impressions for DelightChat from 600 per month to 240,000 per month in 90 days with this strategy.

Reverse Engineering Zapier Programmatic SEO

Zapier is a SaaS tool that helps over 2 million businesses build custom workflows with its 5,000+ app integrations. 


In 2021, the tool raked in an annual recurring revenue (ARR) of over $140 million due to its massive user base and traffic. Today, the tool’s website currently gets nearly 2.1M organic visits!

How did they do it?

Let’s find out.


Zapier is a middleware tool (software that apps use to connect with another third-party app).

For example, Zapier can integrate Dropbox (file storage app) with Evernote (note-taking app).

It doesn’t perform any direct customer-facing operations.

So, how do users who don’t interact much with a tool land on its website?


Users of popular tools were searching for specific integrations with those tools. So, Zapier focused their marketing campaigns on their app partners and piggybacked off their success. 

Here’s how:

They created three tiers of landing pages: 

  1. A landing page for each app
  2. A separate page for every app-to-app integration
  3. A separate landing page for every app-to-app triggered workflow (called Zap)

In doing so, they created search engine optimized (SEO) pages for any keyword that targets:

  • the apps
  • their integrations
  • their app-to-app use case

What’s more?

Though the pages follow a templated structure and layout, each page has unique content and internal links — making it beneficial for readers and SaaS SEO. 

But we’re not done!

Zapier’s onboarding process for new app partners ensured they (the partners) wrote the content for these landing pages. The content is then edited per Zapier’s content guidelines.

In addition to getting SEO content, the company also secured backlinks (links from third-party pages) through integrations and announcement pages on their app partners’ sites.

Reverse Engineering Semrush Programmatic SEO

Semrush has 28,000 web pages that are automatically pulled from their website search statistics into a templated landing page.


Reverse Engineering BirdEye’s Programmatic SEO

BirdEye’s business listing landing pages that target {company name} reviews as well as branded searches, simply {company name}


Reverse Engineering Better Team’s Programmatic SEO

Better Team’s job description pages targetting {job description} queries, with a clear CTA to post a job across 100 job boards in a matter of seconds.


Reverse Engineering Wrike’s Programmatic SEO

Wrike’s templates targetting category-specific templates by function {function} templates as well as more granular underneath each category {function JTBD} templates


Reverse Engineering Payscale’s Programmatic SEO

Payscale generates and ranks pages that display the average salary for specific job titles. The website targets keywords using the following formula: <Job Title> Salary.

Similar to Zapier, Payscale automatically alters the copy based on the modifier to match the users’ search queries. For example:

  • Average Marketing Manager Salary
  • Average Digital Marketing Manager Salary
  • Average Social Media Marketing Manager Salary
  • However, the salary data also changes based on the searched job title. The salary data can be pulled from publicly available databases.


Reverse Engineering UserPilot Programmatic SEO

UserPilot built a database of tools in their industry and generated various articles.


Reverse Engineering Toptal’s Programmatic SEO

Toptal is a global remote company that provides a freelancing platform, connecting businesses with software engineers, designers, finance experts, product managers, and project managers.


Each page is built around a type of software, such as CRM software, animation software, photo editing software, etc. It consists of unique content combined with a list of brands that match the software type of a specific page.


Each page also has filtering options that, when used, dynamically create new pages filled with only the brands that are relevant to the user’s needs. It’s a setup that’s very similar to that of an e-commerce site where you might have a page for shirts and are then able to filter based on colour, size, price, etc.

Now, how does Toptal get these pages to rank?

When you set up these categories for the first time, take SEO best practices into account and make sure you:

  1. Have the main keyword in
  2. The URL
  3. The page title
  4. The meta description
  5. The H1

Reverse Engineering Calendly’s Programmatic SEO

Webstacks produced a brand new design to better showcase Calendly’s integration library.

Calendly Integration Library

Programmatically generated pages allowed us to quickly build a single framework and then edit each integration page’s content without altering the design or layout.

Calendly is now optimized to rank for any searches related to “[Calendy][Tool] integration”.

In addition to SERP optimization, we were able to enhance the integration home page with search functionality and category filtering.

Calendly + Zoom Landing Page

An example from Calendly’s Integrations is this “Calendly + Zoom” page. While the design layout for every individual page is the same, each Zoom-related content section is sourced from the database and automatically inserted.

From a conversion standpoint, each page has multiple apparent CTAs that directly address the user’s search intent (integrating Calendly with Zoom).

Thanks to programmatic SEO, Calendly has been able to achieve a network effect with its integrations. As Calendly adds more partners, its platform becomes more valuable to users. Subsequently, as Calendly attracts more users, more applications will want to join their integration library.

To make the publishing process even more efficient for new integrations, Calendly can request that tools interested in partnering with them fill in the content (data) for their integration page via their Developer Portal. This way, creating a new page requires nearly zero effort from Calendly and is practically built on its own.

From 95 programmatically generated pages, Calendly has seen some incredible results:

  • More than 2,600 new backlinks
  • Over 4,700 new organic keywords
  • And over 4,600 organic traffic per month

Reverse Engineering Retool Database Programmatic SEO

Another example of programmatic SEO is the Zapier-inspired Retool integration library.


Now, Retool’s integration content is structured to maximize search rankings and conversions for “[retool] [application name] integration” searches. 

Retool Slack integration

An example of a Retool integration is this Slack page, which is optimized to rank highly for query “[Retool][Slack] integration”.

Just like Calendly, each Retool integration page has the same layout and CTA placement.

From 43 programmatically generated pages, Retool has achieved:

  • More than 850 backlinks
  • Over 3,200 new organic keywords
  • And over 1,900 organic traffic per month

Reverse Engineering DelightChat Programmatic SEO

DelightChat is a customer support SaaS for Shopify. They have used Webflow to programmatically create more than 300 articles under the head term “Best Shopify [Category] Apps”, where [Category] is replaced by topics like “Accounting” or “Affiliate”.

image4 image4 1

Reverse Engineering Canva Programmatic SEO

Create Landing Pages Based on Search Intent

Canva ranks highly for keywords like “create certificate” and “free certificate template.” They created separate pages for each keyword to cater to distinct user intents. For instance, those searching for “create certificate” aim to design it themselves, while others are looking for ready-made templates.


Organize Content into a Parent-Child Structure

Canva’s site is structured with parent and child pages. The parent pages, like “Invitations,” lead users to design custom invitations. Scrolling down, users find links to child pages that offer specific designs, such as wedding or graduation invitations. This structure enhances semantic relevance for target keywords.


Use a Scalable Template on Landing Pages

Canva employs a consistent template for their landing pages, making it easier to scale and measure results. If an issue arises on one page, it’s simpler to identify the problem since other pages using the same template might not experience the same issue.


Reverse Engineering Veed Programmatic SEO

The Strategy

Search-Driven Approach: Veed identified specific short and long-tail keywords and built high-converting landing pages around these terms. The focus was on clarity, keyword optimization, and leveraging social proof.

Product-Led Growth: Veed began developing features based on what users were searching for on Google, offering them as standalone tools.

Backlink Strategy: Recognizing the importance of backlinks in SEO, Veed worked diligently to build backlinks to their pages, distributing them strategically across their website.


  • Veed launched multiple programmatic SEO campaigns, resulting in over 500k different pages.
  • Their website now attracts over 100,000 daily visitors.
  • They secured a $35,000,000 Series A funding round to further enhance their content and solidify their search rankings.
  • Veed ranks #1 for “online video editor” on Google and holds top positions for thousands of other keywords.
  • They have amassed over 820,000 backlinks, boosting their domain-ranking score and ensuring high rankings for future pages.

Reference 1: flow-seo.com/blog/programmatic-seo/

Reference 2: https://www.youtube.com/watch?v=I5JjsU_Ix6Y
Reference 3: https://www.webstacks.com/blog/programmatic-seo

Reference 4: https://www.failory.com/blog/programmatic-seo

Reference 5: https://twitter.com/hipreetam93/status/1355801576422576129?lang=en

Reference 6: https://hvseo.co/blog/how-canva-templated-their-seo-to-success/

Reference 7: https://masse.marketing/case-studies/veed

Reverse Engineering TripAdvisor’s Programmatic SEO

TripAdvisor has one page for almost every city. Each of those pages follows this formula:



Instead of filling out this template manually every time TripAdvisor pulls the data from a HUGE database of:

  • Reviews
  • Pub listings
  • Hotel listings
  • Fun “to do” lists

And it auto-populates the template for cities across the world.


Reverse Engineering NomadList Programmatic SEO

Each city on NomadList follows the same template. Data on each city auto-generates unique pages about the city.


Reverse Engineering AirBnb Programmatic SEO

Their “Holiday Rentals in X” keyword template pulls from their vast database of places to stay.


How to Do Programmatic SEO Yourself (Using Userpilot as an Example)

In our SEO case study with UserPilot, we deep dived their programmatic processes.


It works a little like this:

Let’s imagine you have 20 competitors across all your different use cases. For each one, you write a detailed review with pros/cons, user reviews, and a few screenshots.

This is your database. Now, you build templates for these keywords:

  • Best tools for “X” use case
  • Free tools for “X” use case
  • “Y” product alternative
  • “Y” product vs “Z” product

For just three tools, you have this many articles:

  • 10 best tools for user onboarding
  • 10 best tools for product tours
  • Free “10 best tools for user onboarding”
  • Free “10 best tools for product tours”
  • UserPilot Alternatives
  • Pendo Alternatives
  • Whatfix Alternatives
  • UserPilot vs Pendo
  • Userpilot vs Whatfix
  • Pendo vs Whatfix
  • Best Userpilot competitors
  • Best Pendo competitors
  • Best Whatfix competitors

Ten tools, with just two use cases in common = 45 articles. With 20 tools + 3 use cases? 🤯

Using just a spreadsheet, you can auto-create 90% of each article.


Intro, conclusion, tools descriptions. Then add any extras you want.


Programmatic SEO Tools and Their Features


SEMrush offers a suite of 50+ tools that help you analyze your SEO performance and your competitors. It provides insights into keyword rankings and offers tips on content optimization.

ProWritingAid & Grammarly

These are advanced content writing tools that offer real-time grammar and style checks. They are useful for editing blog posts, articles, and other types of content.

Hemingway App

This app helps simplify your writing to make it more readable. It’s designed to help you write content that a broad audience can easily understand.

Screaming Frog SEO

This tool crawls your website to identify SEO errors. It checks for broken links, meta descriptions, title tags, and alerts you to duplicate content.


BCMS is a Headless CMS that simplifies content management. It allows you to define the content structure for your Programmatic SEO pages quickly, making it easier to create unique pages at scale.

Google Analytics

Google Analytics provides detailed insights into your website’s performance, including site visits, traffic sources, and location demographics. It helps you adjust your content strategy based on data.

Google “Incognito” Search

Though not a tool, this life hack allows you to perform unbiased Google searches. It shows you where you truly rank for a particular keyword.

Each of these tools has its own unique set of features that can help you implement a successful Programmatic SEO strategy. Whether you’re looking to improve your content, analyze your website’s performance, or understand your audience better, these tools offer a range of functionalities to help you achieve your goals.


The future of Programmatic SEO in the SaaS industry is likely to be influenced by advancements in machine learning and artificial intelligence. These technologies will enable more sophisticated, user-centric, and data-driven strategies, making Programmatic SEO an increasingly valuable tool for SaaS companies.

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