Every business with a digital presence craves impact. It’s a no-brainer that SEO is a foolproof way to rank higher in search results, promising significant leverage. That way, brands have a better chance to convert more prospects into customers at a much lower cost than paid Google search ads. Dig deep, and the industry stats speak for themselves:
- 68% of online experiences are known to begin with search engines.
- SEO leads have a closing rate of 14.6%.
- SEO alone drives 1,000%+ traffic compared to organic social media.
- Organic search accounts for 53.3% of web traffic.
Nevertheless, the importance of SEO can vary from business to business. For instance, when you have a new product to launch, traditional SEO plays second fiddle to paid advertising and PR campaigns. For limited-time courses or conferences, email marketing tops SEO. Again, there are several B2B services that can get better results through LinkedIn marketing and a one-on-sales approach than SEO.
Then, why SEO anyway? Because it’s a game for the long term where other marketing strategies won’t be of much help. Getting the top results across search engines is one thing; holding the position is another. This is where SEO wins the day. And while you contemplate this, a strategic partnership with a dedicated SEO partner can always cover more ground.
- It complements your paid marketing efforts.
- It helps garner trust and build brand recognition and credibility
- It keeps you connected to customers across the buyer’s journey
- It helps reflect consumer behaviour changes
- It helps scale growth
Outsourcing your SEO needs can be one of the best decisions for your brand. Here’s everything you need to know:
In-House vs. Outsourcing: Why Outsource SEO Services?
The rift between in-house and outsourcing SEO has always been there. The former is more concerned with confidentiality and control, while the latter packs a punch, priming cost efficiency and unmatched expertise. Besides, there are other significant factors that come into play:
Frankly, the most critical consideration with SEO services remains the cost. Running the show in-house is always an expensive affair. From hiring to raining, and retaining staff to get the best output, that’s a whole lot of investment. In comparison, outsourcing SEO is a cost-effective approach as you can pay for singular services without the need to incur the overhead costs of a full-time employee. In other words, it helps a business allocate its budget effectively.
Besides, if you’re a start-up, you might not be in a position to hire the best talent in town. On the other hand, working with an SEO agency means having unlimited access to the latest tools and tech, which saves you from expensive upfront investments. With a flexible cost structure, you can regulate your online marketing efforts in line with your business goals.
Outsourcing SEO promises unmatched flexibility to scale your marketing efforts. As your business grows, your SEO partner can devise and adapt to newer strategies to keep your online presence intact. This is one area where in-house teams might face stiff challenges when trying to scale things with similar agility.
Expertise & Experience
Undoubtedly, SEO is a complex discipline to master. Gone are the days when brands could simply run a site audit, build a semantic core, ensure the content is authentic and keywords are in place, and that’s it. Today, SEO is on an evolving spree, which makes things a tad bit overwhelming, especially when you’re running things in-house. In comparison, outsourcing SEO is always a better idea as you’ll have industry experts working to keep up with the latest trends and algorithms. Plus, they bring a wide array of knowledge and expertise for demanding situations, which can seldom be achieved in an in-house scenario.
Your core business activities demand focus, and you simply can’t do it if you are trying to run every service in-house. Outsourcing SEO as a service means you will never have to worry about juggling the intricacies of visibility and building a business. An SEO agency is your strategic partner in growth and helps you bring more innovation and productivity to your business. Instead of being overwhelmed by the complexities of SEO, you can channel your energy as a business owner to expand your brand and positively impact profitability figures.
Outsourcing SEO: What Are the Options?
When outsourcing SEO, you have two primary options- hire an SEO agency or work with a freelancer. Deciding among the two options can be tricky, and you must put things into perspective with your brand vision, budget and specific needs. At the first instant, some may find working with independent SEO consultants a cost-effective choice. However, before you jump to a decision, weigh the merits and demerits of both options. Let’s take a closer look:
As independent experts, SEO consultants are known for their specialised advice and strategies. (like someone well-versed in e-commerce or local SEO). Here are some specific conditions where hiring an SEO consultant can be a wise call:
- When you are sincerely cash-crunched as a startup and want to kickstart your SEO journey.
- When you’re a small business looking for a specific SEO service and not an all-integrated solution.
- When you already have an in-house team in place but want a niche expert to work closely and help in devising strategies to align with business goals.
Integrated All-in-One Marketing Agencies
These are essentially digital marketing agencies that offer a comprehensive gamut of marketing services, including SEO. Let’s take a look at the scenarios where they are a perfect fit:
- When you’re a business looking for an all-in-one digital marketing solution.
- When you want to streamline your online marketing efforts
- When you are looking for a more cohesive and effective way to run your brand campaigns where things require much more than just SEO (like PPC, outbound marketing, PR strategy, etc.)
Specialised SEO Agencies
As the name suggests, specialised SEO agencies are those with an exclusive focus on SEO needs. Here’s when you need to consider working with them:
- When you want an SEO company that can provide targeted solutions.
- When you want to work with an agency with access to come-of-age automation tools
- When you are looking for a comprehensive SEO company that stays at the top of the latest SEO trends
What To Expect From an SEO Partner: The Basics
While business needs may differ from time to time, there are a few basic things that an SEO partner is expected to deliver.
For starters, they must have a goal-driven approach keeping in line with specific business needs. That alone will boost search engine rankings to attract more organic traffic. Besides, a strategic SEO partner should be able to provide a comprehensive solution that encompasses on-page, off-page, technical, and local SEO. Alongside this, they must be adept in running site audits, designing content strategy, and generating regular performance reports for SWOT analysis. The following parameters will give more clarity on what you can expect from a functional SEO company:
A strategic SEO partner starts by scheduling a discovery call to assess your current standing and understand your short-term and long-term business goals. It generally involves understanding your target audience, direct competitors, current SEO drawbacks and plus points. The discovery phase lays the foundation right to give shape to a tailored strategy for maximum brand impact.
Strategic recommendations are first-hand achievable goals by an SEO agency that include the likes of keyword research, content optimisations and technical SEO enhancements. Together, such actions give shape to a roadmap that targets the right audience, boosts brand relevance and improves user experience.
This is the stage where all plans and programs are put into action. Your SEO partner kickstarts things with on-page optimisation to improve your web content and off-page strategies to boost search engine rankings.
SEO is not a one-time thing. In fact, it demands continuous monitoring and regular porting. That way, one can make the required adjustments to enhance search engine rankings. Businesses new to SEO must be patient enough to understand that even if you hire the best digital marketing team in the world, they won’t be able to generate overnight results. It’s a lot like fitness, where you need to train yourself to see better results every day. You stop, and things go down. That’s why you see some brands continue to hold the top position while some can’t. You must ensure that your SEO partner doesn’t stop with initial implementation.
Whether it’s addressing new algorithm updates or capitalising on new opportunities, SEO efforts should be flexible. What worked for you in the past isn’t guaranteed to work in the coming months. Thus, an SEO partner agency should be adaptable to changing scenarios and tweak strategies to offer a competitive edge.
Beyond the Services: What True SEO Partnership Looks Like
Having clear expectations is the foundation of a true SEO partnership. It means the business and the SEO agency must share a common vision of success. This includes discussing both short and long-term goals and specific steps that are needed to ensure the best output. Setting clear expectations allows you to lay the foundation right for a productive and harmonious working relationship. Agencies might ask you to fill out the form where you need to make your intentions clear from the very beginning.
Being Treated Like a Partner
A true SEO partnership is one that goes beyond transactions. An SEO agency must understand and recognise your business goals and share your wins and failures. In essence, they must align all efforts with broader objectives and call your success theirs. Only then can a partnership foster a spirit of collaboration and commitment, delivering outstanding results.
An Understandable Process
A successful SEO partnership owes it to effective communication. Thus, it is imperative that your SEO outsourcing partner explains their way of working and strategies in a crisp and concise manner. No industry jargon, no keeping clients trying to figure out the meaning of odd terminology passed on as industry terms. Only then can you create a strong and mutually beneficial relationship.
Accountability is indispensable to a successful SEO partnership. An SEO partner should take full responsibility for the work done, provide the client with regular updates and furnish quantifiable data to highlight wins and losses. Such transparency levels put both parties on the same page to make informed decisions impacting campaign performance.
How To Outsource SEO
A successful SEO outsourcing begins with recognising specific marketing services that need to be delegated. After you have identified your business goals, spend considerable time researching the highest-rated SEO agencies that can deliver in line with your core objectives. Here’s a roadmap for a successful SEO experience:
What Are Your Goals?
Identifying your business goals is the crux of a successful SEO partnership. Before you hire an external agency, you’ll need to ask a bunch of vital questions to yourself.
Do you want more organic traffic?
Are you after better brand visibility?
Perhaps all you care about is the conversion rate!
Determining such specific goals will get you closer towards empowering your SEO and designing a purpose-driven campaign.
What Existing Resources (If Any) Do You Already Have?
Taking stock of your current resources and SEO standings is essential before hiring an SEO partner. That way you can assess what you exactly lack and what needs to be leveraged. This further helps in optimising our SEO campaign, thereby making it uniquely resourceful as well as cost-effective.
Evaluate Your Urgency
Despite SEO being a long-term strategy, the timelines of your campaigns must be realistic and in line with your business objectives. If you’re sincerely pressed for time, your SEO partner should be adaptable to recognise the same. Whether your business goals are one-time and immediate or something that develops gradually, it is this flexibility that sets an agency apart.
Know Your Budget
Budget is a key constraint when choosing an SEO partner. This is where you will need to keep it as realistic as possible, especially if you are a startup. Having clarity over your budget will help narrow down the list of possible service providers, an agency that can deliver what you want at a price that suits you.
Tips for Finding the Best SEO Partner
Finding the best SEO partner can be an overwhelming experience. Here are a few tips to make your life easy:
Set your SEO goals and find an SEO partner that will help you achieve them
Setting your SEO goals is a pivot to finding the right SEO partner. From chasing high organic traffic to improved lead generation, it’s important that an SEO partner aligns with such objectives. Once you know they have a clear plan towards attaining your goals, you can be sure of attaining the desired output.
Look for an SEO partner that uses white hat practices
No matter what, there’s no alternative to ethical and sustainable SEO practices. While there are several black hat techniques and other unethical ways to boost your rankings, such outcomes are always short-lived. Instead, choosing to outsource your SEO needs to a white-hat SEO partner ensures long-term success.
Ask for recommendations
Referrals are a great way to find reputable SEO partners for your business. It helps you tap into the insights and experiences of others who might have benefited from working with a particular SEO agency. So, never hesitate to ask for recommendations from your network and industry peers.
Check out their client testimonials
Client testimonials, along with case studies, can help you gauge the capability of an SEO agency. As you go through the reviews, pay attention to both positive and negative feedback reviews and try to find out in detail what went wrong. That way, you can be sure you are hiring the right agency to meet your business goals.
Focus on companies that work with your budget
Undoubtedly, budget is a key constraint when selecting the right SEO agency. You will see how SEO agencies charge differently for similar services, which can leave you confused. Run a background check, go through the client reviews, and then choose the one whose prices match your budget. Remember, at the end of the day, paying more doesn’t mean you get the best service, and it’s never a good idea to strain your finances.
As a business owner, you have all the right in the world to ask as many questions as you want to a potential SEO partner. In fact, the more you ask questions, the better it gets with probing to form a comprehensive view of where a company stands and what its capabilities are. Satisfactory answers to your questions will allow for informed decisions to be made in line with your business goals.
Find the right SEO partner for your business today!
Undeniably, hiring an external SEO partner can be a game changer for your business. From reducing the overhead costs of hiring full-time employees to having the liberty to focus more on building a brand, SEO outsourcing promises multiple perks. Besides, it helps you work with the finest trained SEO professionals adept with the latest tech and tools to make a difference.
At DWS, we’ve helped several brands gain significant leverage with our all-integrated SEO services. Whether you are a startup looking to gain a solid foot, or an already established brand looking to expand to new horizons, we can help you make an impact. How about you fill out the form below to kickstart things with a discovery call?
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