SEO Reseller: The Ultimate Guide to Reselling SEO Services

Do you want to offer SEO services to your clients but don’t have the time or resources?

Well, we have the perfect solution for you. Join a white label SEO reseller program. An SEO reseller is an agency that provides end-to-end SEO services for your clients and lets you market those services as your own.

Many agencies are doing this and have created an additional revenue stream for themselves. It is easy, effective, and beneficial for an organization. If anything, many companies have found that joining an SEO reseller program has turned out to be more beneficial for them than doing it in-house.

SEO resellers offer white label SEO services to their existing or new clients, which you can market as your own. You can outsource your services to an SEO reseller, who will do your work on your behalf on a contractual basis.

It is the simplest explanation of what SEO resellers can do for you. But, before outsourcing your SEO projects to them, you need to know everything about an SEO reseller program. Here’s a brief guide to help you make the most of this business opportunity.

What is SEO Reseller

An SEO Reseller provides all types of search optimization services one would expect an SEO agency to offer, including keyword research, link building, on-page optimization, reputation management, and even recommendations to clients.

They sell different kinds of SEO packages, even customization to those packages according to their needs and requirements.

An SEO Reseller program allows you to offer SEO services to your clients without needing an in-house team of SEO experts. SEO resellers have a team of professional SEO executives, writers, copywriters, editors, publishers, and digital marketing executives to provide a comprehensive SEO package that you can resell to your clients.

Advantages of SEO Reseller Services

White Label SEO or SEO reseller services have become a huge trend among marketing agencies. SEO reselling has many benefits, from better services to cost savings. Agencies worldwide are signing up for SEO reseller programs to offer clients everything they need in this digital era. SEO reseller programs reduce the burden on the core SEO company and SEO resellers earn extra money. It’s a win-win for everyone.

If you are still skeptical about SEO reseller programs, here are a few of the many advantages of SEO reselling that will help you make up your mind.

Cost Effective

The first advantage you get with SEO reselling, or the first reason for anyone joining an SEO reseller program, is its cost-effectiveness. Hiring an SEO agency can be a more affordable option than hiring an entire team of experienced SEO executives, writers, and editors.

A lot goes into setting up an in-house marketing department, from onboarding writers to training them. Also, the operational cost of an in-house department can add up quickly and spiral out of control. Hiring a team of professionals with the right experience on a payroll is a huge commitment and will require a lot of capital, which you could use in other aspects of the business. So, connecting with an SEO reseller company offering reliable SEO reseller services is a smart move.

Taking the conventional route is generally more expensive than opting for fully managed SEO services.

Outsourcing SEO services can save much of the money you would otherwise spend on setting up the infrastructure. An SEO reseller will offer you a variety of SEO reseller packages and bundle services tailored to your requirements. It is the ideal way to save money and time.

More Services To Offer

By joining an SEO reseller program, you can expand your company’s portfolio, which will reflect positively in your brand value. Starting with local SEO, you can then advance to technical SEO and eventually become a full-fledged SEO company.

Most clients now want to hire agencies or businesses that can offer them various white label services. Connect with SEO reseller companies that offer everything from technical SEO and link building services to successful SEO campaign. It saves them time and resources, as nobody wants to deal with multiple service providers or even look for different service providers. Instead, they want to focus on the more crucial aspects of their business.

By offering high-quality SEO services, you retain your current clients in addition to acquiring new ones. It reduces the risk of losing your clients to competitors who offer more services than you.

Increased Revenues

Higher revenue is the main objective of every business. Nobody wants to be stagnant in terms of revenue. You already have an established clientele to which you can offer SEO reseller service . It is a sure shot at a new business opportunity and an additional revenue stream.

In addition to this, maintaining an in-house SEO team on payroll is a high cost to digital marketing agencies. At the same time, outsourcing SEO services to an SEO reseller is a much more affordable option. By outsourcing to a SEO reseller/ white label SEO partner, you can rake in profits without incurring any overheads or micro-management hassles.

Reduced Burden

Venturing into SEO or taking on additional SEO projects will certainly add to the burden on you and your existing employees because none of them are seasoned SEO specialists or navigate the steep learning curve.

By outsourcing to an SEO reseller, an SEO company saves a lot of time and also prevents any extra burden that will come with doing SEO in-house. It is a more convenient option to sell SEO services. You save yourself from the hassle of managing a team of SEO experts, writers, and digital marketing executives. The SEO reseller manages everything and offers SEO services as per your needs.

Quality Services

Let’s say you do decide to do SEO services in-house and already have employees who know their way around Search Engine Optimization.

Would that be bad, as you won’t have to pay another agency for the work your team can do?

This statement has a big “if” and a considerable risk factor. What if your in-house team offers a different quality of work than your clients expect, and what if something comes up beyond their skill set?

You cannot risk your brand’s reputation, as you have spent years building it. By doing a half-baked job or delivering subpar quality, you will be playing with fire, which is never an intelligent choice in business.

Whereas with SEO reselling, you get a team of seasoned experts with years of experience in the field. We can all agree that experience and expertise are key to success. By working with an SEO reseller with years of experience in the industry and professional SEO experts on their team, you can offer your clients better outcomes.

Better ROI

This one is by far the most vital benefit of reselling SEO. As we said earlier, setting up an in-house SEO department or hiring a professional for your SEO and content requirements is a considerable cost to the business.

Initially, the cost-to-profit ratio with in-house SEO team is very bleak. It will take a lot of time to see a better Return on Investment(ROI). Whereas with white label SEO services or SEO reseller, the ROI will be much higher from day one.


Scalability is a crucial aspect of business and a major advantage you get by reselling SEO services. When your client’s business grows, their SEO needs also grow. They can increase their SEO budget to get more from your services.

By doing SEO in-house, you may run at full capacity and can fail to deliver more without expanding your team and resources. With the help of a white label SEO reseller, you can easily upgrade your subscription and offer your clients service on demand. Scalability with white label SEO services is much easier and more affordable.

What Are The Most Popular SEO Resellers Services?

The world of SEO is vast and constitutes many different services. A lot goes into making a website reach the top of SERPs. It involves a thorough understanding of search engines.

There’s a common belief that an SEO agency can only help with link building, but there is so much more you can get by choosing the right package.

For a better understanding of what an SEO agency can offer you, here are the most popular SEO reseller services.

Link Building

One of the most popular services offered by an SEO agency is link building. An SEO analyst carries out niche research and manual blogger outreach to increase the number and quality of all inbound links to a website.

With the main goal of increasing search engine rankings and the traffic on the client’s website, a professional SEO agency will take various actions, one of them being creating backlinks to the website i.e. link building. Quality and quantity of links are both important factors here, so choosing an agency that focuses on both aspects is crucial.

Keyword Research & Optimization

Apart from link building, one of the most vital aspects of a successful SEO campaign is keyword optimization. Targeting the right keyword is important, and an agency offering its client SEO services should know how to optimize those keywords. Combining link building and keyword research can level up your SEO game.

Keyword research is a big part of the SEO services offered by an agency to its clients. Finding the right keywords and optimizing keywords to boost the website to the top of Google’s rankings is part of many such important services you can offer your clients at a subscription or package.

Website Analysis

With constant changes in Google algorithms, a website has to follow the latest norms to prevent its ranking from dropping on SERPs. Google often releases the latest updates, and SEO experts pay close attention to these updates to ensure a website’s ranking isn’t affected adversely.

It is common for websites to face a sudden dip in their rankings due to the changes introduced by Google. For instance, when Google started prioritizing mobile-friendly websites, many websites that were late to the trend saw a massive dip in their rankings.

An SEO agency analyzes your website and ensures that it is in accordance with the latest requirements set up by search engines and asses all keywords, meta tags, and pages. From following the latest website design trends to keeping a close tab on updates by Google, an SEO agency offers its expertise to keep your website always on top of SERPs.

Content Creation

A website requires content for many reasons — one of them is to communicate with visitors. Most visitors will require visual or written information to understand a website’s offerings. The content also needs to be updated with time to stay relevant and has to be optimized for search engines.

An SEO agency ensures that your website’s content is optimized for search engines. The quality of the content and using the right keywords ensure the content you are developing is optimized for engagement and better rankings.

An SEO agency offers content creation and copywriting services as well. They have a team of talented and experienced writers on board who create keyword-optimized, high-quality content, which is crucial for your website’s rankings.

Detailed Reports

A professional SEO expert can produce detailed reports of not only the current website analysis but also the changing landscape of the industry. These reports focus on trending keywords, link building strategies and highlight opportunities for growth.

A detailed report by SEO agencies will help you identify the issues that are affecting the SEO performance of the website. It is a perfect way to find trends, issues, and the right keywords to target.

Some of the Standard White Label SEO Pricing Packages and Models

Pricing a service is a crucial skill that every business owner needs to learn. It is important to set a price that covers your cost and provides you with enough margin to be profitable while keeping the services at a reasonable cost. All the aspects are important and should be well planned and thought out.

If you are going to resell SEO services with a SEO reseller, then you need to know how to price the services. But before learning how to price SEO services, here are the most popular white label SEO pricing models that you can use.

Hour-Based Packages

In hour-based packages, an agency or an SEO expert prices the SEO services based on the work hours required. So the clients are billed by hours rather than days, weeks, or months.

SEO agencies prefer this format, as it gives them more work flexibility on a project. Hourly rates also provide an additional advantage for companies to put more resources when required to create a scalable team.

Clients often prefer hourly packages to test whether the agency is ideal for a long-time project. It is not suitable for a long-term SEO strategy.

Monthly SEO Packages

This one is the most popular SEO pricing package offered by SEO service providers. In this, the client pays on a monthly basis for the SEO services rendered. It is the most popular SEO package. Some SEO service providers also offer annual SEO packages, which are often priced a little lower than the monthly packages. It would be ideal for a client to go for the yearly package if they are happy with the service and outcomes.

There could be many reasons for you to go for a monthly or yearly package. Here are some of those reasons.

When you or the client are certain that the requirements will increase in the near future.

A monthly or yearly plan is much more affordable than an hourly package. The client will have a set monthly limit, and it saves them from a huge bill.

A monthly pricing model also holds the SEO executives and agency accountable for results.

These monthly and yearly plans are perfect when you are on a small budget. It also builds trust between the client and the agency and forge a long-lasting relationship.

Per Project Packages

Another common pricing model for white label SEO services is per-project packages. It is more focused on a particular project, and the client is hourly and monthly billed depending on the project’s life cycle. The agency focuses on the success of only a specific project. It is ideal for projects that require unique inputs and special attention.

When a business wants to achieve a particular goal and doesn’t want anything else in-between, they often go for per-project packages.

Selecting The Right Partner

Whether you are reselling white label SEO services or looking for an SEO reseller, in both cases, you need to find the right company to partner with.

You want to avoid ending up with an agency that doesn’t respect your time and efforts and doesn’t care about your clients. It will affect your brand’s image, and you can lose your clients.

That said, here are a few pointers to help you find the right partner for a fruitful business relationship.


Before taking any business decision, setting up a budget should always be the first step. You need to find a reasonable service that provides enough markup to sustain this arrangement in the long.

There is a thin line between affordable and cheap. You need to find a partner that offers you quality SEO services at a reasonable cost, so you don’t settle for something cheap and unreliable.

You would want the cost to be low enough to make a reselling profit, but you also don’t want to settle for subpar quality of work that makes you check every link.

Reviews & References

One great way to search for a new service is through reviews and references. Choosing the right partner is a challenging task. But, it can be easier with a few good references from friends and colleagues.

Most customers agree that reviews influence their decision. You can make a more informed decision by going through reviews and client testimonials. The easiest way to do this is to reach out to past clients and companies that have used their services.


Experience matters and that is a fact we can’t deny. A new and upcoming agency may look impressive on paper, but it has nothing to show to prove it. On the other hand, an experienced SEO agency will have a team of seasoned SEO analysts who can deliver the best results for you and your clients.

If a service provider has been in the business for more than 5-10 years, it must be doing something right. Experience speaks for the quality a company has to offer.

SEO is an industry that sees continuous changes in the algorithm and new updates every month. An experienced agency is accustomed to these changes and can help you leverage these changes with the right resources and experience.


Communication is key! This phrase has been taught to us our whole life.

An organization that knows how to communicate will always be the right choice.

Pay close attention during the vetting process. Ask questions, and see if you get prompt answers. You also need to communicate with the onboarding team and support staff. Because they will be the ones working on your projects, you need to make sure there are no communication barriers.

The chosen partner should be highly responsive and responsible when in need or during an emergency.

Final Words

Outsourcing to an SEO reseller is the perfect way to expand your operations and increase your profits. It is the perfect business opportunity without much of a hassle. From increasing revenues to an extended portfolio, there are many advantages to reselling SEO services.

In this digital day and age, every business needs the help of an SEO service provider to be at the top of trends and SERPs. With white label SEO services, you can turn this opportunity into a profitable venture. It is the perfect time to start if your agency has yet to offer SEO services. We hope this guide has helped you with every aspect of SEO reselling.