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Did you know that interlinking is one perfect way of showing love to your website?
It retains your website visitors for a longer time. It delivers link juice to all your important pages. And, it ensures a healthy site structure so search crawlers can easily flow through your site and bring it up in the SERPs.
Such a win-win, right?
Well, that’s why this Valentine’s we are talking about how you can smartly use interlinking to help your website soak in #SelfLove.
Theory Behind Internal Linking
The basic theory behind marketers showing love towards internal linking is because it strengthens the overall search-optimized value of a website.
Internal links offer clear paths for spiders (search engine crawlers), prolonged sessions for users and a tight-knit network of posts and pages that works to improve rankings and boost lead generation opportunities.
If you’re working on a critical campaign, you must know how internal linking can help in ranking challenging keyword phrases. It’s because internal links when planned smartly transfer link juice from your best pieces to the new ones.
Significance of Internal Linking
Backlinks indicate that other websites are voting for your content, giving search engines a reason to prioritise it in the SERPs. Internal links are nearly the same. Just that here your website is voting for itself and its content (such #SelfLove).
However, if you don’t move forward with a smart interlinking plan, search engines may not be able to consider your webpage worth being ranked in the SERPs. Ultimately, it’ll adversely affect your website’s search performance.
So, try and establish site architecture and spread link equity by adopting proper interlinking techniques. This will help you in:
- Increasing the average session duration of visitors
- Improving ranking for a particular keyword
- Boosting the number of page visits per user
- Effectively reducing the website’s bounce rate
- Boosting lead generation rates
- Improving Alexa rank and overall worth of your website
All-in-all, the idea is to partner with the search crawlers so they can access and crawl through your site and help it reach the search position that it deserves and desires.
Your website is the heart of your business. It pumps all the necessary details and information strategically to your visitors so, they can fall in love with your business.
But that can’t happen until your website loves itself. And that’s what this interlinking brief was about.
So, this Valentine’s fall in love with your website first and let others fall for it later.
Also, keeping up with the Valentine’s vibe, we asked some of our team members about their idea of self-love. Here are some fun answers that we received.
Internal linking is the process of linking one page on your website to another page on your website. Interlinking is popular for blogs, service pages, or product pages. It is a powerful SEO technique that can help improve a website’s ranking in search engines, improve user experience, and boost traffic. When the website gets crawled, the internal links are followed, enabling search engines to find new pages. Interlinking also helps search engines understand the website’s structure and relationships between different pages.
Interlinking is important in SEO for many reasons, including:
- It helps Google understand your website structure better by finding new pages. This can help boost website ranking.
- It significantly improves user experience as it helps users navigate through your website with more ease as they look for relevant information
- It helps improve the ranking of the interlinked pages by passing on link equity
- It helps in reducing the bounce rate of the website as visitors spend more time on the website going through all the pages
Yes, interlinking is indeed a ranking factor, as Google uses it to understand the structure of a website to determine which pages are important and rank them higher on search engines. Additionally, interlinks can help pass on link equity that can help improve the ranking of linked pages. However, interlinking is not the only factor leading to higher rankings. Google also considers the quality of the content, number of backlinks, user experience, and presence of meta tags.