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Tips to Make your Guest Post Outreach Unignorable

Why Are You Guest Post Pitches Getting Overlooked?

Think sending a few emails will cut it? Think again! In today’s digital marketing jungle, standing out is key. Don’t let your guest post pitches drown in a sea of mediocrity. It’s time to crack the code and ensure your pitches get the attention they truly deserve. We’re about to spill the beans on the secrets to guest post outreach success. Get ready to elevate your game and make your pitches impossible to ignore!

Home / Blogs / Tips to Make your Guest Post Outreach Unignorable
Vaibhav Kakkar

Founder and CEO

January 11, 2024

Tips to Make Your Guest Post Outreach Unignorable

In today’s digital age, it’s all about making connections, building relationships, and delivering value-driven content that stands out above the rest. For those in the digital marketing world, guest post outreach has become a crucial component of that strategy.

With 65% of backlinks being obtained through guest posts, it’s clear that this method has the potential to generate leads and boost online presence. However, successful guest post outreach requires more than just sending an email and hoping for the best. It takes careful planning, fine-tuned strategy, and a wealth of expertise.

In this blog post, we’ll be sharing our top tips for mastering guest post outreach and making it unignorable.

What is Guest Post Outreach?

Guest post outreach is a smart way for businesses and individuals to get noticed on the internet. It’s like knocking on the doors of other website owners and saying, “Hey, I’ve got something super cool to share with your readers!”

You offer to write interesting and helpful articles for those websites, and in return, they let you pop a link back to your own website. It’s like a win-win game, where you and the website owner both get a spotlight.

Guest posting is one of the most effective ways to create high-quality backlinks, according to a Moz study. This not only helps you connect with a wider audience but also tells search engines like Google that your website is trustworthy.

Get Premium Placements and White-Label Reporting – Choose DWS for Effective Guest Post Outreach

Why is Guest Post Outreach Important?

Whether you’re new to SEO or a seasoned professional, you’ve probably heard the debates about which strategies are worth your time and which aren’t.

But even among the many techniques that have come and gone over the years, guest posting remains a tried-and-true method for increasing brand awareness and showcasing thought leadership.

Despite some skeptics who claim it’s no longer useful, guest posting on well-known sites and popular blogs can still be an excellent way to expand your reach and get in touch with potential clients and partners.

Here are some of the most crucial benefits of guest post outreach:

1. Build Relationships

At its core, guest post outreach is all about building relationships. When you team up with other websites or blogs in your field, you’re not just reaching more people, you’re connecting with cool folks who think just like you.

And guess what? These new people might turn into future partners, buddies to collaborate with, or even potential customers.

Increase Brand Awareness

Think of guest post outreach as a spotlight that shines on your brand. When you share top-notch content with respected websites and industry-leading blogs, you’ll have the chance to show off your brand to a whole new audience.

And don’t stop there – once your post is published, let social media amplify its reach and attract followers to your website and accounts. When your informative and high-quality content reaches more people they’ll become more aware of your brand and everything you have to offer.

Improve SEO

Search engines go crazy for credible backlinks, and guest post outreach has got you covered. When your content gets published on authoritative websites, you’re earning valuable backlinks that signal to search engines that your website is relevant and trustworthy.

Drive Traffic

Guest post outreach is a fantastic way to boost your website’s traffic. The beauty of this strategy lies in its simplicity: when you contribute a guest post to another website, you have the chance to include a link back to your own blog.

This link becomes like a breadcrumb trail that intrigued readers can follow, leading them straight to your virtual doorstep. As your captivating content captures their interest on external platforms, their curiosity naturally drives them to explore your website further.

Now that we’ve uncovered the valuable benefits of guest post outreach, it’s time to delve into the exciting realm of how to actually execute this powerful strategy.

How to Do Guest Post Outreach?

1. Identify Potential Sites

For successful guest post outreach, it’s crucial to identify high-quality websites to publish your content. Rather than aiming for sheer quantity, prioritize platforms that align with your niche, values, and target audience.

Relevance is the First Criterion

Your journey to effective guest post outreach begins with selecting websites that are not just random, but relevant. Your chosen platform should seamlessly integrate with your content and resonate with the interests and needs of your readers. Think of it as a symbiotic relationship: their audience should be your audience.

Beyond Domain Authority (DA) and Domain Rating (DR)

Many make the mistake of solely fixating on metrics like Domain Authority (DA) or Domain Rating (DR) when evaluating potential guest post sites. While these metrics can provide a rough gauge of a website’s authority, they don’t tell the whole story. There are several other vital factors to consider:

Low Spam Score: It’s essential to ensure that the website you’re eyeing has a low spam score. High spam scores can not only harm your site’s reputation but also reduce the effectiveness of your guest post.

Country-Specific Traffic: Consider the source of the website’s traffic. If your target audience resides in a specific country, it’s crucial that the website receives a substantial amount of traffic from that region.

Traffic Authenticity: Be vigilant for any signs of traffic manipulation. Organic, authentic traffic is a good indicator of a site’s credibility and trustworthiness.

Top Ranking Keywords: Analyze the top-ranking keywords of the website. Do they align with your content and audience? This can provide insights into the site’s relevance to your goals.

Our expert team at DWS meticulously assesses websites across a spectrum of criteria, guaranteeing your content discovers its ideal platform.

2. Study the Site

Once you’ve compiled a list of potential websites, take the time to thoroughly study each one. Familiarize yourself with their writing style, tone, and the topics they cover. This research will enable you to tailor your pitch and content to match the website’s preferences. Engaging with their existing content through comments or social media interactions can also help you establish a connection before reaching out.

3. Draft Your Pitch

Crafting a compelling pitch is the gateway to securing a guest post opportunity. Keep your pitch concise, personal, and focused on how your proposed content will benefit their audience. Mention specific articles you enjoyed on their site and explain how your contribution complements their existing content. Highlight your expertise and previous guest posts to showcase your value.

4. Write High-Quality Content

If your pitch is accepted, it’s time to deliver on your promise of providing valuable content. Your guest post should offer unique insights, actionable tips, or thought-provoking perspectives that resonate with the target site’s readers.

Make sure to follow their guidelines and provide value to their audience.
Ensure your content is well-structured, engaging, and relevant to the site’s audience. Incorporate internal links to their existing articles and external references to reputable sources, enhancing the overall quality of your post.

11 Tips for Guest Post Outreach Success

I. Personalize your Campaigns

Picture this, you’re the owner of a growing authority site! That means you’ve got a lot on your plate – you’re responsible for writing insightful posts, keeping your followers up to date with tweets, and managing your inbox, all while keeping up with industry trends and ensuring that your site stays relevant.
So, it’s no surprise that you don’t have time for generic guest post pitches.
Trust me, you’re not alone in your impatience with these common emails. But did you know that emails with personalized messages have a 32.7% better response rate than those without? That’s right, tailoring your pitch shows you’ve done your research and are invested in the recipient.

Here are 3 essential tips to help you execute a personalized campaign flawlessly:
Find the Common Ground:

Explore their social media profiles, blog, or website to find any shared interests, recent accomplishments, or mutual connections throughout the industry. Highlighting an article they recently wrote or congratulating them on a milestone achieved demonstrates your commitment to establishing a meaningful relationship.

Speak Their Language: 
Like chameleons, you have to adapt to your surroundings and mold your communication style to complement your recipient’s preferences. Tailor your tone to sync with their preferences.

A Window into Your Expertise:
Personalized outreach isn’t just about flattery and name-dropping. It’s also a window through which the recipient can catch a glimpse of your expertise and what you bring to the table. Share specific insights or experiences that highlight your authority in the field, positioning yourself as a valuable asset to their audience.

II. Showcase honesty

We all want to make a good impression, especially when we’re trying to get our foot in the door with a new blog. But let’s be real – pretending to be something you’re not just doesn’t cut it.

Bloggers and their readers are a smart bunch. They can spot a fake a mile away. So, instead of trying to play the expert card, why not showcase honesty?

Don’t pretend to be an avid follower of a blog when you really just stumbled upon it. Admitting your level of familiarity may just be the key to unlocking a world of opportunity. By being candid about your journey, bloggers will be more likely to consider your work.

And who knows? They may even offer some valuable feedback to help you on your journey to writing greatness. So go ahead, take the high road and showcase your honesty – because in the end, that’s what will truly set you apart.

III. Create a relationship

In this day and age, creating meaningful connections with people can be more difficult than ever. However, when it comes to reaching out to influential bloggers – the online world’s best and brightest – it’s worth the extra effort.

Think of it like making new friends on social media, but with a purpose – to collaborate and create something truly remarkable. With a little bit of effort and the right approach, you can unlock doors to collaboration that you never thought possible.

We have some cool tips and tricks to help you make those meaningful connections with the influencers in your industry:

  1. Leave thoughtful comments on their posts and show genuine interest. Spark meaningful interactions and lay the foundation for a potential connection.
  2. Follow them on all their social media accounts – Twitter, Instagram, Facebook, and more! Become a regular presence in their online community and establish a recognizable digital footprint.
  3. Amplify their voice by sharing their work on your social media. Add your own insightful commentary and make sure to tag them. Show that you’re genuinely engaged with their content.
  4. Reach out with personalized messages when you want to collaborate or have questions. Highlight specific aspects of their work that have impressed you. Let them know your intentions are sincere.
  5. Building relationships takes time, patience, and consistency. Stay engaged with their content and join their online discussions. Become known for thoughtful insights and genuine interactions.

Remember, the world of blogging is not just about sharing information; it’s about forming connections, creating networks, and nurturing relationships.

IV. Have an actual idea for a post

The key to making your guest post stand out among the sea of emails flooding blogger’s inboxes is not only to personalize your pitch but to also present a unique and compelling idea that resonates with their readers.

Crafting your guest post idea around a topic that aligns with the blog’s niche and addresses a pain point or offers a solution is key.

But don’t worry, you don’t have to have the most innovative idea ever. Just make sure your post is useful for their audience. When bloggers see that you’ve put in the effort and are serious about what you’re doing, they’re more likely to give you a shot.

Some websites typically have a page for guest posting guidelines, which may include the kinds of topics and content formats the site owner is looking for. You can use them as the basis for your brainstorming.
Additionally, reading their most popular articles can help you determine what appeals to the audience.

There are some amazing tools out there that can help you on your quest for the perfect post idea. Check out Oktopus for social media tracking and reports and Digg for top-rated blog posts. You can also use tools like Google Trends and BuzzSumo to find trending blog posts in your niche.

V. Offer them regular guest posts

If you’re looking for a way to gain favor with bloggers, offering them regular guest posts is a great strategy.

By offering them regular guest posts, you can establish a long-term content commitment that will keep them coming back for more. Think about it – wouldn’t you appreciate someone who consistently provides high-quality content for your blog instead of sporadically reaching out every few months?

Take this opportunity to not only build a relationship with these bloggers but also showcase your expertise on their platform. So go ahead and make a pledge to provide regular guest posts – it’s a win-win for everyone involved!

VI. Use your existing network

Another successful strategy to boost the success of your guest post outreach is to tap into your existing connections!

Think about those editors, content marketers, or bloggers you’ve worked with in the past. These are the relationships you should be nurturing. By building upon a level of trust, your chances of a positive response to your guest post proposal significantly increase.

And let’s face it, who doesn’t love working with someone they already know? So why not simplify the outreach process and enhance your chances of forging meaningful connections within your niche?

Start within your network, and you’ll be on your way to expanding your guest post outreach efforts in no time!

VII. Write a good pitch

According to studies, editors receive up to 10 pitches per day. That number might seem low, but it’s likely even higher as many pitches never make it to the right address and are never reviewed. So, what can you do to stand out?

Two things editors love: interesting topic suggestions and highly personalized emails.

Unfortunately, there’s no exact formula for a perfect pitch. Every blog has different requirements, audiences, and editors who value different things.

But don’t worry, we can show you the ingredients you need and how to mix them together to create a winning pitch:

Craft an enticing subject line

According to recent studies, emails with clear and concise subject lines boast an impressive 47% open rate boost. Yes, you read that right – almost half!

Here’s the thing,

Marketing, and business niches have caught on to the fact that creating great content can keep followers engaged on social media and drive organic traffic.But let’s face it, it’s tough to keep up with a high volume of original content. That’s where guest contributions come in.

You might be surprised to learn that sites are actually open to receiving guest post pitches, and they’ll often read them even if your subject line isn’t the most creative.

However, if you’re pitching to a site that doesn’t publish a lot of guest content, a captivating subject line could be your key to catching their attention.

Sprinkle these sizzling ideas in your subject lines:

  • Drop a mind-blowing stat about your upcoming content
  • Toss a thought-provoking question their way
  • Whisper the editor’s name – it’s like a secret handshake
  • Bond over shared interests – find that sweet spot

Crafting the Body of the Email

The first impression is everything, and this can be particularly true when it comes to guest post pitches. It’s crucial to take your time to compose a flawless pitch because it reveals a lot about your competency and attention to detail.

Structure Sense:

The structure and readability of the pitch are essential indicators of whether you can organize your thoughts logically and communicate them effectively.

Check Grammar:

Additionally, proofreading your pitch thoroughly is a clear sign of your precision and professionalism.

Show, Don’t Tell:

A successful pitch also requires an understanding of the blog’s audience and interests. Including previous work examples and topic descriptions is another way of displaying your expertise.

Include Links:

Finally, not mentioning important information like links to your website or your work history can be a significant red flag that could hurt your chances of being published.

Being mindful of these things will help make your guest post pitch stand out from the crowd.

Make it personal

When you’re reaching out to people, make it feel like a one-on-one chat, not a generic speech.

Now, we know you’re juggling a lot with limited time. But there’s a nifty tool called Pitchbox that can help you manage most of your outreach tasks. That way, you can focus on adding your personal touch where it counts.

We have already mentioned the importance of personalization in our #Tip 1.Now, let’s dive into some more cool ideas to make sure your pitch for a guest post shines bright and can’t be ignored:

  • Drop the editor’s name
  • Mention a post they did that rocked your world and explain why
  • Tweak your topic ideas to match the vibe of their blog
  • Share your past work examples that fit their style
  • Show you really dug deep: share something cool you found during your research

And remember, you’re not stuck with just these ideas!

  • Toss in a meme, GIF, or a cool graphic – show your fun side!
  • End with a snazzy quote to leave them thinking
  • Ask for their take on a tricky problem – everyone loves sharing insights

Personalization is your secret sauce. It tells them you’re not just another email in the pile. You care about what you’re writing, and that’s gold!

Here are some basic yet crucial tips to make your emails look professional and credible:

  1. Customize your email address for a more polished impression.
  2. Don’t forget to include your name, website title, and social media handles for easy follow-up information.
  3. Stick to one font for a sleek and consistent email appearance.
  4. Avoid overwhelming your reader with a wall of text! Break up your content into clear and concise paragraphs to effectively get your point across.

Check out this proven email template from Brian Dean:


Hi [Name],

I’m a long-time reader. You may have noticed my comment on your post on [Article] (awesome article by the way).

I’m writing to you because I’d love to contribute a guest post on [Website].I’ve been brainstorming some topics that I think your readers would get a ton of value from:

[Idea #1]

[Idea #2]

[Idea #3]

I’ll make sure the piece overflows with information that can’t be found anywhere else.

To give you an idea of the quality I’ll bring to your site, here’s a link to a guest post that I recently published on [Other Website].


[Your First Name]

Here are some other excellent outreach templates by Neil Patel:


Subject: A few content ideas?

Hi [First Name], I have a few article ideas that I think would be perfect for you if you’re interested. I didn’t mention it before, but I’m actually a [Your niche] blogger (just on my personal site).

I previously wrote a really in-depth article on [topic] {put the link in here!}. I was looking for a few great resources to link to in that article, but I couldn’t really find any, so I just noted down the topics.

I was planning on writing about them myself because I think they’ll turn out great, but it’s not exactly the kind of topic I usually write about on my site.

It just occurred to me that you might be the perfect writer to use these ideas, so they’re yours if you’d like to pitch them to any of your editors:

[idea #1]

[idea #2]

[idea #3]

Let me know if you end up writing any—I’d love to read them.


[Your Name]


Subject: you should blog about [insert your guest blog post topic] [First Name], as an avid reader of [their site name], I would love to read about [insert guest blog post topic], and I think your other readers would as well. Your content on [insert existing post from their website #1, insert existing post from their website #2, and insert existing post from their website #3] is great, but I think you can tie it all together by blogging on [insert guest blog post topic].

I know you are probably busy and won’t blog about it, so I’m going to make you an offer you can’t refuse. How about I write it for you? Don’t worry, I’m a great blogger and have had my posts featured on [insert previous guest post URL #1] and [insert previous guest post URL #2].

Let me know if you are interested. I already know your blogging style, plus I understand what your readers love… as I am one.Look forward to hearing from you,

[Your Name]

VIII. Find the right person to contact

When you want to connect with websites for guest posting, find someone who has the power to say “yes.” This person can either say yes to your guest post or guide you on the right steps.

If you ask someone without authority, you might end up using time without getting results.

Look at the ‘Contact Us’ page on the website you like. This way, you’ll know the right email to use. Some websites might also have a form to fill out. Make sure you know what to do.

Sometimes, a website has different editors for different things. Each editor focuses on specific topics. Find out which editor likes what you want to write about.

IX. Offer something valuable

Providing value is essential when it comes to building strong relationships in any aspect of life, including the online world. It is one of the best ways to establish a relationship and make a positive impression.

This could be anything from sharing data related to their industry or niche to providing ideas for future articles that would fit their blog perfectly without asking for more than one backlink in return.

Offering free editing work can also be a great value-add, as it shows that you are willing to go above and beyond to help the blog owner create quality content.

X. Show humbleness

Approaching potential guest post opportunities with a pleasant and non-entitled tone can make all the difference. By showing appreciation for their time and consideration, you not only increase your chances of being accepted but also make a positive impression that could lead to more opportunities down the line.Remember to use a requesting tone rather than demanding a spot, as this approach can go a long way in the outreach process.

XI. Send the pitch at the right time

When it comes to reaching out to potential guest post opportunities, timing is key. While your content and pitch are vital, the moment you hit that “send” button can greatly impact your chances of success.

The weekday mornings emerge as the golden hours for sending your pitch email. By doing so, you display your commitment and dedication to your work.

Respect the boundaries of a blog editor’s personal time. Sending your pitch late at night or during weekends might unintentionally inconvenience them. Editors, like all of us, deserve a break from their work-related matters. Pitching during off-hours could lead to your email getting lost amidst the influx of messages they receive during business hours.

Out of all the days in a week, Wednesday is hailed as the ultimate champion for sending out outreach emails.

Be mindful of the geographical location of your target bloggers or webmasters. Sending your pitch in alignment with their local time enhances the chances of your email being noticed promptly.

Wondering when to follow up after pitching?

Give it at least a week if you don’t get a quick response. Editors are busy, so they might not see your email right away.

Follow-ups can significantly improve outreach conversion rates. In fact, a single additional follow-up message can lead to 65.8% more replies.

If they’re still not responding, it’s probably because they’re too busy or not interested. Don’t waste your time – move on and try your pitch somewhere else!

How To Get Started With Your Guest
Post Outreach?

When it comes to guest post outreach, there are definitely some challenges to navigate. Firstly, you’ll need to identify the top bloggers in your niche and track down their contact information.

Once you have their email addresses, it’s time to pitch your content. However, don’t be surprised if you don’t receive a quick response from most authority sites and blogs – they typically receive countless requests each week.

It’s important to be patient and persistent with follow-up emails, as it may take days or weeks to hear back from them.
Nonetheless, manual outreach can be overwhelming and time-consuming, especially if you have other core content areas to focus on.

Eliminate guest post outreach hassles with DWS! Let our capable professionals handle the intricacies.

Wrapping Up

Guest blogging outreach can seem like a daunting task but I hope the tips above should help you with every step of the process.

From determining who to contact and what kind of content will be accepted by that site, to how to pitch and engage editors, you should be well-equipped for a successful guest blogging outreach campaign.

Get outside of your comfort zone; the rewards are sure to follow if done right.  With that said – don’t forget to stay organized and track your progress! Good luck, and happy blogging!

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