Since its inception, the landscape of SEO has been witnessing frequent changes. However, link-building remains a keystone of the strategy for improving a website’s search engine ranking. As of 2023, numerous link-building companies have emerged, offering a wide range of services to help businesses boost their online presence.
In this blog post, we discuss the top seven link-building companies that have consistently delivered quality results.
So, whether you are a business owner looking to win at SEO or an aspiring SEO looking for learning opportunities, these seven companies could be your holy grail!
What is Link Building?
In the simplest words, link building refers to the practice of building backlinks pointed to a target website. In this strategic and continuous process, link-building experts focus on acquiring hyperlinks from other websites to your own. These hyperlinks are referred to as backlinks, which serve as channels connecting different web pages on the internet.
The primary aim of executing a link-building process is to boost a website’s rankings in search engines, as most search engines prioritize websites with a strong and healthy backlink profile.
What is a Link Building Service?
Link-building service is a professional service focusing on obtaining backlinks from reputed websites to improve a client’s website authority and visibility in search engine results. Link Building companies employ various strategies and methods to improve a website’s overall SEO performance.
According to a study by Moz, Backlinks are one of the top three ranking factors considered by Page rank (Google’s search algorithm). Websites with strong backlinks tend to rank higher in search engine results.
The 7 Top Link Building Companies
Here’s a list of seven top link-building companies.
Digital Web Solutions
Founded in 2005, Digital Web Solutions, a.k.a. DWS, is a professional link-building company offering services across all market niches. From boosting local SEO results for brick-and-mortar businesses to White labeling link-building requirements from small-scale digital agencies, DWS does it all.
Digital Web Solutions offers a comprehensive link-building service that drives organic traffic and boosts search rankings.
Here’s a list of benefits one can acquire by hiring DWS for their link-building requirements:
- Diverse link sources: DWS acquires backlinks from a range of reputable sources. From Web 2.0 to Medium articles and high authority guest posting, DWS maintains a diverse backlink profile for best SEO results.
- Customized strategies: Not all brands are the same, and not all link-building projects are synonymous. Professionals at DWS understand this and make sure to optimize their link-building strategies depending on the business, industry, and website’s current standings.
- Content creation: DWS crafts engaging content to support the link-building efforts. Apart from identifying brilliant link-building opportunities, DWS also provides top-quality content to fuel each link-building campaign.
- Transparent reporting: DWS provides transparent reports on the progress of every link-building campaign. This helps clients track results and progress without a hitch.
If you are looking to ace your link-building efforts, DWS could be your go-to name. With nearly 20 years of experience in the agency business, we are one of the few companies that deliver great results!
Screaming frog
Founded in 2010, Screaming Frog has been delivering its admirable SEO services for over a decade. Their marketing technologies and professional staff join hands to deliver reliable link-building services with the following benefits:
- Advanced SEO expertise: Screaming Frog boasts its team of SEO experts with years of experience delivering results through SEO. Their team can be relied upon to come up with fruitful link-building strategies that produce results.
- Comprehensive Site Audits: Screaming Frog’s comprehensive site audit services make them a better link-building agency than many new players. This process helps them identify link-building opportunities and craft a robust link-building strategy.
- Transparent reporting: Screaming Frog is one of the reputable link-building companies, and their transparent reporting makes them more reliable.
Screaming Frog’s link-building services can be a top-tier choice for businesses looking to strengthen their online presence.
uSERP
When it comes to top-notch link-building services, uSERP is another name to trust. Here are a bunch of benefits uSERP offers:
- Exhaustive research: The uSERP team conducts exhaustive research to pinpoint authoritative websites for link placements. This strategic approach helps uSERP deliver quality links that not only boost SEO but can also drive high-value traffic to your website.
- Expertise: The uSERP team leverages its industry expertise to build qualified, high-authority links for its clients. Their expertise and network enable them to secure coveted link opportunities for better SEO and referral traffic.
Additionally, uSERP also promises to help its clients unlock unreachable backlink opportunities through their content-first approach.
Helium SEO
Here’s another reliable link-building company that can help boost your website’s SEO. Helium offers:
- A customized strategy: Helium SEO tailors its outreach efforts to the target business’ specific industry. This helps them build links that are most relevant to your website and niche.
- Content Excellence: The Helium SEO team offers reliable content creation services. With their focus set on driving engagement and traffic, they create content that naturally attracts backlinks.
- Transparency: Clients can expect complete transparency with regular reports detailing the progress of their link-building campaigns. This open communication ensures that the client is always in the loop.
In fewer words, Helium SEO offers qualified link-building services that are backed by a content and quality-first approach.
Rocket Pilots
Rocket Pilots offers reliable and reputable link-building services across niches. Here’s why it can be a good choice.
- Link Diversity: Rocket Pilots employs a diverse array of link-building techniques. From guest posting to influencer outreach and web 2.0 link-building, Rocket Pilots makes sure to maintain link diversity in their link-building strategies.
- Data-driven results: Rocket Pilots’ team is driven by data and analytics. They continually monitor and optimize their link-building strategies and campaigns. This helps ensure link quality.
- Customized strategies: As all websites are different, their link-building strategies also need to be different. Rocket Pilots adopts a customized link-building strategy that ensures that their client’s websites enjoy backlinks from the most relevant sources.
- Specialized services for law firms: If you own or manage a law firm, Rocket Pilots could be the perfect link-building company to boost SEO for your business.
Enleaf
Enleaf is another reliable link-building and SEO agency that has been empowering local businesses through SEO. Businesses can use Enleaf’s services to make link-building easier, more efficient, and relevant.
- Qualified content: Enleaf hires some of the most qualified and experienced writers to optimize their link-building processes. This ensures brand reputation and attracts natural backlinks.
- Wide network: Enleaf has been in business for a while and is connected to a wide network of marketers, bloggers, and SEOs. This helps them tap into unique link-building opportunities.
- Reliablity: Enleaf is a reliable and reputable SEO and link-building company that uses ethical SEO practices for its client’s projects. The team is also well-equipped with the latest SEO knowledge and is always in tune with the latest trends and algorithm updates.
Neil Patel Digital
Speak of link-building and search engine optimization, and Neil Patel is a name that most have heard. From offering impeccable SEO and marketing services to some of the biggest brands on the planet to nurturing small-scale businesses across a wide array of industries, Neil Patel’s brand has been doing it all.
Here are some of the key USPs of Neil Patel Digital’s link-building services:
- The promise of experience: As we are talking about some of the most popular and seasoned SEO and link-building services, Neil Patel Digital has to be on the list. With over 24 years of experience in digital marketing and SEO, Neil Patel has built multiple brands and helped hundreds of businesses achieve their marketing goals. This experience is reflected in NPD’s link-building services.
- Ethics: Like DWS, NPD prioritizes white-hat link-building strategies, ensuring that the links are acquired through genuine outreach. This helps maintain link quality throughout the campaign.
- Industry connections: Neil Patel and Neil Patel Digital have spent years in the digital marketing industry. This time has rewarded them with valuable connections that help them quickly identify and access unique and qualified link-building resources.
All-in-all, Neil Patel Digital is trusted for its quality backlinks.
5 Characteristics that Make a Great Link-Building Agency
SEO is the need of the hour. Any business looking to grow its online presence may want to explore the opportunities that SEO may unlock for them. However, while picking a link-building agency for your SEO project, it’s important to keep a few things in mind.
Here are five top characteristics that make a great link-building agency:
A Holistic SEO Implementation Process that Includes Link Building
Business owners sometimes believe that only placing high-quality links can give a significant boost to their website ranking. However, that’s not all; the SEO teams, along with writers, need to work on essential peripheral techniques in order to implement a robust SEO strategy.
SEO techniques like keyword strategy, site audits, off-page & on-page optimization, competitor analysis, and Link building have great importance when it comes to a holistic implementation of the SEO process for any website.
An Impressive Client Portfolio
The clients a link-building company has worked with can tell a lot about the quality of work they deliver. For example, a company managing SEO campaigns for world-renowned brands is likely to have more experience, knowledge, and know-how of sailing through different search engine algorithm updates.
As a result, they can easily access information regarding upcoming search trends and modify the link-building strategy based on various algorithm updates.
Before a business picks its link-building partner, it’s advisable to check for customer testimonials and client portfolios.
Thought Leadership
While SEO may look like a simple, technical process involving various steps and stages, to drive sustainable results, SEOs need the right knowledge, a positive state of mind, relevant experience, and patience.
Most of the successful link-building companies employ expert SEO professionals with years of experience boosting campaigns for a number of brands.
This is where thought leadership comes into play. The knowledge and POV an experienced SEO can bring around can often make them stand out from the competition.
But how can one decide whether a link-building company has thought leaders on board?
The type of content that the company is publishing can be one way of judging the quality of services it may deliver.
Real Life Testimonials
Another factor to consider while picking a link-building service is the testimonials. These testimonials allow prospects to get an idea about the company’s experience with past clients, offering valuable insights into the company’s credibility and effectiveness. Genuine testimonials provide concrete evidence of a link-building service’s ability to deliver on its promises, showcasing the tangible results achieved for other businesses.
Moreover, real-life testimonials help in identifying whether the link-building company aligns with your specific needs and objectives.
A Diversified Team
While selecting a link-building service for your business, it’s important to interact with their SEO team. While most reliable and reputable link-building brands employ the best SEOs, having a conversation with them can help you decide whether their expertise aligns with your requirements.
Ideally, it’s best to hire a team with expertise in a wide range of niches. A diverse team can better understand and connect with a wide range of audiences, improving outreach and relationship-building efforts.
What to Expect from a Professional Link-Building Company
Wondering what to expect from a professional link-building company? Here’s how the onboarding and execution processes take place.
A Discovery Session
One of the initial stages in partnering with a professional link-building company is the discovery session. This is where you and the agency get to know each other. During this phase, the company should take the time to understand your business, industry, goals, and unique challenges. At this stage, businesses can expect a comprehensive discussion about their current SEO efforts, existing link profiles, and the specific objectives they aim to achieve through link building.
A thorough discovery session allows the link-building company to tailor their approach to your needs. They should ask questions to gain insights into your target audience, competitors, and brand identity. The more in-depth this initial conversation is, the more effectively the agency can craft a customized strategy that aligns with your objectives.
Research & Strategic Recommendations
This step involves identifying link-building opportunities, assessing your competitors’ strategies, and selecting the most suitable link-building tactics for your business. Here, the agency will analyze your existing backlink profile to identify areas for improvement.
Based on their research findings, the link-building company may provide you with strategic recommendations. These recommendations should outline the types of content to create, potential outreach targets, and a timeline for execution. A good link-building agency will present you with a well-defined plan that aligns with your SEO goals.
A Contract with Project Deliverables
Once the strategic plan is agreed upon, a professional link-building company will provide you with a contract outlining the scope of work, project deliverables, and the associated costs. It’s essential to review this contract carefully to ensure all your expectations and the agency’s commitments are clearly documented.
The contract should include details on the number of backlinks to be acquired, the quality standards to be maintained, and a schedule for reporting and progress updates. Make sure it specifies the process for handling any unforeseen challenges that may arise during the campaign. A reputable link-building company should be transparent about its pricing structure and any additional costs that may apply.
Client Onboarding
Before the link-building campaign kicks off, you can expect a thorough client onboarding process. This usually involves the agency collecting all the necessary information and assets they’ll need to execute the strategy effectively. You may be required to provide access to your website, content management systems, and any analytics tools you use. Additionally, the agency may need your input on content creation, target keywords, and branding guidelines.
During the onboarding process, it’s essential to establish clear lines of communication. Understand how often you’ll receive progress reports, and ensure you have direct contact with a dedicated account manager who can address your questions and concerns promptly.
Things To Avoid When Looking For A Link Building Service
While understanding what to expect from a professional link-building company is crucial, it’s equally important to be aware of red flags and pitfalls when searching for a service provider. Here are some things to avoid:
- Low-Quality Links: Beware of companies that promise a high volume of low-quality backlinks for a low price. Google’s algorithms prioritize the quality of links over quantity, and acquiring spammy or irrelevant links can harm your website’s rankings.
- Black Hat Tactics: Avoid link-building agencies that engage in black hat SEO techniques, such as link farms, keyword stuffing, or hidden text. These practices can result in severe penalties from search engines.
- Lack of Transparency: If a company is not transparent about its methods, pricing, or reporting, proceed with caution. Transparency is a sign of professionalism and accountability.
- Guaranteed Rankings: Be wary of agencies that guarantee specific ranking positions or overnight success. SEO is a long-term strategy, and ranking improvements can vary based on competition and other factors.
- No Customization: Every business is unique, and a one-size-fits-all approach to link building rarely delivers optimal results. Avoid agencies that do not tailor their strategies to your specific needs and goals.
6 Link Building services that actually work
Here’s a list of six link-building services that actually work and create tangible results.
HARO Link Building
HARO, or Help A Reporter Out, is a platform that connects journalists and content creators with industry experts and sources. It’s a powerful tool for link building, and it works by responding to journalist queries within your niche. Here’s how it works:
- Sign up on HARO.
- Receive daily emails with journalist queries related to your industry.
- Craft well-informed, concise responses to relevant queries.
- If your response is selected, your website or brand gets mentioned in the journalist’s article with a valuable backlink.
HARO is effective for link building because it provides opportunities for authoritative and organic backlinks from reputable news sources and websites. It also establishes you as an expert in your field.
Digital PR
Digital PR is an essential part of modern link building process. It involves creating and distributing newsworthy content to earn media coverage and backlinks. Here’s how it works:
- Develop a PR strategy that aligns with your business goals.
- Create compelling press releases, infographics, or other newsworthy content.
- Outreach to journalists, bloggers, and influencers in your industry.
- Secure media coverage and backlinks when your content gets featured.
Digital PR can help you build high-quality backlinks from authoritative websites, improve brand visibility, and establish trust within your industry. It’s a dynamic strategy that requires creativity and strategic outreach.
Guest Posting
Guest posting involves writing informative and relevant content for other websites within your niche. In return, you receive a backlink to your site in the content or author bio. Guest posting works as follows:
- Identify websites in your niche that accept guest contributions.
- Develop high-quality, informative content that provides value to the host site’s audience.
- Submit your content to the target websites for review and publication.
Guest posting is an effective way to acquire contextual and authoritative backlinks. It also allows you to tap into new audiences and build relationships with other industry experts.
Niche Edits
Niche edits, also known as curated links or link insertions, involve adding your link to existing content on relevant websites. This method works as follows:
- Identify websites with existing content related to your niche.
- Reach out to the website owner or webmaster and propose adding your link to their relevant content.
- If they agree, your link is inserted into the existing content, providing you with a valuable backlink.
Niche edits are a white-hat link-building technique that can help you secure contextual links from authoritative sites. It’s less resource-intensive than creating entirely new content.
Skyscraper Link Building
The skyscraper technique is a content-driven link-building strategy developed by Brian Dean of Backlinko. Here we are required to create exceptional, in-depth content that outperforms existing content in terms of quality, depth, and value. Here’s how it works:
- Identify popular content in your niche with a significant number of backlinks.
- Create a more comprehensive, up-to-date, and valuable piece of content on the same topic.
- Promote your skyscraper content to the websites that link to the original content.
- Encourage them to replace the old link with a link to your superior content.
Skyscraper link-building leverages the power of creating exceptional content to earn high-quality backlinks. It requires a strong content creation and outreach strategy.
Managed Link Building
Managed link building is a comprehensive approach to link acquisition, typically offered by professional SEO agencies. It encompasses various strategies and tactics, including those mentioned above, but with a focus on customization and ongoing management. Here’s how it works:
- An SEO agency or in-house team creates a tailored link-building strategy based on your goals and industry.
- They execute the strategy employing guest posting, digital PR, niche edits, or other proven tactics.
- The process is continually monitored and adjusted to ensure optimal results.
- Detailed reporting and analytics help track the impact of the campaign on your website’s SEO performance.
Managed link building provides a holistic approach to link acquisition, ensuring that your website earns high-quality, relevant backlinks over time. It allows you to leverage the expertise of professionals who stay updated with the latest SEO trends and algorithms.
