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Video Marketing Statistics & Trends for 2025

Home / Blogs / Video Marketing Statistics & Trends for 2025
Raghav Tayal
Raghav Tayal

Head Of Operations - Digital Web Solutions

February 3, 2025

In 2025, it has become impossible for marketers to ignore the impact of video content on audiences. With the growing popularity of video materials across various platforms, businesses have a great opportunity to reach their target audience and convert them using personalized video. But before you start your video marketing journey, it is important to learn about the current trends and statistics that drive the video marketing landscape.

What Is the Online Impact of Video?

With the growing availability of high-speed internet and large-screen mobile devices, it has become easier for the general public to consume video content on the go. Needless to say, businesses are using it to their advantage to promote their brand and convert prospects into loyal customers. Let’s take a look at some of the major statistics that highlight the impact of video content on the internet. The numbers are not just about marketing videos but apply to online videos of all types and sizes.

  • Watching video content accounts for one-third of all online activities.
  • 55% of users watch online videos daily.
  • 100 million internet users watch an online video every day.
  • More than 1 billion hours of video content are consumed on YouTube every day.
  • On average, people watch video content for 17 hours every week.
  • Over 92% of all internet users worldwide watch videos online every week.
  • More than 90% of consumers within the age group of 12-44 qualify as digital video viewers.
  • Online video content currently has a global audience reach of 92.3%.
  • The US has over 244 million online video viewers.
  • More than 75% of all online videos are consumed on mobile devices.
  • 65% of users choose YouTube as their preferred channel for consuming video content.
  • 75% of users prefer consuming videos in a horizontal format, while only 25% of the users prefer vertical format videos.
  • 92% of people who consume videos on their mobile devices eventually end up sharing the content with others.
  • 92% of users watch videos while keeping the sound off.
  • 80% of users will click away from videos that start to buffer or load slowly.
  • Users retain 95% of the information presented to them in video format. However, they only retain 10% when they read it in text-based content.

Statistics clearly show that videos are the most effective medium for addressing a large section of the population. YouTube is certainly the most popular video-streaming platform today. However, several other social media platforms offer better penetration among certain audience groups.

Which Social Media Platforms Are Best for Video Marketing?

With the growing popularity of social media platforms, it has become easier for businesses to reach their target audience and establish a connection. If you want your video marketing efforts to be effective, you need to understand where your audience is. Let’s take a look at the most popular social media platforms that you can target for your video marketing campaigns.

Instagram

  • 58% of users say they have become more interested in a product or a brand after seeing it in Instagram Stories.
  • Reels account for more than half of the time users spend on Instagram.
  • Every minute, 694,000 reels are shared by DM.
  • Reels need to be less than 90 seconds long for them to be recommended to non-followers.
  • 68% of marketers feel confident that Instagram delivers positive ROI.
  • 86% of companies have a presence on Instagram.

YouTube

  • 83% of consumers around the world prefer YouTube to watch video content.
  • Over 40% of shoppers worldwide say they have bought products they discovered on YouTube.
  • 65% of video viewers say YouTube is their favorite channel for consuming user-generated content.
  • The top 4 content categories consumed by YouTube viewers are comedy, music, entertainment/pop culture, and “how-to.”
  • On average, videos that rank on the first page of YouTube have more than 4,000 comments.
  • 80% of US marketers are confident that YouTube videos convert.

TikTok

  • 61% of TikTok users discover new brands on the platform.
  • Millennial users on TikTok are 2.3 times more likely to create a post and tag a brand.
  • 1 in every 4 users purchased something after seeing a beauty TikTok video.
  • 63% of all successful TikTok ads communicate their message right away.
  • An average user opens TikTok 20 times a day.

Facebook

  • On average, American users spend about 30.9 minutes on Facebook every day.
  • 50% of the time users spend on Facebook is spent consuming videos.
  • Vertical video with audio witnesses a 35% higher click-through rate.
  • Reels hit 200 billion views per day across the Facebook family of apps.

LinkedIn

  • Video content on LinkedIn is expected to grow by 65% by 2025.
  • LinkedIn users are 20 times more likely to share video content.
  • Video ads on LinkedIn hold attention 3 times longer than static ads.
  • 62% of B2B buyers trust LinkedIn video content.
  • LinkedIn live videos receive 7 times more reactions than standard posts.

X (formerly Twitter)

  • Video ads on X that feature a brand logo within the first three seconds of the content witness a 30% higher brand recall.
  • X has over 237 million monetizable daily active users.
  • Vertical ads on X see engagement rates 7 times higher than ads on users’ home timelines.
  • 55% of users on X prefer to see informative content.
  • 53% of US users regularly use X for news.

Snapchat

  • More than 57% of businesses post video ads on Snapchat.
  • 39% of Snapchat’s ad target audience is within the age range of 18 to 24.
  • Snapchat users are 60% more likely to make impulse purchases.
  • 64% of Snapchat users watch ads with the sound turned on.
  • 39% of users find it difficult to remember the companies they saw in an ad after utilizing distorting Snapchat filters.

WhatsApp

  • WhatsApp has a massive audience base with 2.2 billion global users.
  • WhatsApp helps businesses increase their conversions by up to 112% by reaching out to them with customized messages.
  • The average time spent by users on WhatsApp is 19.4 hours per month.

Reddit

  • The platform has over 1.2 billion monthly active users.
  • There are over 2.8 million daily active subreddits.
  • Reddit users watch 1.4 billion native videos every month.

While all these platforms have their very own audience, you need to do your homework and understand which platform you should target with your video marketing campaigns.

The Business Perspective on Video Marketing Benefits

One of the best ways to evaluate the effectiveness of a specific marketing strategy is to assess the way other companies look at the strategy. If the majority of the companies succeed in using the strategy, it is probably a good strategy to pursue. Here are a few statistics that can make it easier for you to understand the impact of video marketing on businesses:

  • 91% of companies use videos in their marketing strategies.
  • 69% of businesses have invested in paid video advertising.
  • 66% of B2B organizations use video marketing.
  • 71% of B2B companies use video marketing.
  • 88% of marketers treat video marketing as a crucial aspect of their digital strategy.
  • 30% of marketers say that video marketing is more crucial in their overall marketing strategy than their website.
  • 48% of content marketers think that their organizations are not using video marketing to its full potential.
  • 36% of marketers say that their primary goal for video marketing is to achieve greater brand awareness.
  • 68% of businesses that did not use video marketing at the time of the survey expressed that they intend to start using it in 2024.
  • 15% of the businesses that do not use video marketing say that they avoid it because they do not know where to start.
  • 39% of businesses think lack of time is the biggest hurdle when it comes to running a video marketing campaign.

Even though a significant percentage of businesses have yet to start their video marketing journey, most plan to start using it soon. Those who are already using video marketing as part of their overall marketing strategy have received positive results. So, if you are planning to explore video marketing for your business, this is the right time.

How Do Online Users View Video Marketing?

When it comes to video marketing, online users react differently to different video types and formats. Let’s take a look at some crucial statistics that give a clear picture of what the online users think of video marketing:

  • 54% of email subscribers prefer emails that have video content in them.
  • 72% of consumers have admitted that they would prefer to learn about services and products in a video format.
  • 91% of users want to see more video marketing content from companies.
  • 66% of consumers say that they find short-form videos more engaging than long-form ones when published on social media.
  • 45% of users prefer to see more live video content on social media channels.
  • Viewers are 35% more likely to keep on watching a personalized video than a video that is not personalized.
  • 65% of users skip online video advertisements when they have the option to skip.
  • 87% of users say that the quality of a video impacts the level of trust they have in a brand.
  • Over 90% of consumers discover new brands on YouTube.
  • 87% of business-related videos are consumed on desktop computers.
  • 70% of users are open to learning about new products from brands on YouTube.
  • More than half of online users watch explainer videos prior to making a purchase.
  • More than 40% of users have bought products that they discovered on YouTube.
  • More than 55% of consumers use YouTube to help them make better purchase decisions.
  • 82% of users have purchased a service or product after watching a marketing video.
  • 80% of buyers who watched a YouTube video related to a planned purchase admitted that they did so near the beginning of their purchasing process.
  • 80% of consumers switch back and forth between online search and video content when doing their research on products.

As you can see, video marketing makes a significant impact on the way consumers discover and purchase products or services today. So, if you want people to research your products or services and ultimately purchase them, you need to find the right way to promote your video content.

What Types of Videos Do Marketers Create?

In video marketing, marketers use different types of videos to reach their target audience and spread their message. You may also choose specific types of videos for your campaign based on your marketing objectives. Some of the popular types of marketing videos include the following:

  1. Product Demos and Tutorials
  2. Brand Storytelling Videos
  3. Customer Testimonials and Reviews
  4. Event and Webinar Highlights
  5. Explainer Videos
  6. Behind-the-Scenes Content
  7. Social Media Shorts and Ads
  8. Case Study Videos

Now, let’s focus on the statistics that give a clear picture of how businesses use these different video types to drive results:

  • 24% of marketing videos are animated, while 48% are live-action videos.
  • 22% of marketing videos are simply screen-recorded.
  • 40% of videos that customer experience teams develop are how-to videos.
  • 65% of marketing videos are presentations.
  • 20% of organizations have produced thought leadership videos in the recent past.
  • 40% of organizations have produced explainer videos.
  • Almost 50% of all marketing videos are testimonials.
  • 32% of organizations have created videos that are essentially product demos.
  • 95% of marketers have succeeded with short-form videos.
  • 53% of companies have used synchronous video content via live webinars.
  • 39% of video marketers have produced video testimonials as a part of their content.

How Do Businesses Produce Videos?

Businesses produce videos in different ways for their marketing campaigns. The following statistics will help you better understand the video creation process for different businesses:

  • 35% of marketing videos are prepared from scratch.
  • 38% of organizations produce their marketing videos in-house.
  • 48% of marketing videos are created using certain combinations of premade templates.
  • 75% of video marketers use AI to help them develop video content.
  • 38% of businesses divide their video marketing workload between their in-house team and a third-party agency.
  • 24% of businesses rely completely on third-party agencies for their marketing videos.

You need to set your budget and priorities to clarify how you want to produce videos for your business. If you don’t have the budget to build an in-house team to make marketing videos, it makes sense to hire a third-party agency to create professionally created video content.

How Much Are Businesses Spending on Video Marketing?

In order to get started with video marketing, businesses are expected to put in some money upfront. They may want to invest in equipment or hire a professional editor to ensure their videos are good. The types of expenses vary depending on the goals of the organization. Here are some statistics that will help you understand the amount of funds spent on video marketing:

  • In 2024, 85% of marketers had the plan to either maintain their ongoing video budget or increase it.
  • 60% of organizations dedicate 11–50% of their marketing budget to video marketing.
  • On average, businesses increase their video marketing budgets by 25% annually.

While the cost of producing a video can vary depending on several factors, you may need to set a different budget for running the video ads.

What Results Can Video Marketing Achieve?

Video marketing is one of the most effective ways to enhance your brand visibility and reach your target audience. While some of the numbers mentioned above may not seem promising, you may try your luck with video marketing after learning about the following statistics.

  • 82% of businesses report that people spend more time on their websites where there are videos.
  • 86% of marketers admit that video content has helped them drive more website traffic.
  • Users stay almost 3 times longer on pages with video content than the ones without video content.
  • 90% of marketers report that they have witnessed a growth in their return on investment (ROI) with video marketing.
  • Blog posts with video content are 3 times more likely to attract backlinks compared to the posts without video content.
  • According to 87% of surveyed marketers, video marketing has generated more leads for their businesses.
  • Organizations that use video marketing are statistically more likely to grow their revenue 49% faster than those that don’t.
  • 87% of marketers admit that video marketing has helped them drive more sales for their businesses.
  • Video marketing companies are likely to witness 34% higher conversion rates than those that do not.
  • Having a video on a landing page can boost the page’s conversion rate by as high as 80%.
  • Video marketing can help eCommerce websites boost their conversions by as much as 80%.
  • The average conversion rate for sites that feature video content is 4.8%. For the sites with no video content, the conversion rate is 2.9%.
  • Social media posts that contain video content generate 1200% more shares than image-based and text-based posts combined.
  • Social media posts that feature video content attract twice as much engagement as the ones that only contain images.
  • Marketing emails that include videos will have 300% higher click-through rates.
  • 90% of companies admit that video marketing has improved their brand awareness among their target audience.
  • 88% of marketers say that video marketing has enabled their users to better understand their products and services.
  • 62% of Google searches include video results.

These statistics clearly show that videos can significantly improve your marketing efforts and drive the results that you have been wishing for. If you do not have the skill or expertise to develop a winning video marketing strategy, you can always hire a third-party agency to help you with your video marketing efforts.

Video Marketing Services From Digital Web Solutions

If you are looking for a trusted video marketing agency for your business, Digital Web Solutions is the right choice for you. From helping you create a strategy to producing professional videos, our experts at DWS can take care of all your video marketing needs with precision. With a quick turnaround, our white-label agency can help you fulfill your marketing objectives without burning a hole in your pocket. Some of the major highlights of our services include:

  • A Complete Package: We take care of every aspect of video production, including scriptwriting, animation, sound design, and more.
  • Incredible Quality: We create high-quality content to help you delight and engage your target audience.
  • Campaign-Driven Work: Our team produces personalized content to meet your specific marketing objectives and business goals.
  • Unlimited Revisions: If you are not satisfied with our initial work, we will keep improving it until you are satisfied.
  • Fast Turnaround Time: Our dedicated team of marketing professionals and video professionals will always deliver projects on time.

Conclusion

The aforementioned statistics give you a clear picture of what to expect from the video marketing landscape and how businesses are using it to their advantage. If you are also interested in starting your own video marketing campaigns but don’t have the resources to do it on your own, partnering with a white label agency like Digital Web Solution can be beneficial.

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