What You Should Know About Google’s Helpful Content Update


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Google’s helpful content update began on August 25, 2022 and was complete in two weeks. It is an ‘always running’ general site-wide ranking signal that targets low-quality content created specifically for Google rather than human readers. This update is said to have a more significant impact on websites that fall into the categories of e-commerce, arts and entertainment, technology, and online education.

With the completion of the update coming close. Search results on Google are constantly being improved in an effort to better serve users’ needs. Google provided a number of suggestions for determining whether or not your content meets the criteria for ‘people-first.’ These tips intend to improve search results with the help of original, user-friendly content created by real people.

Read on for details on the update and how to recover in case you’ve been hit

Learn About The Factors That Affect Search Results

To offer relevant results, google first determines the query’s intent. Google creates language models to comprehend how the words user types in the search box match the most useful content.

Relevance of content – Google’s employed systems evaluate the content to determine whether or not it provides information that may be pertinent to the user’s search.

If keywords feature on a website’s page, headings, or body text, the material may be more relevant. However, Google’s technologies analyze content relevance beyond keywords. Aggregated, anonymized interaction data is used to determine search result relevance.

Content-quality – The systems prioritize beneficial content after identifying it. Google searches for signals that indicate expert, authoritative, and trustworthy content.

Web Page usability – Content usability is another factor that is considered. When all other factors are comparable, content that is more accessible to users may perform better.

Context and settings – The user’s location, Search history, and Search settings play an important role in the most relevant results.

How Does Google’s Helpful Content Update Work?

This update introduces a new site-wide ranking signal. Technologies automatically detect low-value, low-added-value, or otherwise unhelpful content.

Any content, not simply problematic content, is less likely to do well in Search if there is superior content elsewhere on the web. Deleting unhelpful content could improve your other content’s rankings. This update’s signal may be implemented to sites over months. The update’s classifier runs continually to scan new and current sites. If the unhelpful content doesn’t reappear, the classification will be removed.

This classifier uses machine learning, not manual or spam. It’s just a new signal Google uses to rank content. This implies that certain people-first content on sites categorized as having unhelpful content may nonetheless rank well if other signals identify it as helpful and relevant to a query. The signal is also weighted; websites with a large quantity of unhelpful content may see a greater impact.

To succeed, delete unhelpful content and Google’s guidelines mentioned below.

Stick to Your Expertise

To rank higher in search engines, you might find yourself guilty of publishing articles that aren’t your niche. To ensure that you aren’t falling prey to it yet again, Google has made it easy for you to reconsider your decision. Ask yourself the following questions when curating content:

  • Is the content created primarily to attract users from search engines, as opposed to humans?
  • Are you writing to keep up with the trend and you wouldn’t publish this piece otherwise for your audience?
  • Did you enter a niche without expertise because you thought you’d get search traffic?
  • Creating a wide variety of content in the hopes that some of it will do well in search engines?

Sticking to a niche also includes maintaining a website true to its category, i.e, A website must only publish niche-specific content. If you want to write about different topics, build multiple websites.

Focus on the Reader Experience

Google also recommends asking yourself the following question:

  • Do you merely restate others without offering anything new?
  • Will someone who reads your content feel they’ve had a fulfilling experience?

The content is not as useful as it could be if an author lacks experience with the subject matter. To avoid creating content for the search engine, refrain from talking about subjects, services, or products you do not have first-hand experience with. However, if you have first-hand experience with the subjects, services, or products you’re writing about, illustrate your point with original photos or observations. Your ultimate goal is to enhance the overall reading experience.

Don’t Leave Your Searchers Wanting More

When creating content for people, address the question or concern that brought them to your site. Else, you’re merely filling the space.

Ensure you’re adding value by evaluating your content based on the following questions-

  • Is your content leaving readers with the impression that they need to go back and look for more information from other sources?
  • Are you writing to a specific word count because you’ve heard or read that Google prefers a certain word count? (No)

In addition to these recommendations, Google also offers a feedback form to raise their concerns or receive feedback that is specific to your website.

Easier Said Than Done?

It is challenging for many websites. E-commerce sites, for example, typically have massive lists of inventory that are output with automation and are designed to pull data in.

The question is what can be done to meet Google’s guidelines?

To weed out thin or low-quality content that may now drag down the ranking for the entire website, one must adhere to ethical SEO practices, and hire subject matter experts to curate top-quality content. You can use content that serves users, that is helpful, useful, and answers questions, to leverage those other pages on your website that don’t perform as well, and this content can lift the overall perception of low-quality content on the site as a whole.

The update so far is slow to roll out thus, offering ample time for websites to gear up.


Prioritize the needs of your visitors over those of search engines like Google. Do not just start deleting everything; instead, look over the collected data to see what can be discarded due to poor quality and what can be enhanced. If the content is outdated or of low quality, it should be removed and a 404 (page not found) error page displayed instead.

If an update from Google seems to hit your site, take it slow and know that you can fix it. Putting the requirements of your customers first is a must. Start sharing your unique perspective with the world and illustrate it well to enhance the overall user experience.

Simply put – make sure you’re adding value.


This update helps automatically detect low-value or unhelpful content on the internet. By deleting such unhelpful content, it improves other content’s ranking. The update’s signal is generally implemented to sites over months. Its classifier runs non-stop to scan new and current sites. If the unhelpful content does not reappear, the classification is removed. Websites with large quantities of unhelpful content may see a greater impact.

It is important to note that one of the major drivers of search engine ranking is quality and authoritative content. If you provide quality content for your intended audience, then Google will reward you with more visibility on the search engine results page, driving more traffic to your site. If the search engine crawlers can understand what the page is about, people will be able to see your content by making relevant search queries.