Dominate Top Publications, AI Overviews, & LLMs With Digital PR

Backlinks are crucial for SEO, but not all backlinks are created equal. Links you earn through Digital PR efforts are editorially-placed, high-quality backlinks that drive significant SEO results. These aren't just your regular backlinks—they're strategic mentions from credible publications. Follow the 7 steps from our book and watch your authority and rankings climb up!

If you cannot measure what you’re doing, is it even worth trying? Effective Digital PR should lead to real business growth. That's why a good portion of the book is dedicated to explaining how media placements convert into tangible outcomes. Learn how to track performance, measure authority, and optimize your campaigns for ongoing success. With actionable insights, you’ll be able to see a clear ROI from your Digital PR efforts.

Who Is This Digital PR Guide For?

For Business Owners & Entrepreneurs – Get Your Brand Noticed

For Business Owners & Entrepreneurs – Get Your Brand Noticed

If you own a business, no matter the size, one thing is for sure—if you’re not showing up where your customers are looking, you’re invisible. Digital PR, Unfiltered will help you understand evolved user behaviors, getting featured on premium media publications, and leveraging the right techniques to get your brand mentioned by LLMs.

For PR Professionals – Upgrade to Digital-First Strategies

For PR Professionals – Upgrade to Digital-First Strategies

“All PR is good PR”—familiar with this phrase? While the saying might have been popular in the past, it’s far from current reality. We would update it to something like, “All good PR must be digital PR.” Our book deep-dives into the present (and future) state of PR affairs, and the tools and techniques modern-day PR professionals need to level up.

For Digital Marketers – Build Authority & Boost SEO

For Digital Marketers – Build Authority & Boost SEO

As a digital marketer, you need to constantly look out for ways to build authority and boost visibility beyond regular backlinking. In this book, we tell you exactly how to do that and also why you should even consider it. The result speaks for itself!

For SEO Specialists – Turn PR into White-Hat Link Building

For SEO Specialists – Turn PR into White-Hat Link Building

Forget buying backlinks; it’s outdated. Our 7-step Digital PR strategy secures high-authority media mentions, boosting credibility and long-term visibility. This approach also leverages AI models and LLMs (like Google Overviews) to significantly improve your rankings.

What You’ll Learn Inside Digital PR, Unfiltered

How to do Digital PR:

From the basics of Digital PR to beginning from where you are presently, we dissect each step of the process.

AI & LLM Visibility Hacks:

Discover how to leverage the right techniques for brand mentions on LLMs (ChatGPT, Perplexity, etc.) and track your visibility on AI channels.

Actionable DIY PR Strategies:

A zoomed-in look at what makes journalists want to cover your brand. A detailed breakup of each step—no shortcuts.

ROI-Focused Results:

Tools, methods, and automation solutions for measuring and tracking results from all your Digital PR efforts.

DIY Digital PR Hacks:

Some tips and tricks we picked up along the way, and lots of Do’s and Don’ts.

Case Studies:

We share invaluable lessons from our own experiences in the form of case studies and anecdotes—so you don’t make the same mistakes!

About the Authors

Vaibhav Kakkar

Vaibhav Kakkar is a Digital Entrepreneur and the Founder and Group CEO of DWS Group—a global ecosystem of digital ventures that includes DWS Signature, RankWatch, a leading SEO platform, and CollabX, an innovative influencer marketing platform.
With 20+ years in the industry, Vaibhav sold his previous business, Digital Next, to a publicly listed Swedish company. A recognized SEO leader, he regularly speaks at global conferences, sharing insights on SEO and practical use cases on how to use AI in day-to-day marketing activities.

Dawood Bukhari

Dawood Bukhari is the CEO of Digital Web Solutions Signature and has 15+ years in sales and marketing and thousands of campaigns under his belt. Dawood’s team has perfected Digital PR strategies to deliver measurable results.

The team delivers over 7000 backlinks and over 100 Digital PR campaigns each month, all focused on increasing visibility across Google, Bing, and LLMs.

The Story Behind the Digital PR, Unfiltered Book

Visibility without credibility is noise. And noise doesn’t convert. This realization did not hit us in a single “aha” moment. Rather, it became clear over the course of time. We started noticing early on that the brands that are winning are not doing so by focusing solely on ranking.

These brands are recognized by AI, and they get cited, featured, and talked about—by others. Once we saw this pattern, we could not unsee it. From post-success debriefs to post-event conversations, we kept circling back to this pattern. It was clear that Digital PR is not yet another strategy but the strategy.

This changed everything—how we approached strategy, what we tracked, and what we built. Soon after, we found ourselves staring in the eye of the evidence—Digital PR is the answer to sustainable visibility and authority. Ultimately, the results inspired us to share our process with fellow marketers and enthusiasts.

The Story Behind the  Digital PR, Unfiltered Book

Frequently Asked Questions (FAQs)

No prior marketing experience is required to understand this book. We have simplified the concepts and contents of the book to make it more accessible. This book guides anyone who wants to learn about Digital PR. Each chapter explains why a certain tactic matters, how to execute it, and the relevant do’s and don’ts. This book is suitable for both beginners and seasoned professionals.

Digital PR, Unfiltered is relevant for businesses of all sizes. Whether you’re just starting up or managing a large enterprise, the principles of Digital PR—strategic storytelling, drafting journalist-friendly pitches, earning high-authority placements, and measurable visibility—apply universally. The step-by-step instructions are scalable to your resources and goals.

Yes, you will learn cutting-edge link-building strategies from Digital PR, Unfiltered. While it emphasizes Digital PR as a broader visibility strategy, it touches upon earning high-quality backlinks that move the SEO needle. You’ll get practical tips for campaigns that generate editorial links organically, without relying on outdated or spammy tactics.

Results depend on your niche, resources, execution style (in-house or with a partner), and your starting point. Some campaigns, especially reactive or seasonal stories, can gain traction in a few weeks, while larger data-driven or multi-angle campaigns may take 3–5 months to deliver measurable visibility and backlinks. The book equips you to plan, execute, and track campaigns efficiently for faster outcomes. 

You can also explore a Digital PR solution with us if you want an added advantage of expertise and better (in many cases, faster) results!

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