The Story Behind the Digital PR, Unfiltered Book
Visibility without credibility is noise. And noise doesn’t convert. This realization did not hit us in a single “aha” moment. Rather, it became clear over the course of time. We started noticing early on that the brands that are winning are not doing so by focusing solely on ranking.
These brands are recognized by AI, and they get cited, featured, and talked about—by others. Once we saw this pattern, we could not unsee it. From post-success debriefs to post-event conversations, we kept circling back to this pattern. It was clear that Digital PR is not yet another strategy but the strategy.
This changed everything—how we approached strategy, what we tracked, and what we built. Soon after, we found ourselves staring in the eye of the evidence—Digital PR is the answer to sustainable visibility and authority. Ultimately, the results inspired us to share our process with fellow marketers and enthusiasts.
