E-coffee with Experts:
The Year-End Round Up 2022

This is the ideal starting point for anyone looking to strengthen their marketing game or pick up some tried and tested best practices from the finest minds in the industry.

Experts shared their best tips and tricks on our interview series, E-coffee with Experts, as they discussed their experience and expertise. Here is their opinion on where the industry is headed and what the future holds, along with some new ideas.

Read on to find out -

The Future of AI-assisted Content

AI assisted content creation is gaining popularity, although they are only useful for getting beyond writer's block, creating a content outline, and short form content like ad copies, emails, headlines, and so on. The AI tools are still in their developmental phase and the content created needs to be edited by a human writer.

Even though it may seem alluring to produce more content quickly, it is important to remember that investing in human writers is crucial for long form and onsite content. This will not only help you grow, but it will also help you strike a chord with your audience.

Chris Williams



“Jasper has some real application in terms of changing the ad copy in your pay per click ads or changing the copy on a redistributed piece of social media content. I think it has some really powerful value there. I don't think there's value there yet for creating long form, valuable content. A year from now who knows?

Natalie Henley

CEO and owner

volume nine

“I think a lot of it is about to take a major step backward with some of the new updates like the helpful content updates. I’m yet to see artificial intelligence content that I love and I mean honestly it’s just when you take the time to write good content, good things happen. That’s hard to do via a robot.”

Cody Jensen

Founder and ceo


“I leverage artificial intelligence as much as I can. It’s really poor in specific industries like Technology, niche industry and other things. Additionally, if you want to write a Google Ad headline, it’ll do all right.”

Building a Winning Social Media Marketing Campaign

Despite their apparent dissimilarity, social media marketing and search engine optimization (SEO) can complement one another to strengthen a company's digital marketing strategy. If done correctly, this integration can boost both brand awareness and website traffic. You may capitalize on the fact that people are increasingly using social media platforms as search engines by tailoring your content's captions, titles, and descriptions to the keywords they use. Sticking to a schedule of regular social media posts and staying abreast of algorithm changes can get you far in the world of social media.

Debbie Miller

President at Social Hospitality

“Certain social platforms are actually really good for SEO as well. Pinterest is an example, it is a huge driver of traffic to websites and a huge SEO play that can be integrated with Pinterest. YouTube is the second biggest search engine. When you add YouTube videos, not only are you sharing those across your social networks, but you’re also optimizing your video title and your video description and thinking about what keywords you can add in there, as that will help you rank higher in Google as well.”

Sophie Jones

Founder of Sophie Jones Social

“One thing I learned as an agency working with many small businesses is to keep your social media consistent. Keep posting on it. You will succeed if you stay consistent with your marketing.”

Proven Ways to Dominate SERPs

There is no getting around the fact that Google has a significant influence on the volume of traffic that is directed to the website of your firm. The higher up on the Google Search Engine Results Page (SERP) your website appears, the higher the likelihood that your annual growth will also increase. The top three strategies for dominating search engine results pages primarily rely on the onsite technical structure of your website, the backlinks and the Search intent.

Harry Sanders

Founder and Director of Studio Hawk

“ The three main factors that Google looks at
1. Onsite of your website, so your page speed, your technical structure, your internal links, your architecture, all that stuff.
2. off site your backlinks, digital PR, citations, anything that’s not directly on your website.
3. Search intent. So make sure you deliver content matching whatever someone’s searching for on the site.
You can’t do it without one of them missing.”

Tory Gray

CEO and Principal SEO consultant of The Gray Dot Company

“If you want to rank highly, you have to bring something new to the table. Go back to the basics of traditional marketing, and understand your customers, their needs, and how you meet them. What are their pain points, and how do you resolve them? Or how can you showcase how your product will meet that need and resolve that pain so it’s worth their money to buy your product or service?"

How To Create An Effective Content Strategy

To begin, conduct a content audit, spot gaps in your topic clusters, and utilize this information to guide your next steps. Determine what you can do differently in the following year and establish new objectives. To generate content that resonates most with your audience, be sure to revisit your buyer persona and, if necessary, perform market research. Start at the conversion end of the funnel and work your way up. By focusing on the search intent, team up with Google to provide what your audience is looking for. Another important piece of advice for a successful SEO content strategy is to focus on keywords with a realistic probability of ranking, build quality backlinks, and collaborate with others to generate a high value piece of content.

Andy Crestodina

Co founder and Chief Marketing Officer of Orbit Media

“Never write an article without a contributor quote, always think about repurposing. Live events and books are examples of things that have really informed our blog. But ultimately be a person. Put faces in your marketing. Every page on your website should have a face, sender, email from a person. Keep it real and be collaborative.”

Michel Fortin

Director of Search Marketing at SEO Plus

“I think what’s important boils down to what users want what’s their main question, and am I answering that question? And I am answering it in the best way possible. But also, what are all the other related questions I may have? In my journey, my search journey, my buyer’s journey, whatever the case is, you could be comprehensive and answer all the questions, or you could answer those questions pertinent to that person in their journey. And it’s really about that.”

How To Measure The Effectiveness Of Email Marketing?

It is easier to gauge success in email marketing if you compare results to both KPIs and goals.
The following are crucial email marketing measurement metrics:

Open rate This number is the foundation of email marketing KPIs and indicates how many subscribers opened your email. The minimum open rate should be twenty percent. A high open rate is a strong indicator of how well received your email subject line was, so it's crucial to write a compelling one, include the subscriber's name, and use a valid email address.

Unsubscribe rate This indicator represents the amount of email recipients who unsubscribed from your email list after opening one of your emails. The rate of unsubscribes does not provide a good indication of the accuracy of your email list. Track engagement utilizing click through rates, click to open rates, and conversions to gauge the success of your email subscriber list.

Click Through Rate (CTR) this metric gauges the number of subscribers that clicked on the links in your email. It provides information into how many of your subscribers are interested in learning more about your business or offer after reading your email content.

Conversion rate The conversion rate will demonstrate your return on investment (ROI), allowing you to determine if your email marketing campaign was successful.

Christy OLSen

Managing Partner at Cadence SEO

“ If you are not hitting a minimum 20% open rate, then there’s something wrong. You either have poor email addresses and they’re not actually getting delivered or there’s something wrong with your subject line. Anything 40% or above is considered really good.”

David Fischer

Founder of Solutions for Growth

“Focus on the standard measures for email programs. Such as an open rate, click rate, unsubscribe rate, bounces and so on. It’s important to look at these numbers because they indicate how the email is performing.”

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