In this engaging conversation, Aaron Ahedo, the founder of Awesome Human, shares his journey in the skincare industry, emphasizing the importance of social responsibility and authenticity. He discusses the evolution of skincare from natural products to fast cosmetics, the impact of influencer culture, and his aspirations for global expansion while maintaining a local charitable focus. Aaron also offers valuable advice for aspiring entrepreneurs about pursuing their dreams and staying consistent in their efforts.
Purpose-driven business: Awesome Human's model of donating to micro-charities with each purchase demonstrates a commitment to social impact.
Authenticity is crucial: Especially in a world of AI and influencers, genuine content resonates with consumers.
Quality over hype: The focus should be on effective skincare ingredients, not just expensive marketing. The fast cosmetics trend is criticized for prioritizing speed over quality.
Empathy and giving back matter: These values are increasingly important to consumers.
Target the right audience: Not everyone is your customer; focus on those who believe in your mission.
Philanthropy as a business strategy: Giving back can attract customers who share those values.
Global impact: Awesome Human plans to expand its charitable efforts internationally.
