So with a lot of the clients that we’re working with, if we’re building out blog posts for them, usually what we like to do is use every Arsenal that we have. So everything from social media promotion, making sure that we’re taking a blog post, maybe refactoring it for a social platform. So if it’s a Twitter post we might take a snippet from a blog and put it on that platform. Depending on which industry you’re in, there’s a lot of other third party aggregators. For example, whenever we do a blog for our own personal brand we’ll leverage sites like growth hackers and others where we can syndicate that post across another channel and get referral content back to it.
The biggest thing that we’d like to do with any content that we’re creating, whether it’s us or clients is to try to repurpose the content as much as possible.
So for instance, We just got done doing a webinar for SE ranking. And then of course put it into a video platform. They promoted it on their channel, we, of course, promoted it on our channel, but then we wrote a press release, and we’re pushing that out. We’ve taken portions of that, and then turned them into small snippets for Instagram and Twitter.
And so our process is trying to keep any kind of content as alive as possible for as long as possible. So the more we can refactor that content and distribute it across multiple channels, the longer it’s gonna it’s going to be out there.
We do also like to use social signals as well as of course backlinks to boost blog posts. So that seems to be one of the things that is helpful, even though social signals are still kind of a debated aspect of whether or not it relates to traffic. seem to see an impact. We’ve done a couple studies where we see, at least in the short term, it tends to give content a boost. How long that sticks, if you stop those signals is a little bit debatable. It seems like it does degrade over time. But we can get stuff boosted fairly quickly, at least from our test by implementing some social signals into post.