In this episode of E-Coffee with Experts, we chat with Alan Ruchtein, Founder of Modern Seller and one of the sharpest minds in outbound sales right now. From building a tech company in Argentina at 21 to restarting his life in Spain after a serious car accident, Alan’s story is wild and packed with lessons.
We dig into why most cold outreach flops (hint: it’s not about your email template), how to actually write sales messages that hit emotionally, and what separates high-performing sales pros from the rest. Alan also breaks down how to use tools like ChatGPT the right way in your sales strategy, no cringe, no fluff.
Whether you’re running an agency, leading a sales team, or just trying to figure out what works in 2025’s noisy B2B world, this one’s for you. Tons of insight on sales psychology, cold email copywriting, outbound strategy, and using AI to scale smarter.
Sales isn’t just logic, it’s all about emotions.
COVID changed the game and gave smart sellers an edge.
It’s not just about what you say, but how it makes people feel.
Understanding your prospect’s real needs? That’s the secret sauce.
Build real relationships, not just pipelines.
Cold calls still work (yep, really).
But tailor your message; no one likes a copy-paste pitch.
AI tools can help, but only if you know how to use them right.
And don’t forget, sales isn’t just emails and calls.
Keep learning, stay flexible, and most of all, enjoy the ride.
