In this episode, Alex Milshtein, Head of Organic Growth at AutoDS, breaks down what SEO actually looks like in the AI era, and why old-school SEO strategies just aren’t enough anymore.
We talk about why chasing rankings and traffic is becoming less important, and why brands now need to focus on authority, visibility, and being mentioned across the internet. Alex shares how AutoDS rebuilt its SEO strategy by connecting content, YouTube, PR, product, and growth teams instead of keeping everything siloed.
He also explains his “second-wave backlink” strategy for earning powerful backlinks naturally, why digital PR is massively underrated right now, and why long-tail educational content is winning in AI search.
If you’re a founder, marketer, SEO, or growth leader trying to figure out where search is heading next, this episode is full of practical ideas you can actually apply.
Takeaways:
- SEO should never work in silos
- AI search rewards clear and direct answers
- Consistent messaging matters across all platforms
- Long-tail keywords drive better qualified traffic
- Digital PR is a major SEO advantage
- Build content that creates follow-up searches
- Internal linking improves content discovery
- Rankings are no longer the main goal
- Visibility and citations matter more than clicks
- Unique ideas create stronger authority signals