In this episode, our host Victor talks with Alex Nigmatulin from PRNews.io about how the world of PR and SEO is changing, especially now with AI like ChatGPT in the game.
We talk about how press releases used to work, what’s different now, and why sharing real stories from real people still works best. Alex shares how businesses can get featured in the media, why quality content is more important than ever, and how video is becoming a big part of building your brand.
He also explains why small media outlets might work better than big names and how AI can help (but shouldn’t replace people) when it comes to customer support, cold outreach, and creating content.
You’ll also hear fun stories about building a company, living in Estonia, and what the future of digital PR could look like.
PR and SEO are changing fast because of AI.
Know your customers before you build a PR plan.
Google cares about content quality, not if AI helped write it.
Look at your competitors to find the right media to target.
Videos help people remember your brand.
Journalist relationships still matter.
AI is useful but can’t replace real human connections.
Small, niche media can work better than big websites.
PR’s future includes more video and personal branding.
