In this episode of E-Coffee with Experts, Andrew Cao, Managing Partner at Motoza, shares how he went from handing out flyers at his parents’ restaurant to running a successful SEO agency. He talks about landing his first roofing client, getting them off Yellow Pages, and building trust through results.
Andrew breaks down common SEO mistakes founders make, the difference between SEO and PPC, and why using both can actually speed up growth. He also shows how his team uses tools like GA4 and ChatGPT to improve conversions and content strategy.
If you’re a founder, marketer, or agency owner looking to level up your SEO, get better leads, or stay ahead in 2025, this one’s for you.
SEO and PPC should ideally be used together.
Chat GPT is a valuable tool for research.
User intent is crucial for keyword strategy.
Developing valuable content is essential for SEO success.
First clients are special and foundational for agencies.
AI tools can enhance efficiency but are not a complete solution.
Understanding client needs is key to effective marketing strategies.
Data from PPC can inform SEO efforts.
Topical authority will be increasingly important in the future.
