Andrew Husted, President & CEO at Full Spectrum Marketing, joins the show to break down exactly how his agency took their AI visibility from 0% to over 60% in just three months, and how businesses of any size can do the same.
Andrew shares his unconventional path from computer science to owning a marketing agency, how a sudden leadership change forced him to take the reins with a week’s notice, and how he and his wife now run FSM together with a near-unmatched 94% client retention rate.
The conversation dives deep into AI visibility strategy: why JSON-LD schema is a fast, low-hanging-fruit win, how FAQ pages give AI the exact language it needs to recommend your business, and why consistency across your website, Google Business Profile, and directory listings matters more than most companies realize.
Andrew explains how AI treats missing information as an absence of a service entirely, why detailing your business process in explicit detail builds trust with AI systems, and how off-page signals like backlinks, guest posts, and digital PR come into play once you’re competing at a national level.
Andrew also unpacks FSM’s trademarked core value, Furiosity (furious curiosity), and how it shapes everything from client onboarding to content strategy. He closes with a look at where AI visibility is headed next, including paid advertising on platforms like ChatGPT.
Takeaways:
- JSON-LD schema gives websites an early edge in AI visibility
- FAQ pages let brands directly answer common AI-driven questions
- AI treats unmentioned services as services you don't offer
- Consistent name, address, and messaging build AI trust signals
- Detailing your business process reduces assumptions AI might make
- Off-page mentions and backlinks matter more at a national scale
- Client discovery meetings uncover unique details AI can't assume
- Paid AI advertising is emerging alongside organic visibility efforts