In this episode of E-Coffee with Experts, our host Victor chats with Anton Zhuk, Founder and Managing Director of Whidegroup. They dive into how taking an engineering-first approach to e-commerce development is helping brands create scalable, high-performing Magento and Shopify websites.
Anton shares how his engineering background and years of hands-on e-commerce experience shaped Wide Group’s philosophy: don’t just copy-paste strategies, but customize them for conversions.
From understanding buyer personas to solving tough tech problems openly, Anton breaks down real challenges and gives practical strategies for founders, marketers, and leaders in the online retail world.
Whether you’re running a tech startup, building an e-commerce brand, or working at a marketing agency, this episode is a must-listen!
Transparency and fair approach helps to solve issues.
Investing in SEO is crucial for inbound leads.
Mobile-first design is essential for e-commerce success.
Don't oversell technical solutions; focus on profitability first.
AI can assist but isn't a complete solution for e-commerce.
Understanding your market and competitors is vital.
Free shipping trends may change due to economic pressures.
Shopify is recommended for startups and small businesses.
Building long-term relationships with clients is key to success.
