In this conversation, Victor interviews Apolo Montero, the founder of Ibericomio, a marketplace specializing in Iberico products. Apollo shares insights about the Iberico market, the importance of building trust with consumers, and the challenges of educating customers about Iberico ham. He discusses the growth of Ibericomio in the European market and the role of AI in enhancing customer experience. Apollo also offers valuable advice for aspiring entrepreneurs, emphasizing the importance of market research, teamwork, and continuous learning.
Ibericomio is passionate about Iberico ham and aims to educate consumers.
The marketplace model allows Ibericomio to connect producers with consumers effectively.
Trust is crucial for online food sales, especially for products like jamón.
Apollo emphasizes the importance of understanding consumer behavior in the food industry.
Ibericomio has seen growth in European markets, particularly in France, Italy, and Germany.
The company uses a chatbot named Romeo to assist customers in multiple languages.
AI is seen as a tool for enhancing customer experience but not a replacement for genuine interaction.
Continuous learning and adaptation are key to success in entrepreneurship.
Building a strong team with the right attitude is essential for business success.
Apollo encourages aspiring entrepreneurs to focus on execution and market understanding.
