The $0 to SaaS Success Story No One Talks About!

In Conversation with Arlen Robinson

In this episode of E-Coffee with Experts, our host Ranmay Rath chats with Arlen Robinson, Podcast Host & Technical Storyteller of eCommerce Marketing Podcast.

Arlen shares how he went from handing out flyers in a church parking lot to running a successful SaaS company, powered by SEO, affiliate marketing, and smart strategy. He breaks down common mistakes in automation, how to build referral programs that actually work, and what most people get wrong about growing a business.

You’ll also hear how his 400+ episode podcast became a lead-gen machine, and why learning to tell your story is one of the best things a founder or marketer can do.

If you’re into SEO, affiliate growth, content strategy, or marketing leadership, you’ll take away real, actionable advice from this one.

TAKEAWAYS:

01

Starting a business can begin in unexpected places.

02

Transitioning from project-based work to SaaS can stabilize a business.

03

Networking is a continuous effort for entrepreneurs.

04

Automation in marketing should be approached cautiously.

05

Customer journey mapping is crucial for effective referral programs.

06

Podcasts can serve as a platform for authority and relationship building.

07

Public speaking skills are essential for business success.

08

Stories resonate more than mere facts in presentations.

09

Building a community around your brand can enhance growth.

10

Continuous learning and adaptation are key to sustaining a business.

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