Scaling SEO Success: The Rank & Rent Playbook

In Conversation with Armen Andonian

In this conversation, Armen Andonian, CEO of Acero Digital, shares insights on the concepts of Rank and Rent and Topical Authority in SEO. He discusses successful case studies, strategies for engaging subject matter experts, and the challenges faced in the Rank and Rent model. Armen emphasizes the importance of link building, scaling operations, and the relevance of topical authority in specific niches. He concludes with advice for aspiring SEOs, highlighting the need for passion and adaptability in the ever-evolving digital marketing landscape. Tune in now!

TAKEAWAYS:

01

Rank and Rent can significantly increase traffic and conversions

02

Engaging subject matter experts is crucial for credibility

03

Offering free leads can help build relationships with experts

04

Not all leads generated are high quality; manage expectations

05

Choosing the right niche is essential for success in Rank and Rent

06

Topical authority is more relevant in informational niches

07

Contextual link building is more effective than guest posts

08

Digital PR can enhance local SEO efforts

09

Scaling requires a balance between quality and quantity

10

Passion and adaptability are key to success in SEO

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