In this conversation, Armen Andonian, CEO of Acero Digital, shares insights on the concepts of Rank and Rent and Topical Authority in SEO. He discusses successful case studies, strategies for engaging subject matter experts, and the challenges faced in the Rank and Rent model. Armen emphasizes the importance of link building, scaling operations, and the relevance of topical authority in specific niches. He concludes with advice for aspiring SEOs, highlighting the need for passion and adaptability in the ever-evolving digital marketing landscape. Tune in now!
Rank and Rent can significantly increase traffic and conversions
Engaging subject matter experts is crucial for credibility
Offering free leads can help build relationships with experts
Not all leads generated are high quality; manage expectations
Choosing the right niche is essential for success in Rank and Rent
Topical authority is more relevant in informational niches
Contextual link building is more effective than guest posts
Digital PR can enhance local SEO efforts
Scaling requires a balance between quality and quantity
Passion and adaptability are key to success in SEO
