Blazej Abel, CEO & Founder at Landingi, has spent over a decade solving one problem: helping marketers launch landing pages that actually convert. In this episode, Blaise walks through Landingi’s journey from a side project inside his web agency to a platform serving customers in more than 80 countries.
He explains why the company made the risky call to abandon its own drag-and-drop builder and rebuild around AI, launching an agent called Lunar that creates landing pages directly from a prompt. Blaise also breaks down why Landingi now sees itself as marketing infrastructure rather than just a builder, covering built-in A/B testing, microconversion tracking, and analytics through its Solis agent.
The conversation covers global scaling challenges, why founder-led companies struggle to build systems that work without them, what actually drives engagement on LinkedIn, and how AI overviews and generative search are changing the difference between a website and a landing page. Blaise closes with a rapid-fire round covering his favorite tools, books, and what he’d do differently starting over today.
If you’re a marketer, founder, or agency owner thinking about conversion, AI, or scaling systems beyond yourself, this episode has practical takeaways for you.
Takeaways:
- Landingi started as an internal tool before becoming a standalone company in 2013.
- The team rebuilt its platform from scratch to let users create landing pages via AI prompts.
- Landingi now positions itself as marketing infrastructure, not just a landing page builder.
- Scaling globally required rebuilding server infrastructure, payments, and local language support.
- Founder-led companies must build systems and delegate decisions to scale beyond the founder.
- Detailed, professional LinkedIn posts get fewer views than personal, relatable stories.
- Websites serve AI overviews and organic visibility, while landing pages serve paid campaigns.
- Tracking microconversions like scrolls and form starts reveals more than final conversion data.