He Lost 60% of His Business Overnight… Then Did THIS!

In Conversation with Bob Bentz

In this episode of E-Coffee with Experts, we chat with Bob Bentz, President of Purplegator, about what it really takes to grow in today’s digital marketing world.

Bob shares his story, from building a $60M telecom biz to launching one of the fastest-growing mobile-first agencies in the U.S. We talk about how he cracked the code on recruitment marketing in tough industries like trucking and healthcare, and why most agencies mess it up.

We also get into the shift in SEO (hello zero-click searches and AI results), the power of SMS, and why mobile design is still often done wrong. Plus, Bob reveals how he uses AI like ChatGPT in his day-to-day work, and why it’s not a threat if you know how to use it right.

If you’re a founder, marketer, or agency leader who wants real talk and smart tactics, this one’s worth your time.

TAKEAWAYS:

01

Purplegator does recruitment marketing. (They help companies find people.)

02

Recruitment ads need cool, inspiring pictures.

03

SEO (how stuff shows up in searches) has changed a lot with AI.

04

AI tools make writing stuff way faster.

05

Marketing on phones is now the main way to go.

06

Text message (SMS) marketing gets the best results.

07

Connecting with your audience really grows your business.

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