She Turned Zero SEO Into 72% Pipeline Growth — Here’s How!

In this episode, Bobbie Ttooulis, Group Marketing Director at GFS (Global Freight Solutions Ltd), shares how she turned GFS’s marketing around, going from zero SEO to 72% of their pipeline coming from inbound leads. No hype, just smart strategy and execution.

We chat about how she built a full SEO and content engine from scratch, focused on lead quality over traffic, and boosted conversion rates from 18% to 47%. Bobbie also breaks down the real KPIs that matter, like signed customers and marketing-driven revenue, not just clicks and impressions.

She also shares her take on managing stakeholders, running multi-channel campaigns (SEO, paid ads, CRO, SGO), and how AI helps her small team do big things faster.

If you’re in B2B, eCommerce, or just want to grow smarter, this one’s packed with real talk and actionable ideas.