Brady Madden, Founder at Evergreen Digital, joins E-Coffee with Experts to break down how SEO has shifted in the age of AI Overviews, LLMs, and generative search. Brady shares how his team executes SEO deliverables differently now than even a year ago, how brands earn mentions inside ChatGPT and Gemini, and why human oversight still beats fully automated audits and content workflows.
Brady dives into the real risk of AI-generated content sprawl, why “content is king” no longer means “more content,” and how to prioritize bottom-of-funnel pages that actually convert before chasing top-of-funnel traffic. He also unpacks the growing role of Reddit and social listening in shaping what LLMs say about a brand, why digital PR and sentiment now matter as much as backlinks, and how thought leadership from CEOs and executives feeds directly into AI-driven trust signals.
Whether you’re running SEO for a local business, an agency, or an e-commerce brand, this conversation covers practical steps for auditing your site, fixing cannibalized content, and building the kind of brand sentiment that AI tools are learning to trust.
Topics covered: SEO in 2026, GEO, AEO, LLM visibility, AI Overviews, content strategy, digital PR, Reddit and social listening, technical SEO audits, thought leadership, human-in-the-loop AI workflows.
Takeaways:
- SEO execution has shifted from manual tools to AI-assisted workflows and analysis
- LLMs learn about businesses from Reddit, directories, and third-party sentiment
- Human review catches AI audit errors that automated exports miss entirely
- More content isn't the goal; the right content on the right page is
- Bottom-of-funnel pages should be optimized before chasing top-of-funnel traffic
- Reddit engagement requires genuine helpfulness, not sales pitches or spam
- Digital PR and brand sentiment now matter as much as backlinks
- Executive thought leadership builds the trust signals LLMs rely on