Brian McLeod, AI SEO Director of Level Agency, joins us to break down what’s working across ChatGPT, Google AI Overviews, and Perplexity.
Brian shares his unexpected path from theater to enterprise SEO, along with lessons from major projects, including a migration that drove 150% click growth, a 40% search performance lift for TCS Education, and work that tripled a financial services client’s AI visibility against competitors.
We get into what makes enterprise SEO migrations work, why client trust matters just as much as the strategy itself, and why consistency and specificity can matter more than simply chasing backlinks.
Brian also explains why clicks and sessions no longer tell the full story. In AI search, the bigger question is whether your brand is actually becoming the answer.
Plus, he shares how he’s using Claude to build automated SEO audit tools, and why AI can get you 70–90% of the way there, but still needs human judgment to finish the job.
If you work in SEO, GEO, or enterprise marketing, there’s plenty to take away from this one.
Takeaways:
- SEO credibility is built through measurement layers, not just rankings reports
- Client trust comes from following through on small commitments consistently
- Enterprise SEO needs a shared measurement framework and clear ownership
- Successful migrations start by protecting revenue pages before anything moves
- AI systems reward consistent, specific brand descriptions across every platform
- Being cited in press means little without an actual link back
- Social sentiment now directly influences how LLMs perceive a brand
- AI can handle most of the work, but humans must own the output