In this episode of E-Coffee with Experts, Brian Winum, Digital Marketing Director at MAXPlaces Marketing, LLC, breaks down what’s actually working in enterprise SEO in 2026.
From losing clicks due to AI Overviews to rebuilding authority using entity-driven strategies, Brian shares practical insights for founders, CMOs, and marketing leaders navigating AI-mediated search environments.
We cover:
- Why niching down helped scale enterprise clients
- The biggest marketing mistakes businesses still make
- How E-E-A-T evolved in AI search
- Why spammy tactics are dying faster than ever
- Entity relationships and contextual SEO explained
- Custom LLMs.txt files and structured optimization
- Tiered link building strategy (Tier 1, 2, 3 control)
- Listicles, expert roundups, and interview-style authority content
- Off-page strategies that influence AI-powered SERPs
If you’re leading SEO strategy for enterprise brands, manufacturing, aerospace, multi-location businesses, or B2B organizations, this episode gives you a tactical roadmap.
Takeaways:
- Starting an agency involves wearing multiple hats.
- Narrowing focus can lead to better results.
- Undercharging can lead to client issues.
- Building authority is essential for SEO success.
- Content consistency is crucial for trust.
- AI is reshaping SEO strategies.
- Entity relationships enhance visibility in search.
- Future SEO will require adaptation to AI changes.
- Effective backlinking remains a key strategy.